2023 IGA
Aruze Introduces Gong Gong Lai Fu Titles to US Market with ActivPlay™, Video Slots and Suite of ETGs to IGA 2023
Aruze Gaming America (Aruze), a leading developer of gambling entertainment solutions for the global casino market, today announced the US release of Gong Gong Lai Fu at the 2023 IGA show. Gong Gong Lai Fu has two title options, Mighty Buddha and Caishen Riches, exclusive to Aruze’s top performing cabinet the Muso Curve 55.
Aruze has spent its history innovating the classics without discarding classic offerings. Casinos need to continually offer a portfolio of games that draw on familiarity while also offering a new experience, leveraging new technologies to create active gameplay and new play styles. Aruze demonstrates this by continuing to introduce new and exciting video slots, like Gong Gong Lai Fu, and ETGs, in addition to its now industry-famous Activ-Play “No industry can survive without innovating, and that includes casinos. Imagine a casino without ETGs or even video slots; it might be hard to fathom, but that was once a reality,” said Global CEO of Aruze Gaming, Yugo Kinoshita. “Innovation is tricky, and we recognize that. Casinos that lean too far into innovation risk abandoning their original audience, and casinos who focus on tradition over any innovation risk falling into obscurity. That’s why we create the best of both worlds; new innovative games like Go Go Claw, and iterations of classics, like Shoot to Win Craps and high performing slots on our exceptional family of cabinets. We believe players deserve the best that casinos can offer, and we are dedicated to equipping casinos with whatever they need to deliver that.”
Key products for sale on the IGA floor:
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