Caesars Entertainment
Roc Nation Joins SL Green and Caesars Entertainment as Partner in Times Square Gaming Bid to Revitalize The World’s Top Tourism Destination
Roc Nation, the full-service entertainment agency founded by JAY-Z, will be the official entertainment partner of SL Green and Caesars Entertainment in their bid for a new, state-of-the-art gaming facility at 1515 Broadway in Times Square. The partnership brings together three best-in-class organizations – New York’s largest owner of office properties, the nation’s leading gaming company and the world’s preeminent entertainment company – to deliver a crucial plan for the world’s top tourist destination. As a partner in the project, Roc Nation will help revitalize Times Square by partnering with neighborhood organizations to re-imagine programming in the district’s famous “bow tie.”
“New York is a beacon, the epicenter of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world,” said Shawn “JAY-Z” Carter. “My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”
“There’s no better partner than JAY-Z and Roc Nation to help Caesars Palace Times Square ensure that Times Square remains a global entertainment hub and an economic engine for New York,” said Marc Holliday, Chairman & CEO of SL Green. “Together, we will bring the nearly 130 million annual pedestrians a stronger and more exciting Times Square to visit, reunifying the bow tie around a new set of innovative programming that will appeal to New Yorkers and tourists.”
“We are thrilled to have Roc Nation and JAY-Z join our partnership to bring Caesars Palace to Times Square. They are one of the most pioneering entertainment groups in the world, with New York embedded in their DNA,” said Tom Reeg, CEO of Caesars Entertainment. “Times Square has been the heartbeat of American Entertainment for over a century. Through our shared vision, we will build a world-class destination specifically designed to complement and elevate today’s Times Square experience, ensuring it remains a magnet for visitors and a hub of creativity for years to come.”
Caesars Palace Times Square will not only provide billions in tax revenue to New York City and State, it will also accelerate New York’s economic recovery through strategic partnerships with area businesses utilizing its industry-leading loyalty program Caesars Rewards, home to more than 65 million members. Caesars Rewards members will be able to use credits at Broadway shows, local hotels, restaurants, retail stores, comedy clubs, entertainment venues, and more, driving more tourists and New Yorkers to area businesses and creating thousands of direct and indirect jobs in and around Times Square, including:
- 7 million+ net new visits to Times Square annually
- 600,000+ new overnight visits to local hotels
- 7 million+ new meals for local restaurants
- $166 million+ new retail spending
- More than $65 million in new annual Broadway ticket sales, supporting 500 theater district jobs
Caesars Palace Times Square is supported by a broad coalition of Times Square stakeholders representing construction labor, Broadway labor, restaurants, hotels, small businesses, theater and local residents.
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Caesars Entertainment has become the first online casino operator to launch a beloved suite of online slot titles from Aristocrat Interactive. The debut lineup is now live in West Virginia across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, solidifying Caesars’ position as a leader in bringing well-known land-based brands to regulated iGaming markets.
The initial exclusive rollout features standout Aristocrat titles, including 5 Dragons, Fu Dai Lian Lian Panda, and Super Mouse Grand. With these games now live, Caesars will continue to expand its West Virginia catalogue with the addition of other popular Aristocrat Interactive releases, including Mo’ Mummy and Buffalo, two of the most iconic slot franchises on casino floors across North America, as well as coordinate targeted promotions and Caesars Rewards experiences for eligible players.
“So many of our players have discovered Aristocrat’s titles while visiting our resorts in Las Vegas or traveling to other Caesars destinations and we are excited to be the first to bring that same experience online in West Virginia. With these popular titles now live on our platforms, players can enjoy the games they know and love with the rewards and reliability they expect from Caesars,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“Caesars has been an important partner in bringing our content to players across the country and we are excited to see this portfolio now live in West Virginia. Expanding access through Caesars’ platforms allows us to reach more players in a way that feels both familiar and fresh,” said Dylan Slaney, CEO at Aristocrat Interactive.
The launch reflects Caesars’ ongoing strategy of providing industry-leading gameplay options to players across all approved jurisdictions through collaboration with top-tier game studios. Aristocrat titles are now available on Caesars’ premier online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
While the Aristocrat titles are exclusive to Caesars’ online platforms in West Virginia, Caesars’ online casino platforms are accessible on iOS, Android and desktop for players 21 and older in New Jersey, Pennsylvania, Michigan, and Ontario, Canada. These platforms offer an elevated online casino experience with exclusive Caesars-branded games, high-limit slots, private live dealer tables, linked progressive jackpots, poker, and roulette variations and more.
The post Caesars Launches Aristocrat’s Online Slot Titles in West Virginia appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment and The Resort at Summerlin will celebrate the official grand opening of Caesars Race & Sportsbook at The Resort at Summerlin with a ribbon-cutting ceremony and ceremonial first bet on Tuesday, 3 March.
The event will feature former Vegas Golden Knights defenseman Deryk Engelland, along with remarks from Eric Hession, President of Caesars Digital, and Michelle McHugh, Vice President and General Manager of The Resort at Summerlin. Following the opening, there will also be a special VGK Watch Party inside the new sportsbook for the 4 p.m. Golden Knights game with special giveaways and promotional offers for sports fans.
Caesars Race & Sportsbook at The Resort at Summerlin is the first Caesars Sportsbook location to open in Summerlin.
The post The Resort at Summerlin to Open New Caesars Sportsbook appeared first on Americas iGaming & Sports Betting News.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia
Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.
West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins
Grand Gold Edition, Magic Spins and Hot Slot: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity, Hold the Jackpot and Sticky to Infinity, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.
“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.
“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”
The post Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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