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Wemade to Continue Expansion to the Middle East and Africa

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Wemade, the leading blockchain gaming company, announced its endeavor to invest in the Middle East and North Africa (MENA) and highlighted future plans to expand within the region.

“We made a strategic investment in Metaverse Magna, a P2E guild project which aims to create the biggest gaming community in Africa, and we think the continent has a great potential for growth,” said a spokesperson for Wemade. “We are eager to bring the WEMIX ecosystem to the Middle East and Africa. 2022 has been a record-breaking year for us, and we have every reason to believe this trajectory will continue.”

Wemade has been pioneering blockchain gaming for the past several years, with a firm belief on blockchain technology becoming integral to the future of the gaming industry. The company has widened the scope and horizon for the new gaming technology, not only by publishing its own game titles but also by encouraging game developers around the world to join WEMIX, the global blockchain platform powered by Wemade. The platform currently has 15 live service games, including Wemade’s blockbuster MMORPG MIR4, which has more than two million monthly players.

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Wemade is now set to grow its presence in blockchain gaming around the globe, with blockchain subsidiary WEMIX PTE. LTD. in Singapore, and global branches in Dubai, Japan, China, and the US.

As the gaming and blockchain industries continue to grow rapidly in MENA, Wemade has sponsored a blockchain-related program for CNBC Arabia, where Wemade CEO Henry Chang recently appeared on the channel’s flagship program. With the Dubai branch opening this spring, Wemade is expediting efforts in the MENA region as a result.

Wemade’s own mainnet WEMIX3.0 is slated to launch later this year, along with the integrated blockchain gaming platform WEMIX PLAY, NFT-based DAO platform NILE and WEMIX.Fi.

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Africa

Play’n GO takes games portfolio live with the Goldrush Group in South Africa

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Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games are now available with the Goldrush group brands in South Africa.

The news underlines the strength of Play’n GO’s position in the burgeoning African iGaming market and will see Goldrush’s players enjoy such global hits as Book of Dead, Fire Joker and Rise of Olympus 100.

Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brand signals Play’n GO intent on being a major force on the African continent.

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The Goldrush Group is one of the more storied names in gaming in South Africa, with more than 20 years of heritage in the brand that now includes iGaming and a large retail presence.

James Baxandall, Head of Regional Sales Africa for Play’n GO, said: “The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.”

Peter Amblianities, Head of Marketing at Goldrush Group, added: “Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”

The post Play’n GO takes games portfolio live with the Goldrush Group in South Africa appeared first on European Gaming Industry News.

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ALA Hosted Seminar on Artificial Intelligence and Cybersecurity

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The African Lotteries Association (ALA) has convened two major gatherings in Abidjan from June 23 to 25, 2025, bringing together Directors General of African lotteries and their delegations for a pivotal week of dialogue, training and strategic alignment.

On June 24, ALA hosted a high-level seminar at the Azalaï Hotel in Marcory, themed “Artificial Intelligence and Cybersecurity.” This timely session explored the evolving role of AI in the gaming and lottery industries, while spotlighting strategies to combat rising cybersecurity threats. Leaders from across the continent shared insights on innovation, operational efficiency and risk mitigation in an increasingly digital landscape.

The seminar was opened by Mr. Doumbia Fassery, Vice President of ALA and Director General of PMU Mali, representing Mr. Dramane Coulibaly, President of ALA and Director General of LONACI. The event also saw strong participation from ALA member executives, including Mr. Abdoulkarim Ouattara, Deputy Director General of LONACI, along with members of the ALA Board of Directors.

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The week’s activities culminated on June 25 with ALA’s Annual General Assembly—also at the Azalaï Hotel—where members reviewed key achievements, adopted new resolutions and strengthen inter-member collaboration to advance the Association’s mission across the continent.

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QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

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Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales

QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africa’s evolving landscape.

Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industry’s leading aggregator for developing markets, where she will be responsible for managing QTech’s existing partners in Africa and Eastern Europe – spearheading that progressive expansion into Africa’s diverse patchwork quilt of territories.

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QTech Games CEO, Philip Doftvik, said: “We’re delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.

“She’ll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.”

Ekaterina Mayorova added: “I’m thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, I’ve already found a cohesive and collaborative structure with an organisational culture to match – I think the team is fantastic!

“Having worked across iGaming, esports, and fintech, I’m thrilled to take on this new opportunity—bringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and I’m looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.”

QTech Hybrid – join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.

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QTech Hybrid is a software service that joins up QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.

For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, it’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.

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