eSports
SIS launches 24/7 Counter Strike esports content
End-to-end Competitive Gaming offer, built for betting, with integrity at the core of the offer, to deliver superior margins
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has officially launched its end-to-end 24/7 Counter Strike (CS:GO) esports betting product, designed specifically for sportsbooks, as part of its best-in-class Competitive Gaming portfolio.
Created entirely from SIS’ secure self-contained gaming studios in Manchester, UK, the CS:GO offering provides sportsbooks with a high-integrity, high-frequency esports product featuring head-to-head contests between skilled gamers competing on the world’s most popular esports title.
Broadcast across two 24/7 streams, seven days a week, operators signing up to the service will gain access to an initial 25,000 CS:GO events a year. The ‘event class’ competitive gaming product has been specifically designed for betting, and will deliver superior margins for operators, as is the case with SIS’ existing sports sims products.
SIS controls and monitors every one of its bespoke 2v2 CS:GO contests to ensure the highest levels of integrity and ultra-competitive action. It is the only offer in the market that has referees (visible) who have undertaken ESIC-based training, monitoring every game, with real-time communication with operators and traders.
The new CS:GO product provides a broad range of pre-match and in-play betting markets and provides operators with an end-to-end solution of ultra-low latency live streaming, supported with on-screen graphics with unique betting prompts such as form, players stats and results, as well as live caster commentary. Odds and trading support is provided in partnership with esports betting solutions specialist Oddin.gg.
Operators can access SIS Competitive Gaming through a simple integration, and the addition of 24/7 CS:GO betting events complements the existing Competitive Gaming offering of Esoccer and Ebasketball, taking the number of events offered to over 150,000 a year.
Adam Conway, Head of Competitive Gaming at SIS, said: “We are very pleased to announce the launch of our 24/7 CS:GO esports product, which has been designed for betting, and provides a best-in-class, high integrity, high-quality product that delivers round-the-clock betting opportunities for the most popular esports title in the world.
“We are confident that our top-quality CS:GO product will help deliver superior margins for our operator partners, as had been the case with our existing sports sims titles.”
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Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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