Gaming

Kwalee Reaches One Billion Mobile Games Installs Milestone

Published

3 years ago

January 30, 2023

Reading Time: 2 minutes

Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.

Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.

Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.

We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”

First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.

In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.

Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.

On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.

Gaming

Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity

Published

2 days ago

February 20, 2026

Wladimir P.

soft2bet-introduces-mega11,-a-football-manager-experience-designed-to-elevate-sportsbook-activity

Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing players to tactically oversee their own teams and make important choices while competing in leagues and matches.

Users of sportsbooks are inherently used to waiting before making their next wager. That inactivity naturally leads to a decrease in daily engagement, even among bettors who are very focused on football. MEGA11 addresses this issue by providing users with a football management game seamlessly connected to the sportsbook experience. Rather than waiting for the upcoming kickoff, players can remain engaged by forming their team, modifying lineups, and battling in their personal matchups or leagues. This establishes a distinctive two-way interaction cycle, effortlessly integrating real-money wagering with social, engaging gameplay, transforming these calmer times into organized activity with defined objectives, advancement, and a motivation to come back.

MEGA11 is developed as an independent game featuring its own soft-currency system, without any direct links to sportsbook deposits or casino operations. The main experience is free-to-play, enabling players to advance at their own speed. For players seeking to advance quickly or enhance their team, MEGA11 provides optional purchases, such as more powerful player cards and boosters that speed up progress and offer a strategic advantage.

The engagement of the sportsbook is fueled by a straightforward, quantifiable mechanism. Each wager allows players to accumulate points that enhance their advancement in the football manager game. This advancement, consequently, activates sportsbook bonuses, actively encouraging ongoing involvement and strengthening consistent engagement. Advancement is organized via a five-level loyalty and gamification framework that reflects a football career trajectory: Beginner, Amateur, Professional, World Class, and Legend. The tiering aims to maintain motivation over time, providing a consistent feeling of progress that fosters longer-term retention instead of brief spurts of engagement.

The new engine enhances Soft2Bet’s larger MEGA portfolio, which currently features mechanics like MEGA Chance, MEGA Round, and MEGA Clawee. It further enhances Soft2Bet’s sportsbook offering with instant payouts, 24/7 support, and over 200 pre-match football markets, by introducing a perpetual football format designed to maintain fan engagement beyond the live match calendar.

The design of the product continues to prioritize player protection and compliance. MEGA11’s soft-currency, non-deposit model promotes secure and compliant interactions, emphasizing entertainment and advancement while adhering to responsible gaming standards in regulated regions.

Yoel Zuckerberg, CPO at Soft2Bet, stated: “MEGA11 is built to keep football fans engaged between matchdays, pairing a manager-style progression loop with a soft-currency model that supports compliant, long-term sportsbook loyalty. Football manager games are renowned for having the highest player immersion and longest session times in the industry. By bringing this experience to our partners, we are combining real betting with social gameplay to deliver authentic player experiences that resonate with fans and drive sustainable engagement.”

The introduction of MEGA11 enhances Soft2Bet’s emphasis on product-driven engagement, merging game design, loyalty strategies, and a robust regulatory framework to assist operators in achieving more reliable retention during the football season. The technology has received significant industry awards and is eliciting a strong positive reaction from players, confirming its influence on engagement and long-term value generation.

The post Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

4 days ago

February 17, 2026

Wladimir P.

58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.

Early Results Flip the Stereotype

Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.

What Rocket Match Is

Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.

The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.

The four vibes include:

Bold – confident, high-energy, loves bigger sparks
Sunny – easy-going, playful, social, effortlessly charming
Dreamy – soft, romantic, focused on atmosphere and emotion
Adventurous – playful risk-taker, spontaneous, curious

Community Insights from Rocket Match

The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.

Alex Martin, PR Lead at RocketPlay, said:

“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

Why It Matters

Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

4 days ago

February 17, 2026

GamingAmericas.com

This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.

Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.

What Rocket Match is

Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.

There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.

The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.

Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.

What it says about RocketPlay’s community

Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.