Gaming
French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games
Leading in-game advertising specialist Adverty AB (publ) announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles – the result of a successful Q1 trial with clear positive uplift on all key metrics.
TapNation, a Paris-based publisher of hyper-casual games, has integrated Adverty’s seamless In-Play “We have been curious about in-game advertising for some time now and so we started our first tests with Adverty in our game Cornhole League back in Q1. Having studied the effects of in-game advertising carefully, we have found that it has a clear net positive uplift on all our key metrics,” says Vincent Février, VP of Monetisation at TapNation. “Given the promising results achieved so far, we have decided to integrate seamless in-game ads in more of our titles, starting with Web Master 3D as well as Rock Crawling. Looking ahead, we will absolutely continue to add in-game advertising to any and all titles when appropriate.”
Tobias Knutsson, CEO of Adverty adds: “We are delighted to welcome TapNation to the burgeoning world of in-game advertising. Having enjoyed company-wide Cornhole League tournaments in recent months, we know first-hand that its games are great. TapNation also stands amongst our very biggest publishers to date, thereby adding a new level of reach for our advertisers.”
TapNation has experienced amazing growth, with more than 230 million downloads of its game launches since 2020. Every day, several million players around the world enjoy its titles.
Adverty also recently teamed up with InMobi and Verizon on the demand side, on top of current successful partnerships with PubMatic and Smaato, enabling a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially, too, and a variety of new games added as growing numbers wake up to the power of in-game executions to maximise brand exposure and publisher monetisation. With interest in in-game advertising soaring – not to mention Adverty’s collaboration with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work around viewability – the collaboration comes at an exciting time.
Adverty is currently looking to expand its team and is actively hiring for a number of roles across all sides of the business.
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FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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