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Luno Join Forces with Monstax Guild to Launch Blockchain Gaming Tournament

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Luno, the leading regulated digital asset exchange in Malaysia, announced its partnership with Monstax Guild as the main sponsor for the Luno Battlexie: Winter Cup 2021, a blockchain gaming tournament featuring the popular non-fungible token (NFT) game, Axie Infinity.

Luno Battlexie: Winter Cup 2021 is part of Luno’s commitment in supporting Malaysia’s growing blockchain gaming community. The rise of NFT games has revolutionized the gaming industry by highlighting the potential of play-to-earn (P2E) games in building a new digital economy and creating a new competitive esports ecosystem. Most notably, Axie Infinity has garnered two million daily active players globally where they collect, battle, and breed NFT creatures to earn Ethereum-based digital assets, which players can choose to convert to regular currency.

Aaron Tang, Country Manager of Luno Malaysia shared, “Investing and trading are no longer the only ways to profit from digital assets as consumer trends continue to evolve. In particular, NFT games have become increasingly popular among consumers interested in earning cryptocurrency through gaming. As such, it is no surprise that NFT games like Axie Infinity saw major growth over the past year and bridged the gap between the gaming and cryptocurrency worlds.”

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“Thus, we are proud to partner with Monstax Guild to support the local gaming community and help grow the blockchain gaming scene in Malaysia. Luno provides a safe and convenient platform for users to buy, store and learn about cryptocurrencies. Through our platform, we hope it will give curious Malaysian gamers the necessary tools to start their cryptocurrency journey”, added Aaron.

With the rise of blockchain gaming, Monstax Guild has established a fair community platform that empowers players with the opportunity to experience P2E games. In addition, the platform aims to build a competitive, ever-learning, growth-driven, equal and lucrative ecosystem for the blockchain gaming community.

Shas Fung, Co-founder of Monstax Guild said, “We are delighted to partner with Luno for a tournament that provides a competitive stage for a new generation of gamers in Malaysia. Our goal is to support P2E gamers by creating a conducive environment for players to thrive through scholarships and training within a strong community. As the local blockchain gaming community grows in Malaysia, we will continue to organize future tournaments and strengthen the local NFT e-sports scene.”

Build your dream team

From 1 to 15 December, players can register their participation on the tournament’s Discord channel and stand a chance to win a share of the prize pool worth up to RM30,000 in Bitcoin. Preliminary rounds will commence from 18 to 19 December, where top 8 players will be selected for the semi-finals, and top 5 players will be shortlisted for the grand finals that will be held on 26 December.

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The Luno Battlexie: Winter Cup 2021 tournament is free to enter and open to all verified and active Luno users in Malaysia aged 18 years and above. The grand finals will also be streamed live on Esports Players League (ESPL) tournament platform, the official broadcast partner for the tournament.

Jeffrey Patrick, Head of Tournaments at ESPL commented, “As a leading esports tournament platform that provides immersive mobile experiences to amateur gaming communities globally, this collaboration with Luno and Monstax Guild allows ESPL to bring an exciting new generation of P2E games to our regional gamers, starting with Malaysia. Through our ESPL.GG platform and proprietary technology, we aim to bridge the gap between esports and cryptocurrency arenas. By working with the best NFT games globally, this partnership marks our entry into the GameFi metaverse, alongside up-and-coming local studios and the largest game publishers globally. We look forward to and welcome future collaboration with brands, publishers and partners who aspire to be part of this mega-growth.”

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GK8 Announces Football Legend Michael Owen as its New Brand Ambassador

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GK8, Asia’s leading platform for interactive gaming and entertainment, has announced football legend Michael Owen as its new brand ambassador. With a reputation built on trust, security and a diverse range of gaming options, GK8 continues to expand its influence in the iGaming sector, and Owen’s partnership is set to bolster its position in the competitive industry.

Michael Owen, a former English football star known for his exceptional skills and quick pace on the field, brings his star power to the fast-growing brand. With years of success both on and off the pitch, Owen’s influence will help enhance GK8’s visibility across key international markets. The partnership marks a pivotal moment for the company, reflecting its ambition to continue expanding globally while maintaining its commitment to a high standard of user experience.

“It’s an honor to be working with such a dynamic and forward-thinking brand like GK8. Their dedication to creating a secure, engaging platform aligns perfectly with my values. I look forward to connecting with fans and players in Southeast Asia, sharing in the excitement and entertainment that GK8 offers,” said Michael Owen.

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Founded with a vision to bring top-tier gaming experiences to Asia, GK8 has rapidly grown into a major force in the interactive gaming industry. The platform is recognised for its advanced security measures, seamless user interface and wide selection of games, including sports, lotteries and multiplayer online options. GK8’s unique approach to customer service has helped them build a loyal global community, with users praising its responsive support team and fast transactions.

The post GK8 Announces Football Legend Michael Owen as its New Brand Ambassador appeared first on European Gaming Industry News.

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JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

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JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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Uzbekistan Introduces Penalties for Illegal Gambling Operations

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Uzbekistan has introduced strict penalties for illegal gambling operations as the country prepares to launch its regulated betting market on October 9, 2025.

The new penalties target both domestic and foreign operators offering gambling services without a license. The new rules authorise fines indexed to the Uzbek Base Calculation Unit (BRV), a fiscal benchmark used for administrative penalties.

Foreign firms face fines of up to 25,000 Base Calculation Units, around US$882,000. Authorities can also seize illegal earnings, block access to banking and internet services, and ban repeat offenders from the Uzbek financial system. Unauthorised physical casinos, betting shops and mobile terminals will face the same sanctions.

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Violations of anti-money laundering rules or personal data misuse carry fines of 15,000 BRV (about US$529,200), and unlicensed deposit-taking could result in penalties of up to US$352,900.

The changes were drafted by the National Agency for Perspective Projects (NAPP), which is overseeing the rollout of Uzbekistan’s new gambling law. NAPP will act as the interim regulator until a permanent authority is established.

Licensed operators must meet strict financial requirements. Online gambling firms need authorised capital of $4.57 million and a $2.05 million reserve fund. Lottery providers must show at least $1.64 million in capital and $1.11 million in reserves.

“This is not a pay-to-play regime. It’s a compliance-first market that will reward transparency and capital discipline,” NAPP has clarified in communications with potential applicants.

Gambling has been banned in Uzbekistan since 2007, except for limited state-run lotteries. The new system marks a shift from prohibition to strict regulation. A centralised system, the Unified State Register of Bets and Players (USRBP), will track all wagers and enforce ID checks and monthly betting limits.

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Sanctions will be issued by NAPP’s director after internal review. Offending companies will have 15 days to appeal through NAPP or the courts. Half of all fines will go to the state budget; the rest will fund regulatory operations. Paying fines does not shield companies from further legal action.

President Shavkat Mirziyoyev approved the new framework in 2024, requiring that gambling revenue be used to fund national sports programmes. Licensing guidelines will be released soon, with applications opening before the October launch.

The post Uzbekistan Introduces Penalties for Illegal Gambling Operations appeared first on European Gaming Industry News.

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