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XSET and Drai’s Announce Groundbreaking Partnership in Las Vegas

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XSET, the world’s fastest growing and most diverse esports and gaming lifestyle brand, and Drai’s, the world’s biggest hip hop club, announced they have entered into a first-of-its-kind partnership that intersects hip hop and gaming into the Las Vegas club scene.

The first club “Residency” in history for a gaming team.

The partnership will see XSET integrating gaming into both Drai’s Beachclub and Nightclub venues. The sprawling 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design. VIP guests at the nightclub will also have the ability to enjoy gaming in Drai’s lush VIP sections, while listening to the hottest new music, or with the backdrop of one of Drai’s resident performers like XSET’s own Swae Lee and Slim Jxmmi of Rae Sremmurd live on stage.

“It’s an honor to partner with an incredible brand like Drai’s,” said XSET Chief Business Development Officer Clinton Sparks. “They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences. The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners.”

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“We couldn’t be more excited to collaborate with XSET, which is quickly emerging as a leader in the esports and gaming space, to bring unprecedented activations to Drai’s,” said Dustin Drai, Vice President of Marketing and Entertainment for Drai’s Las Vegas. “This partnership is a colossal step in furthering the evolution of the gaming and nightlife communities, and we look forward to creating unmatched experiences with XSET.”

Wil Eddins, Chief Merchandising and Licensing Officer at XSET who first connected with Drai’s added, “This is just one in many game changing activations we have planned that will disrupt what it means to be a gaming org. From fashion to music to nightlife, XSET will always be vanguard.”

XSET CEO Greg Selkoe summed it up by saying “Drai’s is a world leading nightlife brand and XSET is a world leading gaming brand – two wildly creative groups joining forces only makes sense.”

Details of the partnership include:

XSET decorated and themed gaming cabanas, with gaming consoles, screens and state-of-the-art sound systems

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XSET VIP cabanas with an immersive gaming look and feel including gaming consoles and large LED screens, as well as the opportunity to hang with XSET talent

Gaming tournaments inside the Drai’s venue often hosted by XSET talent and artists

Drai’s x XSET limited edition merchandise and accessory collaborations sold on premises and online

XSET, their friends, and select artist parties inside Drai’s

Fan fly-always and VIP entrance for XSET contest winners

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Private gaming lounge for Drai’s talent to hang before and after shows

In conjunction with the launch of this partnership, XSET will also be introducing their new content house in Las Vegas where Drai’s resident artists will have exclusive access to create listening events, album release parties, and shoot content, as well as unwind and game with the XSET squad.

By combining hip-hop, gaming, and lifestyle, this pioneering partnership will cement Drai’s and XSET as leaders not only in Las Vegas, but in global nightlife and gaming trends. Together they will usher in the rapidly growing gaming and esports culture into a brand new vertical.

This first-of-its-kind experience is sure to attract excitement from gaming, music and nightlife fans around the globe – and is SET to change the game!

The Future is SET.

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AGCO Removes Cap on Seller Commission for Charitable Lottery Products

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The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.

Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.

These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.

Important Reminders

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• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.

• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.

• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.

• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.

For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.

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Alon Segev

Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

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Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.

Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growthall of which is directed at scoring wins for our great clients.”

As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”

The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.

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Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”

“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”

“Epic service, very good, I won the case!”

“Great service, friendly atmosphere, and support.”

Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.

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“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.

Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.

“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”

Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.

The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

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“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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