Gaming
Flexion Partners with Xiaomi to Bring More Value to Global Users and Game Developers

Android game developers will as of today be able to reach millions of new users as Flexion, the games marketing company adds Xiaomi’s official proprietary app store, GetApps, to its suite of alternative marketplaces.
Flexion already offers game developers distribution and marketing services giving them easy access to alternative app stores and allowing them to build revenue and audiences quickly. The partnership with Xiaomi will bring significant opportunities to games in the Flexion portfolio.
“Xiaomi is among the top mobile device suppliers in many markets, such as India and Europe,” says Jens Lauritzson, Flexion’s CEO. “They have a truely global reach. Importantly for our game developers, many of Xiaomi’s smartphones focus on young people, especially geeks and gamers, which creates an ideal user base for game developers.”
Flexion’s strategy is to grow the distribution channels it offers developers, so they are no longer reliant on just limited choices. Existing clients see an average 10% boost in revenue through the platforms that Flexion helps them reach. Developers get an additional revenue stream with no upfront costs and very little effort.
The partnership with Xiaomi is a logical next step in Flexion’s strategy. Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in the first quarter of 2023. In March 2023, the MAU of MIUI reached approximately 595 million globally. GetApps already connects developers with millions of users and continues to grow, seeing notable successes in the most lucrative regions. Xiaomi’s International Internet Business Department announced its “Go Global” strategy for the year of 2023 at MWC in Barcelona, which also marked the expansion of GetApps towards more markets worldwide.
“We’re glad to be partnering with Flexion and delighted to welcome new games into Xiaomi’s GetApps. We think their attitude to the games market is spot on.” says Chan Liu, General Manager, International Internet Business Department, Xiaomi. “Our cooperation integrates the advantages of Flexion’s deep understanding of the market and Xiaomi’s system-level support as a smartphone OEM, which aims to create an ecosystem for the game industry and bring true values to developers and Xiaomi users worldwide.”
Flexion has already soft launched Gods & Glory from DECA Games on Xiaomi and is now fully integrated with the Xiaomi platform and distribution service. Using the Xiaomi distribution service will benefit developers as payout rates that facilitated through are generally higher than in other app distribution platforms, says Jens.
The time has never been better for developers to think about a multiple store approach. Earning revenue from a single app store with traditional user acquisition is becoming more difficult, as privacy and competition concerns start to bite. The European Union’s Digital Marketing Act (DMA), for example, will force tech giants to allow alternative app stores into their ecosystems. A game that is on multiple app distribution platforms will get more exposure no matter what market users prefer.
“We’re predicting a spike in alternative store audiences as consumers find better value through more competitive offers in new stores such as GetApps,” says Jens. “We’re giving developers a newfound freedom, making it far easier to launch, scale and profit from their games.”
“We will help Xiaomi grow its offering by bringing great games to the channel,” he goes on. “Flexion has the technology to do this, together with people who have the necessary expertise and experience. The platform grows and the games grow both in terms of audience and revenue. Everyone wins with Flexion’s approach.”
Bonus Bag feature
TaDa Gaming Delivers Highway Thrills in Chicken Dash

Reading Time: 2 minutes
Award-winning TaDa has taken a favourite joke and transformed it into an immersive and humorous crash release. Simple mechanics, personalised risk management controls and a max win of 20,659.1x are enhanced with slick graphics and a fearless chicken.
And with an expanding bonus bag that fell off the back of a lorry, it’s easy to see why this chicken is so determined to get to the other side.
Players begin by setting their preferred gameplay parameters. Three levels of Easy, Normal and Hard will dictate the level length or number of tiles the bird has to cross and the level max multiplier value.
Strong clear colours and polished visuals set the scene for the determined chicken to make it across the motorway. Beginning on the grass verge, players click to send the bird across the lanes one multiplier tile at a time against the oncoming traffic.
Each safe step will see a safety barrier land to protect the chicken but one false move and it’s game over and back to the grass verge.
Keeping players on high alert, the Chicken Dash feature can randomly trigger multiple times in a game. The appearance and squawking of the rooster starts the bonus feature which protects the chicken from traffic throughout and allows it to pass over two or three tiles in one go.
A Bonus Bag feature can also randomly trigger. Players must land the chicken on the tile where the bag dropped to collect the prize. And the higher the risk level, the higher the prize.
A clear UI and straightforward gameplay mean players can focus on getting the chicken across the road in one piece – and hopefully with the bonus prize – while enjoying Chicken Dash’s crisp graphics and sly details in this high volatility and amusing game.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Chicken Dash is a hugely entertaining crash game that will have players laughing out loud. The cartoon graphics add to the experiential play and we promise no chickens were hurt in making of this game.”
The post TaDa Gaming Delivers Highway Thrills in Chicken Dash appeared first on European Gaming Industry News.
Cash Rain Event
TaDa Gaming Releases Cash Stack

Reading Time: < 1 minute
TaDa Gaming, a leading provider of innovative casino content, is redefining fast-play entertainment with the release of Cash Stack, an adrenaline-pumping crash game that puts timing, control and strategy directly in the player’s hands. With a max multiplier of 100x, Cash Stack delivers rapid gameplay, instant decisions and nonstop engagement.
Built for players who love simplicity and control, Cash Stack starts at a 1.01x multiplier, with the tension rising as players manually tap DROP to increase their payout potential. Every decision carries risk — one mistimed move and the round ends instantly. For those who dare, the game can soar up to 100x before the stack collapses.
The twist comes with the Cash Rain Event, a random in-game boost that can multiply winnings by 0.1x to 10x. Players must hit CASH OUT before the round ends to claim the bonus value, adding a thrilling layer of timing and anticipation. The result is a fast, skill-driven experience that rewards quick reactions and nerve.
Cash Stack embodies TaDa Gaming’s next step in the evolution of crash games — sleek visuals, simple mechanics and an emphasis on player control over automatic outcomes.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Cash Stack takes the essence of crash gameplay and turns it into a true test of timing and instinct. Every round is a balance between greed and precision — do you cash out early or chase the big win? We’ve designed it to be fast, flexible, and highly engaging for players who want to feel in control.”
The post TaDa Gaming Releases Cash Stack appeared first on European Gaming Industry News.
Games of the Future 2025
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi

Reading Time: 2 minutes
In just under three months, the world will turn its eyes to Abu Dhabi as the Games of the Future 2025 (GOTF 2025) prepare to deliver an electrifying showcase of competition, innovation and entertainment.
Set to redefine the boundaries of sport in a pioneering format where competitors must excel both in traditional sports and digital gaming arenas, the Games of the Future 2025 is set to be a sporting spectacular like no other.
For six days from 18-23 December, ADNEC will transform into a futuristic sports hub featuring sports and esports arenas, robot combat zones and drone racing tracks, as athletes and clubs from across the globe battle across 11 phygital disciplines that test speed, strategy and sporting prowess for a staggering USD 5 million prize pool.
Led by ASPIRE as the official delivery authority for the Games of the Future 2025, and supported by Ethara, the operations powerhouse behind some of the city’s key iconic events, athletes, fans and spectators can look forward to an exceptional edition that will elevate the Games of the Future into a landmark occasion on the global sporting calendar.
Residents and visitors can experience a taste of the action with an immersive roadshow at a series of locations across the UAE from October to December. Featuring live demos and interactive challenges, the tour will bring the thrill of phygital sport to life ahead of the Games of the Future 2025 in December.
Nis Hatt, CEO of Phygital International, said: “Phygital sports are rewriting the rulebooks of competition. With less than three months to go, transforming the iconic exhibition centre in the heart of Abu Dhabi into the world’s most advanced space for both digital and physical competition is no small feat. It requires the vision and dedication of hundreds of people to build bespoke digital arenas, pitches, and immersive experiences that will redefine how athletes compete and how fans engage.”
Fans will be able to follow every moment of the Games of the Future 2025 thanks to two newly confirmed media partners. Ei Nerd, Brazil’s leading entertainment platform boasting over 4 billion views, will bring the spectacle directly to its vast community, and BIGG, one of the foremost gaming and esports entertainment company in EMEA, will deliver comprehensive coverage via BIGG TV, the Middle East’s leading gaming channel, which reaches 50 million households in more than 100 countries.
The post The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi appeared first on European Gaming Industry News.
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