Gaming
EUROPE’S VIDEO GAMES INDUSTRY PUBLISHES ANNUAL KEY FACTS REPORT: AUTHORITATIVE DATA ON THE SECTOR FOR 2020
Ahead of the world’s biggest online video games event, gamescom, on 25-28 August, and following an unprecedented year of challenges, ISFE (Interactive Software Federation of Europe), and EGDF (European Games Developer Federation) publish their first collaborative set of “Key Facts”. The report represents the pooling of European industry data, from the smallest European studios to the biggest companies, creating the most concise and complete picture of Europe’s video games sector to date.
ISFE Chair Olaf Coenen said: “There’s no doubting the challenges we have all faced during the global pandemic but our industry has been uniquely positioned to support society by connecting people whilst they were physically apart. We have provided vital points of social connection and interaction, provided entertainment, distraction and much needed escapism. We have helped keep our players mentally and physically well, supported education initiatives, leveraged our reach to communicate public health messaging and made financial contributions to relief funds. All the while, we have remained unfailing in our efforts to drive progress in diversity, support the global environmental agenda and maintain our commitment to responsible gameplay and child safety. In so many ways we have been able to bring people together and highlight the depth to which video games can be a force for good.”
EGDF President Hendrik Lesser said: “During 2020 the games industry went through one of the biggest transformations in its recent history. Onsite meetings, developer gatherings and conferences suddenly took a big shift towards remote work that brought completely new management and mental health difficulties. Especially early-stage entrepreneurs faced new challenges that were endangering the future of their companies.
“Now in 2021, I’m incredibly proud of what our industry as a whole has been able to overcome. We demonstrated that, despite these difficulties, we are not only among the most pandemic-resistant sectors in our society but even managed to thrive greatly and are now well-positioned to be a driving force in Europe’s economic recovery.”
Key Facts 2021 highlights
- Revenue in the whole of the EU and the UK is €23.3bn (€17.6bn in the key European markets surveyed by GameTrack (IPSOS MORI))
- European revenue grew by 22% compared to 18% in 2017, 15% in 2018 and 3% in 2019
- Consoles continue to drive a large part of total revenues (accounting for 44%). Digital revenues continue to grow, representing 80% of total revenue (76% in 2019)
- More than 50% of Europeans aged 6-64 play video games. The average age of video game players in the EU is 31 years old and the fastest growing age group is 45-64
- During the pandemic, the esports audience grew by 9.82%
- Women account for 47% of video game players in the EU
- The sector provides 86,953 jobs across Europe[1]
- Average weekly video game playtime increased during lockdowns but reverted to pre-pandemic averages when restrictions eased
- ISFE has become a corporate ambassador of Women In Games and joined the United Nations-facilitated Playing for the Planet Alliance
- Pan-European self and co-regulation for minor protection: 38 countries in Europe use the PEGI age rating and descriptor system for video games and we now have 14 national consumer education programmes in place across Europe to raise awareness of PEGI, parental control tools and responsible gameplay
- 97% of parents of video gameplaying children monitor their children’s in-game spending
(2019 data)
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Aviamasters™ 2
New Aviamasters™ 2 from BGaming Drives Larger Payouts
Rapidly expanding content provider fuels up for another high-flying hit in this groundbreaking sequel
Popular iGaming content provider BGaming is taking to the skies once again for the sequel to its award-winning Aviamasters
casual game, Aviamasters
2.
The organic growth of Aviamasters
, which made it BGaming’s biggest #Casual viral hit, inspired the decision to make the sequel. The game sees Aviamasters
soar to new heights, with improved graphics, exciting new features, and an increased maximum multiplier, which has quadrupled from x250 to x1,000.
Aviamasters
became famous across streaming platforms worldwide, with streamers and players shouting “LAND!” as they watched their planes stack up wins mid-flight. These core landing mechanics remain the same in the sequel. Players watch as their plane flies through the sky, gathering wins and collecting multipliers, all while trying to avoid dangerous obstacles and land safely.
Four booster symbols can be picked up during any flight, while the Buy Bonus mode, known as the Safe Landing feature, can guarantee a landing for x50 the player’s stake. Players should be aware that Safe Landing increases their stake on each spin and can be deactivated at any time.
Aviamasters
found success with the streaming community, and BGaming has tapped into this relationship during the creative process for Aviamasters
2. Selected streamers have provided feedback on the gameplay, ensuring it exceeds the high standards set by the original.
Aviamasters
2 also tweaks the sound and visuals to appeal to a wider audience. These changes make the game more casual-looking, inviting players to enjoy its fast rounds and unpredictable features. Like the original, it will be added to BGaming’s #Casual portfolio.
It is not just players and streamers who will benefit from Aviamasters
2. The game can also be customised to reflect operator branding, providing the title with a wide reach and high marketing potential. The original game delivered viral moments that converted into traffic and big hits for operators, and the sequel promises more of the same.
Vasili Pauliuchenko, Game Producer at BGaming, said, “The first Aviamasters
was a massive hit for us, with players loving its signature “LAND!” mechanics. With Aviamasters
2, we have kept everything that players loved about the original title and improved upon it.
The game is bigger and better than its predecessor, building on its success with greater winning potential and even more gameplay features. We can’t wait to hear even more shouts of “LAND!” coming from players when the sequel hits casino lobbies.”
The post New Aviamasters™ 2 from BGaming Drives Larger Payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
RubyPlay and Codere Online join forces to elevate gaming offering in Mexico
RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.
The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.
This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.
Dima Reiderman, CCO at RubyPlay, commented:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”
The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
François LaFlamme
Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game
Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.
As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.
With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.
All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.
Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.
“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.
The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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