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GUCCI AND FACEIT PRESENT GUCCI GAMING ACADEMY, DESIGNED TO EMPOWER THE NEXT GENERATION OF ESPORTS TALENT

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The World Health Organization (WHO) to provide expertise and support on health topics

Gucci and FACEIT have joined forces to debut the Gucci Gaming Academy, the first initiative of its kind created by a luxury fashion brand, envisioned to empower young esports talents, while creating a healthier playing and competition environment. The development program has been designed to provide support and enhance soft skills – through dedicated coaching sessions and teamworking activities – and help the next generation of esports talent to navigate the increasing amount of mental and physical issues coming from the pressure of in-game performance and online scrutiny.

The Gucci Gaming Academy is kicking off with four CS:GO players who are already competing in the FACEIT Pro League (FPL),  a competitive, moderated online league which has proven the springboard for the careers of some of esports’ most decorated pro players, with the intention of growing this number over time. Candidate selection will not only be based on in-game performance, but also on interviews to assess applicants’ personal values and soft skills, including their aptitude for teamwork and approach to conflict resolution. Players will be part of the Academy for up to one year, or until they are signed to a team, thus turning professional.

The Gucci Gaming Academy is filling a much-needed role in the future of the esports talent pipeline, facilitating the shift from amateur to pro in a similar vein to the academy programs seen in traditional sport.

Nicolas Oudinot, EVP New Business and Gucci VAULT CEO said “Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way, we are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports. Understanding the issues that are relevant to them and learning about these from the people they affect are at the core of this collaboration.”

We are proud to announce the launch of the Gucci Gaming Academy. Together, we identified a need to create a new initiative that would aid the development of new talent. The Academy will offer a clear path to pro structure connecting the dots between the FACEIT Pro League, education and well-being,” commented Co-Founder & CBO of FACEIT, Michele Attisani. “The physical and mental demands on players looking to compete at a professional level are high. Players have rigorous training schedules, compete in high-pressure tournaments and immense pressure from fans, so it’s important that new talent entering the space are equipped with the right support structure at an early stage in their development. Supporting and empowering young esports talent is at the core of FACEIT’s values and through our shared vision with Gucci, we hope the Academy helps equip the role models of tomorrow.”

The program comprises group and individual activities to improve the esports athletes’ skills, within and outside the spheres of their respective game titles, as well as additional benefits, such as:

  • Group sessions facilitated by psychologists who specialise in esports from Mindwork; topics include “Performance under stress”, “How to deal with the spotlight”, “Teamwork” and more
  • Individual sessions with specialised psychologists who will provide support for players as they pursue their competitive journeys
  • Digital training plans designed specifically for each player, supplied via the Gucci Education platform
  • Participation in community-driven experiences coordinated through the Gucci Changemakers Volunteering program
  • Access through FACEIT to professional coaches who will provide training for improving in-game performance and offer practical strategies for how to compete professionally while maintaining a healthy mindset
  • Virtual educational sessions teaching the basics of player contracts and personal branding.
  • Top-of-the-line gaming PCs and monitors for optimal performance and personalised selection of computer electronic peripherals from Logitech G for high-level gameplay and to facilitate learning
  • Access to the vast Gucci and FACEIT esports network for the players’ entire careers

Representing the values of the Gucci Gaming Academy are the ambassadors, commentator James Bardolph, Counter-Strike legend Christopher “GeT_RiGhT” Alesund and trailblazer for women in esports Stephanie “missharvey” Harvey. The ambassadors will also act as mentors to the academy players, having 1-on-1 mentorship sessions with each talent monthly.

Gucci Gaming Academy has been designed by Gucci and FACEIT alongside some of the world’s leading mental and physical health organizations and legal minds to ensure every element of the curriculum has been informed by experts.

Significantly, as part of the program, Gucci and FACEIT will also work with the World Health Organization to find ways to support all gamers involved to improve their gameplay while prioritising health and safety. This includes mental and physical health, fighting misinformation online, among other essential topics.

“We welcome efforts by Gucci and FACEIT to encourage their large online communities to take the necessary steps for better health and well-being,” said Andy Pattison, Team Lead of Digital Channels at the World Health Organization. “We need to continue to reach people with lifesaving health messages where they are, in the palms of their hands.”

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Aviamasters™ 2

New Aviamasters™ 2 from BGaming Drives Larger Payouts

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Rapidly expanding content provider fuels up for another high-flying hit in this groundbreaking sequel

Popular iGaming content provider BGaming is taking to the skies once again for the sequel to its award-winning Aviamasters™ casual game, Aviamasters™ 2.

The organic growth of Aviamasters™, which made it BGaming’s biggest #Casual viral hit, inspired the decision to make the sequel. The game sees Aviamasters™ soar to new heights, with improved graphics, exciting new features, and an increased maximum multiplier, which has quadrupled from x250 to x1,000.

Aviamasters™ became famous across streaming platforms worldwide, with streamers and players shouting “LAND!” as they watched their planes stack up wins mid-flight. These core landing mechanics remain the same in the sequel. Players watch as their plane flies through the sky, gathering wins and collecting multipliers, all while trying to avoid dangerous obstacles and land safely.

Four booster symbols can be picked up during any flight, while the Buy Bonus mode, known as the Safe Landing feature, can guarantee a landing for x50 the player’s stake. Players should be aware that Safe Landing increases their stake on each spin and can be deactivated at any time.

Aviamasters™ found success with the streaming community, and BGaming has tapped into this relationship during the creative process for Aviamasters™ 2. Selected streamers have provided feedback on the gameplay, ensuring it exceeds the high standards set by the original.

Aviamasters™ 2 also tweaks the sound and visuals to appeal to a wider audience. These changes make the game more casual-looking, inviting players to enjoy its fast rounds and unpredictable features. Like the original, it will be added to BGaming’s #Casual portfolio.

It is not just players and streamers who will benefit from Aviamasters™ 2. The game can also be customised to reflect operator branding, providing the title with a wide reach and high marketing potential. The original game delivered viral moments that converted into traffic and big hits for operators, and the sequel promises more of the same.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The first Aviamasters™ was a massive hit for us, with players loving its signature “LAND!” mechanics. With Aviamasters™ 2, we have kept everything that players loved about the original title and improved upon it.

The game is bigger and better than its predecessor, building on its success with greater winning potential and even more gameplay features. We can’t wait to hear even more shouts of “LAND!” coming from players when the sequel hits casino lobbies.”

The post New Aviamasters™ 2 from BGaming Drives Larger Payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Codere Online

RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

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RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.

The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.

This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.

Dima Reiderman, CCO at RubyPlay, commented:

“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”

Sarit Adania, Head of Casino Product at Codere Online, added:

“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”

The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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François LaFlamme

Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game

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Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.

As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.

With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.

All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.

Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.

“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.

The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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