Canada
Fandom Invests in Video Across Its Portfolio of Brands with New Original Content Slate
On the heels of its recent acquisition of leading gaming and entertainment brands including GameSpot, Metacritic and TV Guide, Fandom is investing in its new portfolio with a slate of original video content that superserves fans and unlocks new branded content opportunities for advertisers. Beginning in May with the launch of seven new shows, Fandom is delivering against consumer and advertiser demand with more short-form original video content across its brands, made “for gamers, by gamers” including destination programming and personality-hosted shows.
Both endemic and non-endemic advertisers can target and engage with fans, particularly gaming audiences, across their entire consumer journey including reference, news, reviews and ratings. This new slate of video content offers additional branded content opportunities for partners looking to authentically reach true gaming and entertainment fans at scale.
“Gaming is our largest and fastest growing audience, eclipsing 150 million monthly visitors, so we’re doubling down on our gaming content with this new original programming lineup,” says Michael Chiang, Chief Business Officer, Fandom. “The acquisition of these leading editorial brands created new avenues for us to serve fans and clients in even more immersive ways, and our fan-first, premium content allows us to authentically connect with our audiences and truly stand out in the digital media space.”
In May, Fandom will release five fan-focused original shows on GameSpot’s YouTube channel that explores every aspect of the world of video games including:
- The Kurt Locker: With his distinctive style and personality, GameSpot Senior Producer Kurt Indovina explores current trends in gaming, as well as their impact on gaming culture and gamers themselves through unique video essays that are approachable, cozy, and kinetic. The Kurt Locker premieres on May 2 with new episodes airing weekly on Tuesdays.
- No Hud: Premiering on May 3 and airing every Wednesday, GameSpot examines new ways to play video games that make them feel fresh and new.
- Experts React: This limited-run series calls on various experts – from sword masters and viking historians to tattoo artists – to break down and analyze the hottest gaming titles for an in-depth analysis of how close games come to reality. Experts React premieres on May 4 with new episodes airing Thursdays.
- Spot On: A weekly premium news show airing Fridays hosted by GameSpot’s Managing Editor Tamoor Hussain & Senior Producer Lucy James. Spot On premieres on May 5.
- How It Saved: Hosted by Dave Klein, GameSpot’s Senior Producer, How It Saved shows how specific games have pulled franchises back from the brink of failure, or reversed the fortunes of entire companies. The first episode premiering on May 7 will be “How Resident Evil 4 SAVED Resident Evil”. New episodes of this limited series will air Sundays.
- Metacritic Review Lab on Fandom Entertainment’s YouTube channel: With the massive data-set of Metacritic’s review aggregator, plus Fandom’s own in-house critics and data experts, the Metacritic Review Lab sorts through the noise of varied critical opinion and fan sentiment to bring you the clearest, fairest evaluation of new movie release’s quality that you can find online. Metacritic Review Lab premieres in May with 2-3 new episodes debuting each month. Upcoming episodes include reviews of Fast X, The Little Mermaid, Across the Spiderverse and Indiana Jones 5.
- Honest Trailers Presents on Screen Junkies’ YouTube channel: With over 1 million views each week, Fandom is giving its Emmy-nominated “Honest” series a fresh spin with new formats including celebrity biography, TV theme songs, and commercial advertising. Honest Trailer Presents premieres on May 2 with new episodes airing monthly on Tuesdays.
- GameSpot Insider: GameSpot Insider is a quarterly limited series that pulls back the curtain on some of the most beloved video game studios in the world. With unique access, we delve deep into the creation of some huge, eagerly anticipated titles. Each episode leverages the talents of GameSpot’s seasoned writers, interviewers, and editors to deliver a documentary-quality viewing experience that is informative, insightful, and entertaining. It will also be part of a wider content rollout that includes written articles.
- Challenge Accepted: GameSpot talent and content creators are tasked to come up with the most creative solutions to out-of-the-box gaming challenges in Challenge Accepted. From getting your entire team to rage quit, to beating Mario with a Guitar Hero controller, to coaching your mom through her first Call of Duty deathmatch, we’ll push GameSpot employees, influencers, and content creators to their absolute limit with challenges they’ve NEVER faced before.
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Acquisitions/Merger
Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey
Great Canadian Entertainment and the SE-MI-AH-MU Development Corporation, the economic development arm of Semiahmoo First Nation (SE-MI-AH-MU) announced that they have entered into a definitive agreement for the purchase by SE-MI-AH-MU from Great Canadian of Elements Casino Surrey.
Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to financial commitments, customary closing conditions as well as customary approvals by the regulatory authorities and the City of Surrey, which owns the underlying real property at Elements Casino Surrey. Under the terms of the definitive agreement, the Company will provide transition services to SE-MI-AH-MU for up to one year post-closing.
“Today’s announcement marks the eighth agreement we have executed with B.C.-based First Nations for the sale of our B.C. operations. We are thrilled that the Semiahmoo First Nation is eager to enter the province’s casino sector with the purchase of Elements Casino Surrey. Our next step will be to continue to work with the SE-MI-AH-MU team to timely close this transaction and then work with SE-MI-AH-MU and the Elements Casino Surrey team members for long term success,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“This acquisition represents an important step forward in strengthening economic opportunity for Semiahmoo First Nation and reaffirming our presence within our traditional territory as a strong and capable business entity. Through this new venture, we look forward to creating meaningful benefits for our people, supporting employment opportunities in the region, and contributing to the long-term well-being and prosperity of our community,” said Chief Harley Chappell of Semiahmoo First Nation.
McMillan is serving as legal counsel to Great Canadian and Munnings Law is serving as legal counsel to SE-MI-AH-MU.
The post Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey appeared first on Americas iGaming & Sports Betting News.
Wazdan, the top developer focused on gaming, has initiated its collaboration with Green Brick Labs (GBL) following the launch of several of its titles with Maverick Games, the well-known operator based in Ontario.
The agreement entails an initial selection of Wazdan’s best-performing titles being launched with Maverick Games through an integration from GBL’s seamless aggregation platform, featuring Mighty Fish
: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition, and Mighty Wild: Gorilla.
After Wazdan’s recently disclosed alliance with GBL, the quickly developing North American platform provider, the partnership has now made significant progress by launching with Maverick Games, featuring its extensive slot collection and sportsbook services.
Wazdan’s captivating games and interaction-enhancing features, such as Cash to Infinity, Sticky to Infinity, and the Hold the Jackpot bonus game, are poised to enhance Maverick Games’ collection as it aims for greater growth across North America.
Wazdan’s newest collaboration highlights the studio’s goal to further establish itself in regulated iGaming markets globally, offering players cutting-edge slot experiences.
Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.
“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”
James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.
“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”
The post Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Wazdan, the leading-gain focused developer, has launched its partnership with Green Brick Labs (GBL) after taking a series of its titles live with Maverick Games, the established Ontario-based operator.
The deal will see an initial pool of Wazdan’s top-performing releases launch with Maverick Games via an integration from GBL’s seamless aggregation platform, including Mighty Fish
: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition and Mighty Wild: Gorilla.
Following Wazdan’s recently announced partnership with GBL, the rapidly emerging North American platform provider, the collaboration has now taken its first major steps after going live with Maverick Games with its comprehensive slot portfolio and sportsbook offering.
Wazdan’s immersive titles and engagement-boosting mechanics, featuring the likes of Cash to Infinity, Sticky to Infinity and the Hold the Jackpot bonus game, are set to further elevate Maverick Games’ portfolio as it seeks increased expansion throughout North America.
Wazdan’s latest partnership underlines the studio’s ambitions of continuing to gain ground in regulated iGaming territories worldwide, providing players with state-of-the-art slot experiences.
Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.
“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”
James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.
“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”
The post Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach appeared first on Americas iGaming & Sports Betting News.
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