Gaming
The future of the gaming industry: brand loyalty and retention, Exclusive Q&A w/ Achille Traore, CEO of White Label Loyalty
The gaming industry is highly competitive. Game developers only have one chance at making a user’s experience memorable. If a gaming company fails to capture user attention, customers will likely move on to another game or platform. Achille Traore, CEO of White Label Loyalty, discusses the opportunities awaiting gaming brands to create more loyal customers.
What are the main goals and objectives of brands in the gaming industry?
Most brands in the gaming industry are striving for the same thing: customer retention. The industry is well known for high engagement rates, but it’s also well known for low retention rates.
Player retention is important for gaming brands because existing customers are very valuable in the long run. It’s much easier to upsell and cross-sell to loyal users. Plus, the cost of acquiring new customers is becoming more and more expensive.
The gaming industry faces a number of challenges. What are they?
The first challenge is about engaging casual players and persuading them to play more frequently. And while there are many factors that contribute to this, including the quality of a game and the ability to market it effectively, gaming brands ultimately need to have a deep understanding of their customers.
The second challenge is knowing how to add value to a customer’s gaming experience. Not all users will find value in the same things. For one user, the value of a game may lie in the ability to customize characters with exclusive skins. For others, the value may lie in joining a community to meet other gamers.
Finally, gaming brands need to know how to break the barriers for people who haven’t gamed in a long time, or have never tried gaming before.
When it comes to gaming, how would you define loyalty and engagement?
A user that is truly engaged will spend a significant amount on in-game purchases.
Another way gamers show their loyalty is by engaging with communities via social media or forums like Reddit.
Loyal players can also become ambassadors for gaming brands. These players are more likely to engage with a brand outside of the game – they’ll spend money on equipment (such as a new console or PC), merchandise, and event tickets.
How does a gamer become loyal?
Loyalty often forms as a result of rewards. Players want to be rewarded. Whether it’s for completing a time-bound challenge, or unlocking different levels in a game, rewards add to a feeling of competition and accomplishment.
Gaming companies that reward customers for engagement can build real, long-term loyalty.
In order for gaming companies to better understand and engage their customers, what can they do?
Gaming companies must collect detailed data about their users to understand what drives them. Brands can use this data to build specific audience segments, which allows them to personalise and tailor marketing strategies to each customer profile.
Loyalty programs are an effective way to gather detailed information about user behaviour, needs, and preferences. When a gaming brand understands its customers, they can create customised rewards for each player segment, resulting in higher engagement and retention rates.
What are the best ways to reward players in the gaming industry?
With the right software, gaming brands can reward any kind of activity. For example, rewards could be given to streamers who refer games to others. Rewards could incentivise new customers to pick up their controllers again. Or, rewards can simply be used to show appreciation for those who dedicate their time and attention to a game.
Playstation Stars, a new loyalty program in the industry, rewards players for engaging with specific campaigns. Campaigns range from simply playing a game, to earning specific trophies or getting first place in a league table in your local area. Sony announced that the program uses a new type of reward – digital collectibles: “digital representations of things that Playstation fans enjoy, including figurines of beloved and iconic characters from games”.
What other opportunities await gaming brands?
With rewards, gaming companies can drive whatever specific behaviours they would like to see more of. For example, if a gaming brand wants to focus on new customer acquisition, they can build referrals into a rewards program. A fully-rounded loyalty program boosts acquisition as well as retention. While customers can do this on their own via social media or word of mouth, loyalty technology makes it as easy as possible for them to refer a game to family and friends.
There are so many different ways rewards can be used. From early access to a game, to free in-game currency, rewards help make a user’s experience more memorable and keep them engaged long-term. But rewards won’t be effective if gaming companies don’t understand what their customers actually want. That’s why it’s vital to start with data. Then, build a loyalty program that is based on what gamers find truly valuable.
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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a new mobile shooter blending battle royale survival with extraction-style mechanics, has officially launched in Brazil on the Google Play for Android and the App Store for iOS. Developed by SuperGaming in collaboration with Spacecaps—the parent company of LOUD—the game has been shaped by direct input from Brazilian players and creators throughout its Closed Beta and Early Access phases.
Prime Rush introduces a fresh twist on the traditional battle royale formula. Beyond simply being the last squad standing, players can secure victory early by extracting Cosmium, a rare resource that appears during the final circle. This dual win condition forces squads to choose between outlasting opponents or adopting a more tactical approach to secure extraction.
The game also features a dynamic tactical ability system designed for fast-paced mobile combat. Active abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches with different strategies, focusing on precision, defense, mobility, or intelligence.
Bruno Bittencourt, CEO of LOUD, said:
“We’ve always believed Brazil has one of the most passionate gaming communities in the world, yet for years we’ve been playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences we’ve seen, and from the beginning we wanted Prime Rush to be both authentic and accessible. That meant building a game that feels true to Brazil while ensuring it runs smoothly across a wide range of devices, so more players can experience it as intended.”
Set on the island of Maré, the game’s main battlefield supports its battle royale extraction format. It also introduces a Mini TDM mode (Favela)—a fast-paced 4v4 mode designed for quick, high-intensity firefights on the go.
At launch, players can choose from a roster of Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with deep customization options available. Weapon personalization is enhanced through Evo-X skins, featuring upgradeable visuals, multiple Chromas, unique animations, custom sound effects, and distinctive combat feedback elements.
Prime Rush also debuts with several limited-time modes such as DeadEye Rush, Pants in the Air, and Weapon Roulette, offering short, action-packed sessions beyond the core gameplay.
The game launches alongside its first Ranked Season, where players can progress through tiers including Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Check out the launch trailer right here: https://www.youtube.com/watch?v=Op5KreKoLmY
Season 1 Battle Pass: Street Legends introduces a range of rewards, including:
- New Avatars: Laura, Juliana, Rafael
- Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
- Melee Weapon: Chinela (Slipper)
- Vehicle Skin: Lenda Urbana
- Additional items such as stickers, dive trails, emotes, and portraits
Powered by SuperGaming’s in-house SuperPlatform, the game supports Android 7+ devices with 4GB RAM and iOS 15+. Early Access data shows stable performance at 40 FPS on lower-end devices, with up to 60 FPS on mid- to high-end hardware, ensuring accessibility across a broad range of devices in Brazil.
SuperGaming continues to optimize Prime Rush for additional devices, with performance and visual quality varying depending on hardware and player settings.
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.
Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.
The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.
Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”
The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.
At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.
Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.
The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Check out the launch trailer right here: https://www.youtube.com/watch?v=Op5KreKoLmY
Season 1 Battle Pass: Street Legends
The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:
- New Avatars: Laura, Juliana, Rafael
- Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
- Melee Weapon: Chinela (Slipper)
- Vehicle Skin: Lenda Urbana
- Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits
Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.
This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.
SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.
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