Gaming

Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling

Published

5 years ago

June 17, 2021

Reading Time: 2 minutes

Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world’s most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling.

Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following, Razor Edge Games will open early access, with a global release planned for the first half of 2022 along with a console version. Razor Edge Games plans to have around 20 third-party brand DLC partners, including celebrities and IPs, make special, limited-time appearances within the game to create even more excitement.

Eden Falling is being released at an opportune time, given that the gaming industry is currently experiencing unprecedented growth. There are now 3.1 billion gamers worldwide, and the videogame market is expected to hit $175.8 billion this year. Players of all ages are getting in on gaming, which is also attracting more attention and sponsors than ever before.

The game’s scene-based evergreen gameplay is exactly what makes Eden Falling ideal for advertisers. Players are continually in an ‘explore and discover mode,’ providing advertisers with an opportunity to gain impressions and make meaningful connections without disrupting gameplay. The post-apocalyptic setting resembles a futuristic version of the real world which will work in advertisers’ favor by positioning them as a brand of today and one that has a foothold in the future.

Anzu’s extensive partnerships with third-party vendors such as Moat by Oracle, Nielsen, Kantar, Comscore, and Digiseg provide in-depth measurements for campaign effectiveness, including viewability and brand lift, as well as audience verification, data enrichment, and fraud detection. In conjunction with WWP, Anzu is establishing widely accepted in-game advertising standards, which has given brands including Vodafone, Samsung, PepsiCo, McDonald’s, and American Eagle the confidence to shift media budgets to in-game ads through the platform.

Anzu, which supports advertising on mobile, PC, and consoles, is the only in-game advertising company to secure an ISO 27001 certificate, the highest level of security audit, which gives advertisers and game developers the assurance that their data is being handled in accordance with the highest security standards. Additionally, Anzu’s SDK technology delivers big for publishers, ensuring high-quality direct traffic, complete control of ad placements, and precise audience targeting based on first-party data.

“At Razor Edge Games, true to our name, we like to position ourselves on the cutting edge of the industry. That’s why we’re incredibly excited to partner with Anzu,” said Mike Weiser, “We believe this is the future of advertising and gaming and the next step in bringing product placement closer to immersion. We’re looking forward to the opportunities this partnership will bring us both.”

Alex Yerukhimovich, Anzu’s VP of Sales, added, “Razor Edge Games’ innovative approach to gameplay aligns with our values, and we are thrilled to welcome them into the Anzu ecosystem. With the number of gamers increasing daily, this is a channel that lives up to its promise. This partnership creates an unbeatable opportunity for advertisers to join the gaming space and deliver cutting-edge campaigns to highly engaged, receptive audiences.”

Big Time Gaming

BTG Launches the High-Stakes Thriller, Millionaire Megapots™

Published

6 hours ago

March 10, 2026

Wladimir P.

btg-launches-the-high-stakes-thriller,-millionaire-megapots

Step into the Hot Seat and chase life-changing wins in Millionaire Megapots, the latest prime-time release from Big Time Gaming.

This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.

The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots icons to win the corresponding jackpot.

For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.

Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.

Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.

For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways per spin.

With up to 200,704 Megaways, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.

Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways engine with Megapots and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”

The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull

Published

6 hours ago

March 10, 2026

Wladimir P.

godlike-esports’-gaming-creator-sharkshe-unveils-upgraded-gaming-room-powered-by-red-bull

GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.

Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).

The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.

Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.

The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.

The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Edvardas Sadovskis CPO at ICONIC21

Drive player engagement higher with ICONIC21’s Mines

Published

9 hours ago

March 10, 2026

Wladimir P.

drive-player-engagement-higher-with-iconic21’s-mines

Provider introduces an additional arcade game to its expanding collection, enabling operators to capitalize on the increasing demand for dynamic content.

A single action transforms everything in Mines, the newest virtual game from sought-after iGaming content creator, ICONIC21.

Mines operates on a clear grid where each successful uncovering of a safe location immediately increases the multiplier. Enabling the user to choose both the grid dimensions and the count of hidden mines grants them greater control over the unpredictability and possible expansion of their session.

This style of play focuses on the “Cash Out,” a moment of heightened control where the player chooses precisely when to lock in their progress before a mine resets the game board.

The essence of the experience is influenced by managing risk and timing. Players have the option to choose from 3×3, 4×4, or 5×5 grids, in addition to deciding how many mines can show up, effectively creating their own risk-to-reward ratio on the spot.

Mines secures complete market reach with one product, enhancing lifetime value as users revisit to explore new strategies amid various volatility levels, fostering deeper and more meaningful engagement.

This changes the game into a high-efficiency, streamlined format that seamlessly accommodates all player groups.

Edvardas Sadovskis, CPO at ICONIC21, said: “Mines is the perfect balance between simplicity and strategy. Players choose their grid, define their own risk-reward level, and decide how far they want to push their luck.

With the option to use autoplay for fast gameplay and the potential for extremely high multipliers, it creates a thrilling experience where every click matters.

In addition, ICONIC21 provides flexible real estate for custom branding, allowing operators to deliver a bespoke experience that aligns with their specific market identity and target audiences.“

The post Drive player engagement higher with ICONIC21’s Mines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.