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Everything you need to know as UK players battle with the world’s best in London at Red Bull Golden Letters, the unique Tekken 7 LAN event

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This weekend, Red Bull Golden Letters will see scores of the UK’s best Tekken 7 players descend on London’s Red Bull Gaming Sphere to compete for a chance to play the very best in the world on Saturday 26th and Sunday 27th March.

The LAN event, streamed live from the Red Bull Gaming Sphere and hosted by UK Tekken caster Hassan “Spag” Farooq, will also feature Red Bull’s Tekken superstar Hoa ‘Anakin’ Luu, widely recognised as one of the best fighting game players in the world.

A landmark event for the fighting game scene, Red Bull Golden Letters promises fans a spectacle with a unique format that emphasises perfect plays and showing poise under pressure to earn ‘Perfect’ and ‘Great’ scores – Tekken’s iconic ‘Golden Letters’, that ramp up the stakes.

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Here is all you need to know about Red Bull Golden Letters:

Open qualifiers will see 96 players from the UK battling it out against a packed field of challengers, professional players and Tekken superstars, aiming to beat the best in the world and be crowned Red Bull Golden Letters Champion.

The event at London’s Red Bull Gaming Sphere will feature Red Bull’s Tekken icon Hoa ‘Anakin’ Luu, alongside other pro players Super Akouma and Joey Fury, as UK players get a once-in-a-lifetime chance to play the very best live on stream and in person.

In typical Red Bull fashion, Red Bull Golden Letters switches up the traditional formula with a unique format that ramps up the drama and tension by rewarding perfect plays and poise under pressure.

In Red Bull Golden Letters, players who manage to achieve three ‘Perfect’ or ‘Great’ scores automatically win the entire set in the epic ‘First to Three’ clashes. Incentivising high risk for high reward plays, Golden Letters switches up the traditional Tekken gameplay for unforgettable matches and moments.

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The event will feature even more mouth-watering action for Tekken 7 fanatics, with a five-on-five Europe Vs The World clash on Sunday, alongside a Legion: Beat the Pro challenge that gives players another chance to take on the Red Bull Players and win exclusive Legion by Lenovo prizes throughout the weekend.

Making the competition even more of a spectacle, one of Tekken’s favourite figures, Hassan “Spag” Farooq will be hosting the event’s broadcast live from the Red Bull Gaming Sphere.

Format

Red Bull Golden Letters’ unique format offers a fresh and scintillating twist to the classic Tekken 7 formula. In best of five sets, players who can carry out dominant wins or clutch plays and earn ‘Perfect’ or ‘Great’ scores – Tekken’s iconic golden letters – will reap the rewards with automatic wins.

Players who manage to achieve three ‘Perfect’ or ‘Great’ scores automatically win the entire set in the epic ‘First to Three’ clashes, which  incentivises high risk for high reward plays that shake up the format and gives fans more unforgettable matches and mouth-watering moments.

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With 96 players entering from open qualifying, the field of competitors will be pitched against each other in intense bracket pools on day one, eventually whittling them down throughout the day to the top four players who will progress to the Championship Sunday.

Day two will see those four joined by well-known Tekken champions including Red Bull’s Anakin, leading to an epic Grand Finals to battle it out to be named Red Bull Golden Letters Champion.

The weekend will be punctuated with additional segments and challenges. The ‘Lenovo Legion: Beat the Pro’ challenges throughout the weekend will offer players a separate opportunity to take on the best Tekken players in the world for a chance to win exclusive Legion by Lenovo prizes.

Building excitement on day two ahead of the Quarter Finals, Tekken 7 fans will also be able to watch continents collide in a special exhibition match. Pitching five of Europe’s best players against the best the world has to offer, the 5-on-5 Europe versus The World match will see the likes of Anakin, Super Akouma and Joey Fury in a matchup for the ages

Schedule

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Saturday March 26th:

  • 11:30 GMT – Broadcast begins
  • 12:00 GMT – Bracket Pools Wave 1
  • 14:00 GMT – Bracket Pools Wave 2
  • 16:00 GMT – Top 32 – Top 4 Knockout Rounds

Sunday March 27th:

  • 12:30 BST – Broadcast begins
  • 13:00 BST – Special Exhibition Match – 5-on-5 EU versus The World
  • 14:00 BST until finish – Quarter Finals, Semi Finals and Grand Final

Broadcast

The LAN event will be hosted in London’s home of esports at the Red Bull Gaming Sphere in Shoreditch, and broadcast live on twitch.tv/redbull.

Saturday’s broadcast will begin at 11:30 on Saturday and Sunday.

Broadcast Talent

Host:

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  • Hassan ”Spag” Farooq

Casters:

  • Rasheed “Bubsy” Jenkins
  • Hussain “Gosain” Shah
  • Kobi “K-Wiss” Scarlett

Partners

Red Bull Golden Letters is delivered in partnership with ​​Lenovo Legion, official hardware partner of The Red Bull Gaming Sphere.

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Aquisitions/Mergers

The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era

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  • Chiliz Group acquires 51% of OG Esports, investing to grow the team, expand operations, and strengthen fan and player engagement.

  • Xavier Oswald, a former co-founder and shareholder of OG, becomes CEO, while OG co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs launch a new strategic project consolidating the team’s competitive foundation.

  • Socios.com becomes the exclusive platform for $OG Fan Tokens, $OG will act as the showcase for blockchain-based utility.

The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry and operator of Socios.com, today announced it has acquired a 51% controlling stake in OG Esports, one of the most iconic and innovative names in global esports.

Founded in 2015 by legendary Dota 2 players Johan “n0tail” Sundstein and Sébastien “Ceb” Debs, OG is the first team in history to win back-to-back titles at The International. Since then, OG has expanded into Counter-Strike, Honor of Kings and Mobile Legends: Bang Bang, building one of the most successful and culturally significant organisations in esports.

OG has a track record of delivering a fan-driven culture through innovation and launched the $OG Fan Token in 2020. The $OG Fan Token recently became the first esports Fan Token to surpass a $100 million market capitalization, driven by surging global demand for digital fan assets. Having delivered exclusive voting rights, VIP experiences, merchandise, and direct access to the team for fans worldwide, $OG represents a thriving $100m+ digital fan economy.

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As part of the acquisition, Xavier Oswald will take on the role of CEO of OG, guiding the organisation into its next chapter, while co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs will lead a new strategic project consolidating the team’s competitive foundation, driving innovation at the intersection of esports and Web3.

At the same time, Socios.com will become the exclusive wallet and engagement platform for $OG Fan Tokens, establishing $OG as the flagship example of the new fan economy. The token will now showcase how fan assets can evolve – serving as the blockchain layer for tickets, merchandise, in-stadium perks, and digital content, while also integrating real-world assets and club revenues through mechanisms like buybacks to deliver deeper influence and tangible value to supporters.

Through The Chiliz Group’s global network of more than 80 leading sports properties, OG will now be able to expand into new countries and markets, building a larger international footprint and new commercial opportunities. Backed by the financial strength of a global group, OG will become more resilient and sustainable, ensuring long-term stability while focusing on what matters most: players, fans, and innovation.

More details about the acquisition will be released in the coming weeks.

“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement,” said Alex Dreyfus, CEO and Founder of Chiliz. “With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”

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“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG. “With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”

“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities.” said Johan “N0tail” Sundstein, co-founder and historic figure of OG Esports. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”

“This agreement marks the beginning of a new competitive cycle,’ added Sébastien “Ceb” Debs, two-time world champion with OG. “We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”

The post The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era appeared first on European Gaming Industry News.

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eSports

Global Esports Federation Launches its Innovation & Research Centre in Athens

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The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.

The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.

The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.

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Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”

“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.

Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.

The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.

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eSports

EEF Strengthens Ties with Paralympic Leaders

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The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.

Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.

Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.

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The post EEF Strengthens Ties with Paralympic Leaders appeared first on European Gaming Industry News.

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