Central Europe
Sales Revenue of German Game Developers Failed to Keep Pace with the Strong Growth of German Games Market
The total sales revenue of game developers in Germany failed to keep pace with the strong growth of the German games market in 2020: although revenue from games from Germany increased, it did so at a slower rate than revenue from games developed abroad. The result is a slight decline in the market share of German-developed games in the domestic market. Whereas German game developers captured €4.93 of every hundred euros spent on games in Germany in 2019, their corresponding share in 2020 was just €4.17. These figures were published by game – the German Games Industry Association. The data is based on surveys conducted by the GfK Consumer Panel, GfK Entertainment and App Annie, and on game’s own market surveys and monitoring.
A closer view shows significant differences in the performance of the individual market segments. The market share of game apps for smartphones and tablets rose from about 3 to nearly 4.1%, while the revenue share of German-developed games in the submarket of games for PCs and consoles dropped from around 1.9 to 1.3% within one year. Online and browser-based games registered a much sharper decline, with their domestic market share plummeting by more than half – from 17.6 to 7.2%. The inability of German-developed games to benefit more strongly from the boom in many areas in 2020 is in large part due to underlying market conditions in Germany that remain more difficult than those in other countries.
The first effects of the games funding programme, such as the increase in employment in the core labour market by 8%, are already evident. However, more comprehensive positive effects will only become apparent with a delay. In addition, the games market is strongly hit-driven and the number of especially successful games has an outsized impact on total revenue. The larger and more diverse the German game development landscape becomes in the future, the less influence individual studios or titles will have on the development of sales revenue overall.
“The development of the games market in 2020 was unique and has brought many games studios forward both internationally and in Germany. Overall, however, we as the German games industry have unfortunately not yet been able to profit enough from the historic leap in growth on our home market. We are not yet strong and broadly enough positioned as a games location. Although the nationwide games funding is already showing initial effects, such as the increase in employees in the core labour market, the full effect will only unfold in a few years. And even that will only succeed if we continue to work on the competitive conditions in Germany. The federal government’s games strategy points the way for this with topics such as skilled workers, digital infrastructure, start-up support, digital education and esports,” Felix Falk, Managing Director of game, said.
German Games Market: Big Jump in Sales Revenue in 2020
The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32% compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment. This is an increase of 26% compared to 2019. The submarket for computer and video games saw even stronger growth, with revenues of 5.2 billion euros achieved through game purchases, in-game and in-app purchases, subscriptions and charges for online services. As a result, this part of the market managed to grow by 36% compared to the previous year.
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Central Europe
Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026
HIPTHER proudly announces the return of the Endorphina Club Awards Party & Ceremony, the official celebration of the GamingTECH CEE Awards 2026, taking place on 24 March 2026 at 20:00 at the iconic Buddha Bar Prague.
Organised by Endorphina, the Awards & Party Sponsor of the HIPTHER Prague Summit 2026, the evening marks one of the most anticipated moments of the summit’s 10th anniversary edition, bringing together industry leaders, innovators, and decision-makers to celebrate excellence across the Central and Eastern European gaming and technology ecosystem.
This year’s edition continues the successful partnership between HIPTHER and Endorphina, which began in 2023, with the Endorphina Events Team once again curating an unforgettable awards celebration concept and selecting one of Prague’s most elegant venues for the occasion.
A Celebration of Innovation, Community, and Excellence
The GamingTECH CEE Awards shine a spotlight on the companies, products, teams, and individuals shaping the future of gaming and technology across the region.
As part of the HIPTHER Prague Summit 2026, the awards recognise outstanding contributions across a wide spectrum of categories spanning iGaming innovation, compliance leadership, technological advancement, and industry growth.
The Endorphina Club Awards Party elevates the awards ceremony into a full evening experience, where the community gathers to celebrate achievements in a relaxed and vibrant atmosphere.
Guests can expect an exclusive evening where sophistication meets the spirit of Asia, featuring premium drinks, vibrant entertainment, and the unmistakable energy of one of Prague’s most iconic venues.
RSVP Required for Summit Participants
All HIPTHER Prague Summit 2026 participants who wish to attend the Awards Party are invited to confirm their participation in advance.
To secure a place on the official Endorphina Club guest list, attendees should contact the organiser to RSVP, at:
Due to the exclusive nature of the venue and limited capacity, online RSVP is mandatory.
Celebrating a Continued Partnership
The ongoing collaboration between HIPTHER and Endorphina has become a cherished tradition within the Prague Summit experience, with each edition introducing new creative concepts and memorable venues for the industry’s celebration night.
Commenting on the partnership, Zoltan Tundik, Co-Founder and Head of Business at HIPTHER, stated: “The GamingTECH CEE Awards have always been about recognising the people and companies who push our industry forward. Over the years, the Endorphina Club celebration has become one of the most anticipated moments of the Prague Summit. It’s a place where competitors turn into collaborators and the community comes together to celebrate innovation, resilience, and creativity. We are thrilled to once again partner with the Endorphina team to host this special evening in one of Prague’s most iconic venues as we mark the summit’s 10-year milestone.”
The Endorphina Club Party for GamingTECH Awards 2026 takes place during the HIPTHER Prague Summit 2026, held on 24–25 March 2026 at OREA Hotel Andel’s Praha, gathering regulators, operators, technology providers, affiliates, fintech innovators, and industry leaders from across Europe and beyond.
“Prague is our home – and as a Czech company, there’s nowhere we’d rather bring the industry together! Hosting The GamingTECH CEE Awards here isn’t just convenient, it’s personal. That’s why our collaboration with HIPTHER means so much to us: together we get to welcome partners, friends, and colleagues from across the industry to the city that made Endorphina what it is today. The Endorphina Club evening is one of those nights we pour our hearts into-because home games are always the best ones.” — Irina Veselkova, Head of Marketing at Endorphina
Under the theme “Decoding the Future: 10 Years of Impact,” the summit explores the intersection of technology, regulation, and innovation through expert panels, workshops, and curated networking opportunities.
HIPTHER and the Endorphina Club Awards Party promises to deliver an unforgettable evening celebrating the achievements, creativity, and spirit of collaboration that define the gaming and tech community.
More information about HIPTHER Prague Summit 2026:
https://hipther.com/events/prague/
The post Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Austria
Blueprint Gaming Strengthens European Reach with Austria Debut on win2day
Collaboration allows the UK’s top slot provider to introduce a range of high-performing games to Austria’s sole licensed online gaming platform.
Blueprint Gaming
has reinforced its presence in Europe by launching in the Austrian iGaming sector with win2day.
The significant partnership with Austria’s sole regulated operator will allow win2day players to enjoy a selection of Blueprint Gaming’s renowned titles, with Eye of Horus and Cash Strike making up the initial set of available games.
Blueprint has established a solid reputation for providing feature-rich, localized content for various countries throughout the continent, and its newest market entry marks another phase in its ongoing European growth and greater global focus.
win2day is managed by Austrian Lotteries, established over 50 years ago and is the sole licensed online casino operator in Austria. The brand has developed a strong legacy as a reliable name in the market, taking pride in being one of the most accountable players in the industry.
The partnership is poised to enhance the entertainment experience for Austrian players by merging Blueprint’s esteemed status for creating immersive games with engaging mechanics and win2day’s strong market presence.
Samuel Haggblom, Director of Business Development at Blueprint Gaming
, said: “Entering Austria with win2day represents a significant milestone in our European growth strategy. As the country’s only licensed online casino operator, it sets the standard for quality and responsibility, and we are proud to see our content launch on such a dynamic platform.
“Our portfolio has consistently delivered strong performance across regulated markets, and we look forward to introducing Austrian players to iconic titles, with more high-performing releases set to follow.”
Georg Wawer, Managing Director of win2day, added: “As Austria’s only licensed online gaming operator, win2day is committed to delivering premium, secure and fully compliant entertainment to our players. With Blueprint Gaming, we are adding a well-established and internationally recognised studio to our portfolio, known for its strong brands and high production standards.
“In close cooperation, we ensure that every title is carefully aligned with Austria’s strict regulatory framework and our comprehensive player protection policies. This guarantees that innovation and entertainment always go hand in hand with responsibility and safety. Blueprint Gaming’s portfolio will be a strong and exciting enhancement to the win2day offering.”
The post Blueprint Gaming Strengthens European Reach with Austria Debut on win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alex Green Vice President Games at ZEAL
Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off
ZEAL Instant Games, part of the ZEAL Group and an online gaming provider, has initiated a new partnership with Wunderino, a prominent online slot brand in Germany. As a part of the collaboration, Wunderino is enhancing its entertainment portfolio with a forthcoming increasing range of ZEAL slots. The initial titles are now active and accessible to players on Wunderino.de.
Increased diversity for gamers – enhanced exposure for premium titles.
The new collaboration brings evident benefits for both firms: Wunderino is boosting its online gaming selection with ZEAL content, further solidifying its status as an innovation-focused provider in the German iGaming sector. Simultaneously, ZEAL Instant Games leverages Wunderino’s robust brand visibility and influence, reaching new audiences.
At launch, well-known titles like “The Bookmaker,” “Treasure Volcano,” and “Vegas Blaze” are included in the first batch of games already offered. The objective is to enhance the portfolio by adding more new games in the upcoming months.
Comments regarding the partnership
“With Wunderino, we are gaining a partner that has stood for entertainment, dynamism, and a strong brand identity for many years,” says Alex Green, Vice President Games at ZEAL. “Integrating our titles into one of the most popular platforms in Germany is another important step in making our portfolio accessible to even more players and driving our strategic expansion.”
Wunderino adds: “ZEAL Instant Games stands for creative content, high quality, and reliable performance – all values that perfectly match our brand,” says Susanne Forsman, Group Chief Gaming Officer at Wunderino. “The new ZEAL slots will help enrich our offerings and provide our users with additional exciting experiences. We are very excited about the joint launch and what lies ahead.”
The post Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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