Asia
ZITRO IMPRESSED VISITORS AT G2E ASIA AND REINFORCED ITS COMMITMENT TO THE ASIAN GAMING MARKET
Zitro showcased its latest innovations at this year’s Global Gaming Expo (G2E) Asia, held at Marina Bay Sands in Singapore. The event served as a stage to highlight Zitro’s new range of products and increased notably its presence in the Asian gaming market.
“Over the past years, we have established a strong presence in the Philippines, and we are determined to expand our reach in other countries within the region as well”, expressed Nadège Teyssedre, Zitro’s EMEA Director. “Asia is a key market for us, and we understand the importance of adapting our offering to the local culture. To that end, we have invested significant efforts into developing a wide range of games that cater to the tastes and preferences of this dynamic market”.
The Altius Glare cabinet featured the spectacular brand-new games Fú Shòu Link and Epic Kingdom. Fú Shòu Link is a 4-level multi-game inspired by oriental mythology, with an impressive Bonus Link and enhanced Boost feature. Epic Kingdom showcased a 3-level Bonus link, where players can win the MEGA with just 1 mega symbol at the final level.
The IIlusion Glare cabinet featured games such as Colossus Fire, with 2 scalable and independent progressive levels that vary based on the player’s denomination. Also on display was the popular Asian-themed title, Bashiba Link.
Among the slot highlights for the Allure Glare cabinet was Fu Pots, offering up to 7 different bonus links. This exciting lineup also included Mighty Hammer, and the award-winning 88 Link.
The company’s online division, Zitro Digital, showcased its product portfolio for online casinos such as the recently launched Bashiba Link series with its Emperor game, in addition to the 88 Link series featuring Kokeshi Dolls, Maneki Neko, Daruma Mystery, and Koinobori Party. These titles are now part of a wide range of video slots, including popular products such as Link King, Link Me, and the Pick & Win Series, as well as the most extensive collection of video bingo games in the market.
In the words of Zitro’s International President, Sebastián Salat: “We are truly humbled and deeply grateful for the overwhelming response and resonance our products received at G2E Asia. Our goal is to approach the Asian market in a broader sense, by developing a range of products thoughtfully adapted to the unique tastes and requirements of players in this market. The extraordinary level of positive feedback of our products is proof that we are moving in the right direction. We are inspired by this success to continue pushing boundaries and expanding our offering and ensuring that our products provide the best gaming experiences for players across the region”.
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Asia
Kyrgyzstan Launches Unified State Lottery Infrastructure
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Kyrgyzstan is consolidating all private lottery operations into a single, state-controlled system as part of a national initiative to modernise the sector and align it with international standards. The project is being implemented by the Information Security Center in partnership with the state-owned enterprise Kyrgyzloto.
Under the new framework, all types of lottery draws in the country will be brought under state oversight. Authorities say the system will provide full transparency over financial flows, enable real-time monitoring of sales and payouts and protect citizens from unscrupulous operators.
The Lottery Information Processing Center will manage real-time data collection on ticket sales, draw results and prize pools. Financial and fiscal oversight will be conducted by the Ministry of Finance and the State Tax Service.
“Our task is to agree on the rules for conducting lotteries and to form a fund for targeted deductions. We intend to unify the draws and channel the proceeds into useful areas,” said Sherik Kasmaliev, director of Kyrgyzloto.
The post Kyrgyzstan Launches Unified State Lottery Infrastructure appeared first on European Gaming Industry News.
Asia
FUN88 Launches AI Game Recommendations, Setting New iGaming Standard
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FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.
By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.
Key Highlights of the AI Game Recommendations Feature:
• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.
• Enhanced User Experience – A seamless, customised journey that saves players time.
• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.
• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.
This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.
Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.
The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.
Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
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