Blockchain
Sinan Guler Becomes Turkish Basketball Ambassador of Socios.com
Basketball legend Sinan Güler has become the official Turkish Basketball Ambassador of fan voting and rewards platform Socios.com.
Currently representing Darüşşafaka, Güler has played for some of the biggest teams in Turkish basketball, including Galatasaray, Anadolu Efes, Beşiktaş and Fenerbahçe. Güler will use his influence, standing and connections to raise the profile of Socios.com within the sport in Turkey.
Due to the popularity of Socios.com among fans of their football team, Galatasaray SK recently added their Basketball and esports teams to the platform. Socios.com enables fans to influence their favourite clubs through digital assets known as Fan Tokens. Fans can use their Tokens to vote in club-specific polls. Fan Token holders will also be in with a chance of winning innovative rewards.
“It’s a pleasure for me to represent an innovative company such as Socios.com in the Turkish basketball industry. Socios.com, with their new asset class innovation are opening a new income stream for the clubs and also allowing the fans to have a voice in return, so it is a perfect win-win situation. On Monday, Barcelona generated 1.3m dollars from BAR fan token sales within 2 hours. This shows significant value to all of us,” Sinan Güler said.
“Sinan Güler will play a key role in educating the fans and basketball club officials about Socios.com and Fan Tokens. We are happy to be able to work with him on our journey,” Alexandre Dreyfus, CEO of Socios.com, said.
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2025 BGA State of the Industry Report
MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds
The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.
The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled âWeb3 Gamingâs Big Betâ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.
âSharing this yearâs BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gamingâs next phase, and MENAâs rapid growth is a big signal that new regions around the world are stepping into leadership roles,â said Borget. âWhat weâre seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.â
MENAâs representation has surged from virtually no presence in the survey sample just five years ago â under 1% in 2021 â to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africaâs steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.
This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the worldâs fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gamingâs rising professional footprint signals that MENA is actively shaping the future of the sector.
The BGAâs growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organizationâs first female Co-President in March 2025.
An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.
âThe survey results reflect what we see on the ground: new communities with new talent and stewardship,â said Kazitani. âWith more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industryâs next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.â
This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.
Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.
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Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:
Respondent Demographics
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19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.
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22.7% female participation marks the highest level recorded in the surveyâs history.
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32.6% of respondents work in studios or publishing, dominating industry representation.
Industry Drivers
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64.4% expect policy and regulation to have a positive impact on industry development.
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29.5% cite high-quality game launches as the primary driver of future industry success.
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27.5% point to sustainable, revenue-driven business models as a key growth factor.
Industry Challenges
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36.0% view scams and fraud as the greatest threat to industry credibility.
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32.6% report lack of funding or investment as their companyâs biggest operational challenge.
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38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.
The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.
Blockchain
Prize AI Technologies Launches $PRIZE Token Presale
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Prize AI Technologies, a pioneering Web3 company that integrates AI with physical entertainment machines and blockchain rewards, has launched $PRIZE utility token presale, raising over $100,000 in the first week. Targeting the $400 billion global arcade, casino, and vending market, Prize AI Technologies has built a full-stack ecosystem combining a consumer app, operator dashboard, staking and CertiK-audited smart contracts to reward customers, optimise operations and automate loyalty.
The $PRIZE Token Powers a comprehensive consumer app that enables direct connection to arcade machines, vending units and casino equipment. The platform supports fiat and crypto payments with integrated wallet and bank-withdrawal features, automatically delivering 4-cent crypto rewards per dollar spent. Users receive location-based alerts for nearby machines, promotions and giveaways through the appâs intelligent notification system.
The platform provides an AI-driven dashboard for venue operators, delivering insights on customer behaviour, peak hours and machine profitability. The system enables automated, real-time marketing campaigns with performance tracking capabilities and includes anomaly detection with proactive maintenance alerts. Through transparent profit-sharing, net profits flow directly to token holders via smart contracts.
The infrastructure features staking capabilities offering up to 33% APR real yields derived from verified machine revenue, all secured through a CertiK-audited innovative contract framework.
Presale participants can access Stage 1 pricing at $0.01 per token. The company has launched a $1.5 million airdrop, distributing 5000 tokens each to 2000 eligible users, with a double airdrop bonus of 10,000 tokens for purchases over $100. A 6 million token giveaway will also award 20 winners with 300,000 tokens each.
âWe are modernizing an industry that is lagging in tech. With AI and $PRIZE, everyday machines become powerful marketing and rewards engines,â said a prize AI Technologies spokesperson.
The market opportunity spans a $400 billion industry with 1.9% CAGR growth over five years. Prize AI Technologies has selected Australia as its pilot market, leveraging over 200,000 arcade and vending machines. Future expansion phases target Japanâs $22.4 billion gaming market with 6.9% CAGR growth and Southeast Asiaâs $14.8 billion gaming segment.
Prize AI Technologies delivers decentralised, AI-powered marketing, rewards and analytics tools worldwide for entertainment venues.
The post Prize AI Technologies Launches $PRIZE Token Presale appeared first on European Gaming Industry News.
Blockchain
Sovrunâs Vision Meets Hyperliquidâs Infrastructure and Virtualsâ AI: A New Era for Gaming
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Sovrunâs vision takes a bold step forward with its groundbreaking milestone: one of the first gaming projects to secure a listing on Hyperliquid, a high-performance decentralized exchange redefining liquidity for digital assets.
Liquidity is the backbone of successful gaming economies. Hyperliquid is designed to not only deliver liquidity but also visibility for growing ecosystems, transforming game economies into robust financial systems.
Sovrun, formerly BreederDAO, helped define the rise of blockchain games by developing modular smart contracts that augmented, optimized, and automated in-game functionalities opening up unprecedented opportunities in gaming. Sovrun is well known for its Axie Infinity proprietary breeding bots that allowed them to supply over 120,000 in-game assets to 40,000 players, boosting player liquidity and driving growth.
In their next phase, Sovrun is empowering not only asset creation, but the co-creation of entire virtual worlds using blockchain, AI and modular infrastructure. Backed by prominent investors like a16z, Delphi Digital, Longhash and more, Sovrun is building an ecosystem where gaming communities can collaboratively create, govern, and evolve their digital experiences, broadening the possibilities of creator-driven economies.
Securing a listing on HyperLiquid is just the first step as they plan to strategically build fully on-chain gaming within the cutting-edge infrastructure of HyperEVM, an upcoming component of the HyperLiquid ecosystem. Sovrunâs L2 testnet is now fully live, and is one of the first Layer2s on Hyperliquid. By integrating HyperLiquidâs institutional-grade infrastructure with Sovrunâs growing platform, the project is setting the stage for a seamless convergence of gaming, blockchain, and financial liquidity.
Sovrun and Virtuals Joint Venture
While the HyperLiquid partnership is turning heads, the joint venture between Virtuals Protocol and Sovrun, known as Ready Gamer, is set to power up gaming by integrating AI-powered experiences into web3 ecosystems. Imagine an RPG where NPCs remember your choices across in-game years, their attitudes shifting dynamically, or a strategy game where AI opponents learn and adapt to your tactics with every session. Virtualsâ GAME framework, a decision-making engine enabling AI agents with dynamic interaction, forms the foundation of this collaboration.
Together, Virtuals and Sovrun are delivering unscripted, personalized, and deeply immersive gaming experiences.
Autonomous Worlds (AW), or self-sustaining, player driven ecosystems, are the focus as Sovrun unlocks new dimensions of interaction and scalability, still sorely lacking in the gaming ecosystem. Through Sovrunâs AW architecture, players and creators can shape, grow, and evolve their virtual worlds making them genuine architects of their gaming experiences.
Traditional games struggle with a heavy demand for fresh content, but AW offers a community led model where game elements can be continuously expanded and reshaped by the players themselves. But what exactly does that mean?
The Sovrun Participation Layer allows communities to engage and influence game economies, and Sovrun is acquiring assets of top projects like My Pet Hooligan, Pixels, and Azra Games to name a few. In the crowd-built virtual world EVE Frontier for example, Sovrun developed a system that allowed for the development of eSports ecosystems into the game itself.
Now, by integrating with HyperEVM, tapping into the HyperLiquid ecosystem, and partnering with Virtuals, Sovrun is amplifying its mission to create a self-sustaining ecosystem where creators donât just participate in autonomous worldsâthey build them. This collaboration ensures that Sovrun is not only positioned as a leader in Web3 gaming, but also as a catalyst for the global adoption of decentralized gaming economies. HyperEVMâs ability to support high-scale, on-chain transactions ensures Sovrunâs platform can meet the demands of a rapidly evolving digital economy while the joint venture with Virtuals adds an immersive layer of dynamic interactions set to reshape web3 gaming.
The post Sovrunâs Vision Meets Hyperliquidâs Infrastructure and Virtualsâ AI: A New Era for Gaming appeared first on Gaming and Gambling Industry in the Americas.
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