Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Canada

Rockstar Energy Drink Announces Multi-Year Partnership with Gaming and Entertainment Organization, NRG

Published

on

 

Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watched professional gaming organization in North America, with Rockstar Energy Drink, creating opportunities for the brand to build connections with players, creators, and fans who are the digital generation.

“Being a part of the gaming community has always been a priority for us, and our partnership with NRG could not come at a better time as we look for innovative ways to continue connecting with our consumers,” said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. “We look forward to working closely with the team at NRG to develop new experiences for enthusiasts around the world.”

“We are thrilled to bring Rockstar Energy and NRG together,” said Andrew Bones, SVP Head of Partnerships. “As gaming culture continues to evolve, having Rockstar Energy as a partner will allow us to build new and unique experiences for our fans around the world.”

On June 16, NRG and Rockstar Energy will debut the SOUND SERIES. The annual music series will be performed live at the NRG Hot Pockets Castle in Los Angeles and broadcast to viewers on Twitch via NRG. SOUND SERIES is designed to facilitate a new culture clash between gaming and music where streamers within the NRG roster will collaborate with up-and-coming artists to personalize curated music experiences for the streamers’ fanbase.

Advertisement

Kicking off SOUND SERIES’ first installment,  NRG Fortnite star Clix has selected music artist MILES to co-host and perform live during the event. MILES is a Singer/Rapper hailing from St. Louis, Missouri, who has accumulated two million listeners and over fifteen million streams on Spotify with the help of songs such as “Mosh Pit,” “Desperados,” and “What in Tarnation.”

As the exclusive energy drink of NRG, Rockstar Energy will also co-create unique fan experiences for NRG communities, including Apex LegendsFortniteRocket LeagueValorant, and War Zone. The brand will also build excitement for the communities via access to tailored experiences, including the second season of Rockstar Energy Raidz live streams pairing NRG pros and creators to discover up-and-coming streamers on Twitch while engaging viewers in chat with special offers, including limited edition lifestyle apparel and accessories. Additionally, Rockstar Energy will be integrated into NRG’s Pro Team Jerseys for Rocket LeagueApex, and Valorant and create official warm-up gear for all NRG team members.

NRG is a professional gaming and entertainment company known for championship teams and innovative gaming lifestyle content. NRG is one of the most-watched organizations in the world on Twitch and YouTube and the most-watched organization across platforms in North America. Founded in 2016, NRG has embodied competitive esports excellence and the best of gaming culture over the last half-decade.

Powered by WPeMatico

Advertisement
Continue Reading
Advertisement

Canada

Court Decision Upholds iGaming Ontario’s Model

Published

on

court-decision-upholds-igaming-ontario’s-model

 

iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

Advertisement

iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

Continue Reading

Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

Published

on

bragg-gaming-appoints-renowned-igaming-executive-neill-whyte-as-chief-commercial-officer

 

Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

Advertisement

Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

Advertisement
Continue Reading

Canada

IGT to Launch Cloud-based iLottery Solutions for Atlantic Lottery in Canada

Published

on

igt-to-launch-cloud-based-ilottery-solutions-for-atlantic-lottery-in-canada

 

International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.

“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.

IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

Advertisement
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania