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World of Tanks appoints The Kite Factory as first UK media agency

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Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming after a competitive pitch.
The games publisher has over 20 years of experience releasing over 15 titles generating millions of fans worldwide. Prior to the appointment, Wargaming focused on player conversion with their in-house performance marketing team in the UK.
However, given the increasingly competitive and fragmented gaming landscape, there was a requirement for a holistic view of media planning and buying with a sustainable strategy through the funnel.
The Kite Factory will be tasked with growing intent to play Wargaming’s flagship title ‘World of Tanks’, in the Spring of 2021.
Anthony Abou-Zeid, Business Director at The Kite Factory said: “Having come from an entertainment background, working with Wargaming was a really exciting prospect. To work with a brand whose had so much success in the past with their pedigree in the free-to-play gaming space, this was an opportunity too good to miss.”
Hugo Crispim, Marketing Specialist for the UK & Ireland at Wargaming said: “It is a real pleasure to work with such an experienced team in the form of Kite Factory. Together, we are excited to work on a media campaign that will take us forward in an increasingly competitive market.”

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Arman Tsarukyan

Choice Gaming Launches High-Energy Crash Game Arm’s Punch

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Choice Gaming is taking crash games to the next level with the launch of Arm’s Punch, a high-energy title created in collaboration with MMA superstar Arman Tsarukyan. The partnership brings the adrenaline and intensity of the fight arena directly to players’ screens, where every round feels like stepping into the ring and every multiplier offers the chance to land a big win.

Set inside a buzzing boxing arena, Arm’s Punch delivers non-stop action as multipliers climb higher with every passing second. Players must decide the perfect moment to cash out before the round crashes, balancing risk and reward to maximise their potential winnings.

The game offers manual and automatic cash-out options, the ability to place multiple bets per round, and a live feed displaying bets and results in real time, creating a fast-paced and immersive experience that keeps players constantly engaged.

Anna Vardanyan, Partnership Manager at Choice Gaming, said:

“We’re excited to introduce Arm’s Punch and deliver a crash game that combines speed, excitement and real win potential. The collaboration with Arman Tsarukyan adds an extra level of energy to the experience, bringing the thrill of combat sports into the gameplay.”

With lightning-fast rounds, explosive gameplay and the involvement of one of MMA’s rising stars, Arm’s Punch delivers a dynamic crash experience designed for players who enjoy both the strategic timing of crash games and the electrifying atmosphere of combat sports.

More than just a game, Arm’s Punch aims to deliver a true knockout experience for fans of fast-paced gaming and fight-inspired action.

The post Choice Gaming Launches High-Energy Crash Game Arm’s Punch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Time Gaming

BTG Launches the High-Stakes Thriller, Millionaire Megapots™

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Step into the Hot Seat and chase life-changing wins in Millionaire Megapots™, the latest prime-time release from Big Time Gaming.

This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.

The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots™ icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots™ icons to win the corresponding jackpot.

For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots™, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.

Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.

Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.

For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways™ per spin.

With up to 200,704 Megaways™, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots™ delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.

Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots™, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways™ engine with Megapots™ and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”

The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull

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GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.

Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).

The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.

Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.

The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.

The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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