Gaming

The future of the gaming industry: brand loyalty and retention, Exclusive Q&A w/ Achille Traore, CEO of White Label Loyalty

Published

3 years ago

September 26, 2022

Reading Time: 3 minutes

The gaming industry is highly competitive. Game developers only have one chance at making a user’s experience memorable. If a gaming company fails to capture user attention, customers will likely move on to another game or platform. Achille Traore, CEO of White Label Loyalty, discusses the opportunities awaiting gaming brands to create more loyal customers.

What are the main goals and objectives of brands in the gaming industry?

Most brands in the gaming industry are striving for the same thing: customer retention. The industry is well known for high engagement rates, but it’s also well known for low retention rates.

Player retention is important for gaming brands because existing customers are very valuable in the long run. It’s much easier to upsell and cross-sell to loyal users. Plus, the cost of acquiring new customers is becoming more and more expensive.

The gaming industry faces a number of challenges. What are they?

The first challenge is about engaging casual players and persuading them to play more frequently. And while there are many factors that contribute to this, including the quality of a game and the ability to market it effectively, gaming brands ultimately need to have a deep understanding of their customers.

The second challenge is knowing how to add value to a customer’s gaming experience. Not all users will find value in the same things. For one user, the value of a game may lie in the ability to customize characters with exclusive skins. For others, the value may lie in joining a community to meet other gamers.

Finally, gaming brands need to know how to break the barriers for people who haven’t gamed in a long time, or have never tried gaming before.

When it comes to gaming, how would you define loyalty and engagement?

A user that is truly engaged will spend a significant amount on in-game purchases.

Another way gamers show their loyalty is by engaging with communities via social media or forums like Reddit.

Loyal players can also become ambassadors for gaming brands. These players are more likely to engage with a brand outside of the game – they’ll spend money on equipment (such as a new console or PC), merchandise, and event tickets.

How does a gamer become loyal?

Loyalty often forms as a result of rewards. Players want to be rewarded. Whether it’s for completing a time-bound challenge, or unlocking different levels in a game, rewards add to a feeling of competition and accomplishment.

Gaming companies that reward customers for engagement can build real, long-term loyalty.

In order for gaming companies to better understand and engage their customers, what can they do?

Gaming companies must collect detailed data about their users to understand what drives them. Brands can use this data to build specific audience segments, which allows them to personalise and tailor marketing strategies to each customer profile.

Loyalty programs are an effective way to gather detailed information about user behaviour, needs, and preferences. When a gaming brand understands its customers, they can create customised rewards for each player segment, resulting in higher engagement and retention rates.

What are the best ways to reward players in the gaming industry?

With the right software, gaming brands can reward any kind of activity. For example, rewards could be given to streamers who refer games to others. Rewards could incentivise new customers to pick up their controllers again. Or, rewards can simply be used to show appreciation for those who dedicate their time and attention to a game.

Playstation Stars, a new loyalty program in the industry, rewards players for engaging with specific campaigns. Campaigns range from simply playing a game, to earning specific trophies or getting first place in a league table in your local area. Sony announced that the program uses a new type of reward – digital collectibles: “digital representations of things that Playstation fans enjoy, including figurines of beloved and iconic characters from games”.

What other opportunities await gaming brands?

With rewards, gaming companies can drive whatever specific behaviours they would like to see more of. For example, if a gaming brand wants to focus on new customer acquisition, they can build referrals into a rewards program. A fully-rounded loyalty program boosts acquisition as well as retention. While customers can do this on their own via social media or word of mouth, loyalty technology makes it as easy as possible for them to refer a game to family and friends.

There are so many different ways rewards can be used. From early access to a game, to free in-game currency, rewards help make a user’s experience more memorable and keep them engaged long-term. But rewards won’t be effective if gaming companies don’t understand what their customers actually want. That’s why it’s vital to start with data. Then, build a loyalty program that is based on what gamers find truly valuable.

Big Time Gaming

BTG Launches the High-Stakes Thriller, Millionaire Megapots™

Published

17 hours ago

March 10, 2026

Wladimir P.

btg-launches-the-high-stakes-thriller,-millionaire-megapots

Step into the Hot Seat and chase life-changing wins in Millionaire Megapots, the latest prime-time release from Big Time Gaming.

This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.

The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots icons to win the corresponding jackpot.

For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.

Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.

Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.

For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways per spin.

With up to 200,704 Megaways, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.

Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways engine with Megapots and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”

The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull

Published

17 hours ago

March 10, 2026

Wladimir P.

godlike-esports’-gaming-creator-sharkshe-unveils-upgraded-gaming-room-powered-by-red-bull

GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.

Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).

The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.

Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.

The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.

The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Edvardas Sadovskis CPO at ICONIC21

Drive player engagement higher with ICONIC21’s Mines

Published

20 hours ago

March 10, 2026

Wladimir P.

drive-player-engagement-higher-with-iconic21’s-mines

Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.

A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.

Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.

This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.

The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.

Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.

This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.

Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.

With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.

In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“

The post Drive player engagement higher with ICONIC21’s Mines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.