eSports

Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity

Published

4 years ago

January 19, 2022

Reading Time: 3 minutes

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, is pleased to announce that its content creator, AboFlah, has successfully raised over US$11M in a charity stream for The World’s Coolest Winter campaign. Whilst completing the stream, AboFlah also officially broke two GUINNESS WORLD RECORDS™ titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views.

The World’s Coolest Winter campaign, celebrates the UAE’s most beautiful tourism destinations, extended it’s humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter. The campaign aims to support hundreds of thousands of refugees and families in need in Africa and the Arab world by providing food, winter clothing, blankets, mattresses and critical aid to help displaced men, women and children prepare for harsh winter conditions. The campaign is being held in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and Galaxy Racer. The essential aid will be distributed with the support of the UN refugee agency, United Nations High Commissioner for Refugees (UNHCR) and the Food Banking Regional Network.

As part of the campaign, AboFlah lived in a glass room in Downtown Dubai, near the Burj Khalifa and streamed continuously for 268 hours until the target of US$10 million was raised. While in the room, AboFlah encouraged people to donate and spent the majority of his time in front of his computer interacting with fans and those donating to the cause. The stream also attracted global attention and donations from celebrities and influencers including the likes of actress Kristin Davies, actor Amr Maskoun as well as content creators Noor Stars and Omar Farooq.

Launching his YouTube channel in 2017, AboFlah began posting gaming content of him playing FIFA17 before creating content on Fall Guys and Fortnite. His YouTube channel is one of the fastest-growing YouTube channels in the world, with over 23 million subscribers and over 3 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts and formatted shows covering video games and popular culture. AboFlah went on to join Galaxy Racer’s content creator team in 2020, which already boasts some of the biggest content creators in the MENA and Southeast Asia region including fellow YouTube sensation Noor Stars. The organisation now carries over 100 content creators, with a total reach of over 500 million followers across all platforms and more than 2.5 billion monthly views.

Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation has five separate business offerings; Content Creators, Esports Teams, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.

Galaxy Racer content creator and YouTube sensation, Hassan Suleiman “AboFlah” said: “Warmth in winter for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I am proud and thrilled we achieved our goal and raised over US$11 million and brought warmth to the lives of those who are deprived of it. Thank you to everyone who generously donated!

We have proven that Arab youth are capable of changing reality, even with small deeds, and reaching a bright future. “People for People.” This sentence is not a metaphorical slogan, but it was manifested by the huge numbers of donors who felt compassion toward the suffering of refugees and displaced people. This reflects the huge impact this campaign had, which drove viewers’ enthusiasm for participation.

The societal role depends on everyone’s participation, believing in the importance of upholding our human values, and the solidarity in supporting the ones in need. Everyone of us has a role to play in creating the desired positive impact. UAE is the homeland of virtues, and the humanitarian moral actions in this blessed country transcend borders and can’t be stopped by obstacles, such deeds present the community with moral values that our Arab region is in dire need for.”

Galaxy Racer Founder and CEO, Paul Roy said: “We are amazed and grateful by the immense generosity shown by the fans, community and the general public. Raising over US$11 million is no easy task and we’re glad to be part of this humanitarian initiative which will positively impact the affected 100,000 refugees. Smashing two GUINNESS WORLD RECORDS™ titles is impressive and a testament to the resilience shown by AboFlah, the Galaxy Racer team, together with our partners MBRGI, UNHCR and the Food Banking Regional Network. We thank you everyone for participating in this record-breaking charity initiative and we look forward to more positive impact initiatives.”

Brazilian Carnival

Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience

Published

4 days ago

February 17, 2026

Wladimir P.

esportes-da-sorte-transforms-carnival-2026-into-a-nationwide-immersive-experience

Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.

Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.

In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.

In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.

Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.

In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.

According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.

Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.

The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

chess esports

Team Vitality announces E.Leclerc as new Main Partner

Published

4 days ago

February 17, 2026

Wladimir P.

team-vitality-announces-e.leclerc-as-new-main-partner

Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.

Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.

Shared Values and Fan Initiatives

The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.

Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.

With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.

Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.

The post Team Vitality announces E.Leclerc as new Main Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI chatbot esports

G2 Esports and Theta Labs Launch AI Agent Sami

Published

5 days ago

February 17, 2026

Wladimir P.

g2-esports-and-theta-labs-launch-ai-agent-sami

G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.

The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.

Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.

AI-Powered Fan Engagement at Scale

Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.

The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.

Strengthening Esports AI Innovation

Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.

According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.

Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.

The Future of AI in Esports

The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.

As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.

The post G2 Esports and Theta Labs Launch AI Agent Sami appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.