Gaming
Multiscription – creator of Unleashd, the first in-game subscription service for F2P games – secures further funding
Danish mobile gaming start-up Multiscription has secured further funding in its journey to offer an alternative approach to existing free-to-play marketing and monetization. The fresh investment of €800,000 was led by Sisu Game Ventures, with additional funding from Sweden’s Tigrim and The Danish Growth Fund, the state-backed, independent fund which invests in Danish start-ups. Two of Multiscription’s Angel investors also contributed to the round.
Multiscription is the company behind Unleashd – a unique subscription service that gives mobile games publishers a novel take on free-to-play (F2P) monetization without cannibalizing their existing revenue streams. Free-to-play publishers have the opportunity to add their games to the larger Unleashd subscription catalogue, with every game offering unique in-game benefits, plus an experience free of disruptive advertising as part of a single subscription fee.
The investment is crucial to Multiscription’s growth plans and allows the company to expand the technical team behind the Unleashd platform, as well as grow the developer relations team tasked with onboarding new developers and adding their games to the portfolio.
Following its initial announcement of Unleashd and the whole concept of a subscription app for F2P games, the service was soft-launched on Android in November. The app is available on the Google Play store and includes an initial seven games, with more slated to be added in the coming months as part of the build-up to the full launch later this year.
“The data we see just from the soft-launch of Unleashd confirms that subscription-based gaming for F2P titles has huge potential. This new funding will allow us to scale up quickly as we aim to launch the fully-featured Unleashd service before the end of the year,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription. “I’m grateful for the ongoing support from our existing investors and am thrilled that they and our new investors see the same opportunity for subscriptions to change the mobile games industry as we do.”
Unleashd relies on improving free-to-play monetization rather than disrupting existing monetization methods. Because in-app purchasing and advertising have already been refined and integrated into the game design to provide the best experience to the players, Unleashd’s uniquely designed subscription layer works alongside existing monetization models.
Publishers joining the service are still able to offer rewarded ads and in-app purchases. Unleashd provides an opportunity to create a host of exclusives for subscribers, spanning anything from unique power-ups, boosts or in-game items to events and in-game content. So far, more than sixty-five games from over forty publishers have signed up to be part of Unleashd.
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FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Gaming
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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