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Lockwood Publishing announces games industry recruitment expert Peter Lovell as new Strategic Director of Talent Acquisition

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Former Jagex, Zynga and NaturalMotion star to lead talent acquisition drive as Lockwood Publishing and Avakin Life look to become gaming’s biggest mobile metaverse creators.

With over 14 years of games industry, in-house recruitment experience, Peter Lovell has transformed some the UK games industry’s most renowned studios. He joins Lockwood Publishing after a landmark year for the developer, during which its globally loved 3D social app, Avakin Life, attracted its 200 millionth registered user and won a third TIGA Game of the Year award in-a-row. 

I’m blown away by the vision, ambitions and talent of this amazing company, and by the passion of its leaders and their values,” said Peter Lovell. “I’m truly excited to be joining at this important juncture as we supercharge Lockwood Publishing to the next level and beyond.”

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Commenting on the stellar new addition to Lockwood Publishing, CEO, Halli Bjornsson, said: “We’re excited to bring Peter on board to grow our global top talent outreach and acquisitions, as we build Avakin further as an award-winning mobile metaverse. His energy and proven track record in the games industry is a great asset for Lockwood.” 

Lockwood has had phenomenal growth over the last few years with Avakin Life and we still have a long way to go to create an immersive virtual world for our users,” added Lockwood Publishing’s Studios Director, Karl Hilton. “Peter will continue to handpick the high-performance teams that can deliver the Avakin Life experience to millions more users across the globe.” 

With more than 2,000,000 downloads each month and 70,000,000 chat messages sent every day, Avakin Life was recently highlighted as “pioneering the mobile metaverse space” in Newzoo’s games industry report “Intro to the Metaverse”. It embraces a new normal where everyone is free to be anyone in the digital world, and Lockwood Publishing calls on a global workforce to design that vision, with offices in Nottingham and Newcastle in the UK, as well as in Lisbon, Portugal and Vilnius, Lithuania. 

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Gaming

Meet Dodo: The New Home for Crash Gaming Fans

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Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.

Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.

“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.

Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.

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Dodo’s Key Features:

• Curated crash and instant game selections with a free play option

• Game reviews, expert tips, and easy-to-follow player guides

• Trusted casino listings tailored for crash games fans

• Designed with crypto players in mind, offers crypto-related insights.

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Gaming

Experience a unique Gacha adventure in BGaming’s Infinity Pull

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Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull

Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.

Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.

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Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.

Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.

Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.

At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”

The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.

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eSports

eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

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Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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