Latest News
Irish racegoers to benefit from enhanced pool betting experience at racecourses
The return of crowds to Irish racecourses has seen Tote Ireland launch a new state of the art digital display system delivering an exciting new pool betting experience at all 26 Irish racecourses.
This cutting-edge system provides racegoers with racecards, live pricing and premium content, including tips. Tote Ireland has introduced this new technology in order to enhance the service offered to their customers at all race meetings. This is part of Tote’s overall project of rebranding and renewal which aims to increase the appeal of Tote betting at the racecourse.
The system was developed by Dublin based BoscaSports, leading innovators in sports betting display technology and has been live since the Galway Festival in late July
Tote Ireland is the latest betting operator to adopt the BoscaSports solution, joining 58 UK racecourses and leading bookmakers throughout the world who are seeing the benefits of bringing great digital experiences into the physical retail betting space through BoscaSports platform.
Eugene Mitchell, BoscaSports CEO stated “Being chosen by Tote Ireland to provide their digital display system is an exciting and significant development for BoscaSports. We look forward to working with an organisation which is so central to Irish racing and providing a world class solution to continue to transform the Tote betting experience at Irish racecourses.”
Ross Kierans, General Manager, Tote Ireland added “The new display system from BoscaSports does an excellent job of presenting Tote betting information in a dynamic and engaging manner and has already enjoyed positive feedback from racegoers. We look forward to more customers experiencing the benefits as we welcome people back to Irish racecourses.”
Irish racing is amongst the finest in the world, and Irish racegoers will now have a Tote experience on racecourses which complements the high-class sporting action taking place on the track.
In April 2020, Tote Ireland and the UK Tote Group agreed an alliance which also saw the introduction of Tote.ie as the new online betting platform for Tote customers in Ireland.
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Latest News
Evoplay strikes distribution agreement with Light & Wonder
Evoplay, the award-winning game development studio, has leveraged its position across Europe by taking its portfolio live with Light & Wonder’s leading aggregation platform.
Through this latest launch, over 100 of the provider’s dynamic titles will be made available on Light & Wonder’s global operator network including its Penalty Shoot-out instant game as well as top-performing slots The Greatest Catch Bonus Buy and Hot Triple Sevens.
The integration will see Evoplay boost its presence across a plethora of territories in Europe, including MGA-regulated markets, Italy, Portugal, the Balkans and the Baltics, where Light & Wonder’s platform is a top choice for tier-one operators.
Evoplay’s latest agreement underscores its commitment to becoming a leading supplier across Europe and follows significant commercial expansion in several key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Evoplay’s latest landmark deal serves as a testament to the power of our dynamic portfolio. As we continue to excel across markets worldwide, we are delighted that Light & Wonder recognised the quality of our games and took them live on its platform.
“Light & Wonder has a vast market reach, which allows us to greatly expand our footing in Europe. Additionally, once we obtain the Canadian licence, we look forward to introducing our innovative content to an even wider audience of players.”
James Bustin, Commercial Director at Light & Wonder, added: “Thanks to its commitment to differentiation, Evoplay’s offering has proven to captivate players across Europe and we anticipate its games will perform just as well with our operator network.
“Forging new content agreements with suppliers such as Evoplay allows us to continue delivering fresh and exciting experiences to the market whilst elevating studios to an even bigger reach.”
The post Evoplay strikes distribution agreement with Light & Wonder appeared first on European Gaming Industry News.
Aviatrix
Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America
Aviatrix, the crash game that’s changing the way online casinos engage their players, has partnered with platform provider Vibra Solutions in yet another move that expands its reach in Latin America.
Aviatrix’s push into Latin America has really picked up pace over recent months and that continues with this deal.
Vibra Gaming has established itself as a major player in the region since it was founded in 2020 and later with the launch of Vibra Solutions in 2022, its platforms and content aggregation division. Now operators using its platform will be able to offer customers Aviatrix.
“We’ve long admired the fantastic work Vibra Solutions is doing in growing our industry across Latin America via innovative product development,” the Latin America Head of Business Development for Aviatrix, Gabriela Novello, said. “By working alongside it, we’re able to bring Aviatrix to more players in the region and together write a new chapter in this ongoing growth story.”
“Our commitment to our operator partners is to provide the very best portfolio of games available,” the Chief Commercial Officer for Vibra Solutions, Federico Saini, said. “Some of those we build ourselves but others we onboard via partnerships like this. Aviatrix is one of the most talked about games in the industry at the moment and we couldn’t be happier to be able to offer it to online brands via our platform.”
Aviatrix’s has enjoyed considerable success in Latin America since it was launched a little over a year ago including being named Rising Star in Casino at the SBC Awards LatinoAmerica.
Brazil
PG Soft Set to Sponsor Key SiGMA Americas Event
PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.
As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.
This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.
PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.
“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”
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