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Everything you need to know as UK players battle with the world’s best in London at Red Bull Golden Letters, the unique Tekken 7 LAN event

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This weekend, Red Bull Golden Letters will see scores of the UK’s best Tekken 7 players descend on London’s Red Bull Gaming Sphere to compete for a chance to play the very best in the world on Saturday 26th and Sunday 27th March.

The LAN event, streamed live from the Red Bull Gaming Sphere and hosted by UK Tekken caster Hassan “Spag” Farooq, will also feature Red Bull’s Tekken superstar Hoa ‘Anakin’ Luu, widely recognised as one of the best fighting game players in the world.

A landmark event for the fighting game scene, Red Bull Golden Letters promises fans a spectacle with a unique format that emphasises perfect plays and showing poise under pressure to earn ‘Perfect’ and ‘Great’ scores – Tekken’s iconic ‘Golden Letters’, that ramp up the stakes.

Here is all you need to know about Red Bull Golden Letters:

Open qualifiers will see 96 players from the UK battling it out against a packed field of challengers, professional players and Tekken superstars, aiming to beat the best in the world and be crowned Red Bull Golden Letters Champion.

The event at London’s Red Bull Gaming Sphere will feature Red Bull’s Tekken icon Hoa ‘Anakin’ Luu, alongside other pro players Super Akouma and Joey Fury, as UK players get a once-in-a-lifetime chance to play the very best live on stream and in person.

In typical Red Bull fashion, Red Bull Golden Letters switches up the traditional formula with a unique format that ramps up the drama and tension by rewarding perfect plays and poise under pressure.

In Red Bull Golden Letters, players who manage to achieve three ‘Perfect’ or ‘Great’ scores automatically win the entire set in the epic ‘First to Three’ clashes. Incentivising high risk for high reward plays, Golden Letters switches up the traditional Tekken gameplay for unforgettable matches and moments.

The event will feature even more mouth-watering action for Tekken 7 fanatics, with a five-on-five Europe Vs The World clash on Sunday, alongside a Legion: Beat the Pro challenge that gives players another chance to take on the Red Bull Players and win exclusive Legion by Lenovo prizes throughout the weekend.

Making the competition even more of a spectacle, one of Tekken’s favourite figures, Hassan “Spag” Farooq will be hosting the event’s broadcast live from the Red Bull Gaming Sphere.

Format

Red Bull Golden Letters’ unique format offers a fresh and scintillating twist to the classic Tekken 7 formula. In best of five sets, players who can carry out dominant wins or clutch plays and earn ‘Perfect’ or ‘Great’ scores – Tekken’s iconic golden letters – will reap the rewards with automatic wins.

Players who manage to achieve three ‘Perfect’ or ‘Great’ scores automatically win the entire set in the epic ‘First to Three’ clashes, which  incentivises high risk for high reward plays that shake up the format and gives fans more unforgettable matches and mouth-watering moments.

With 96 players entering from open qualifying, the field of competitors will be pitched against each other in intense bracket pools on day one, eventually whittling them down throughout the day to the top four players who will progress to the Championship Sunday.

Day two will see those four joined by well-known Tekken champions including Red Bull’s Anakin, leading to an epic Grand Finals to battle it out to be named Red Bull Golden Letters Champion.

The weekend will be punctuated with additional segments and challenges. The ‘Lenovo Legion: Beat the Pro’ challenges throughout the weekend will offer players a separate opportunity to take on the best Tekken players in the world for a chance to win exclusive Legion by Lenovo prizes.

Building excitement on day two ahead of the Quarter Finals, Tekken 7 fans will also be able to watch continents collide in a special exhibition match. Pitching five of Europe’s best players against the best the world has to offer, the 5-on-5 Europe versus The World match will see the likes of Anakin, Super Akouma and Joey Fury in a matchup for the ages

Schedule

Saturday March 26th:

  • 11:30 GMT – Broadcast begins
  • 12:00 GMT – Bracket Pools Wave 1
  • 14:00 GMT – Bracket Pools Wave 2
  • 16:00 GMT – Top 32 – Top 4 Knockout Rounds

Sunday March 27th:

  • 12:30 BST – Broadcast begins
  • 13:00 BST – Special Exhibition Match – 5-on-5 EU versus The World
  • 14:00 BST until finish – Quarter Finals, Semi Finals and Grand Final

Broadcast

The LAN event will be hosted in London’s home of esports at the Red Bull Gaming Sphere in Shoreditch, and broadcast live on twitch.tv/redbull.

Saturday’s broadcast will begin at 11:30 on Saturday and Sunday.

Broadcast Talent

Host:

  • Hassan ”Spag” Farooq

Casters:

  • Rasheed “Bubsy” Jenkins
  • Hussain “Gosain” Shah
  • Kobi “K-Wiss” Scarlett

Partners

Red Bull Golden Letters is delivered in partnership with ​​Lenovo Legion, official hardware partner of The Red Bull Gaming Sphere.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Artificial Intelligence

Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage

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Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.

Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.

The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.

Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:

• Pre-match Bet Builder turnover up 3.6x

• Average pre-match Bet Builder selection size now 3.5 compared to 2.9

• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market

• Share of pre-match turnover from bets other than match winner up from 57% to 63%

• Live Bet Builder turnover up 10x

• Player shots on target is the most popular live bet, accounting for 15% of live turnover

Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.

This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.

Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.

Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”

Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.

The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.

The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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