Gaming
REVEALED: Most Popular Mobile Games, by Country
New research by casino.co.uk reveals the most popular mobile games around the world
Casino.co.uk collected data using SimilarWeb to find out every countries most popular game, the games that are used the most, ranked the most popular game for that country.
UK’s Top 10 Most Popular Game:
| Country | United Kingdom |
| Row Labels | Sum of Monthly Downloads |
| Makeover Studio 3D | 856113 |
| Slice It All! | 797012 |
| Crash Bandicoot: On the Run! | 770652 |
| Paper Fold | 753801 |
| Sword Play! Ninja Slice Runner | 734763 |
| 8 Ball Pool | 651701 |
| Z Escape | 629563 |
| High Heels! | 566663 |
| Heroes Inc! | 523344 |
| Voodoo Doll | 501738 |
| Grand Total | 6785350
|
The world finally unites but sadly on mobile games! These games are the most popular across the world:
Bridge Race
Bridge Race has been very popular as a mobile game and is popular in the countries like Bulgaria, Peru, and Mexico as illustrated above. This game has been downloaded 651,775 times on the Google play store and 2 million times on the Apple store. Bridge Race is quite simple yet addictive. You only have to pick the logs of your colour and then build the bridge using them. Just don’t let the others build on your bridge.
High Heels
High Heels stand in the second position and can be seen as very popular in countries like Jordon and Spain. If you like High Heels, catwalk, and fashion designing, this game is the best fit for you. With the help of this game, you will be able to channel your inner fashionista and design the best shoes possible. This game has a 4.6 rating on the Apple store which surely accounts for its popularity.
Subway Surfers
Downloaded 36,099,366 times, Subway Surfer is a very popular game around the world. It connects different corners of the world like Ghana, Sri Lanka, and Turkey. It also holds the 5th position for the action game in the Apple store.
Candy Crush Saga
Who hasn’t played Candy Crush Saga? This game can surely tickle your sweet tooth which is why it has around 31,871,889 downloads on the Google play store. Not only is the game addictive but it is a great way to freshen up your mind.
Garena Free Fire- World Series
This is the only shooter game in this series that has made it this far. It is very popular in countries like India and has a following around the world. With 94,048,125 in total on Google play store, it holds a 4.2 rating.
Water Sort Puzzle
Last but not least on the list is Water Sort Puzzle. This game is found all over the world in different variants but this is the most common version of it.
Methodology
To collect the data for the most popular video games, we have used SimilarWeb as a source of information. There were three choices available: Top Three, Top Paid, and Top Grossing. Since the free applications were the most accessible, we included them in our content.
Then they were ranked using an algorithm called the “Usage Rank”. The scoring on this algorithm is based on current installs, active users, category, and Leaderboards. The ranking is based on 28 days. The most downloaded section was made using 42matters.com. They are a paid service that offers a 14-day trial period. These applications are ranked according to their monthly downloads for each country. Using the filters, games, and monthly downloads we were able to talk about the free most downloaded games of a specific country.
Find out your countries most popular mobile game here: https://www.casino.co.uk/most-popular-mobile-games-by-country/
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Brazil
EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026
Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.
“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.
Advanced Land-Based Solutions
A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.
Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.
All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.
Expanding Digital Capabilities
EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.
In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.
Strengthening Regional Partnerships
“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”
The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arcade
Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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