Affiliate Industry

Which Euro-based bookmakers are making the biggest gains in the Indian market?

Published

5 years ago

March 19, 2020

With a population of more than 1.3 billion, analysts are predicting that more than 600 million people will have access to the internet in the subcontinent by 2021 with the potential of the online betting market in one of the world’s biggest countries looking to be simply astronomical.

Yet the online betting market in India is still largely underdeveloped. This is in part due to the murky legal status of online gambling in India. Gambling is illegal in India and often takes place illicitly under the radar of government authorities. The current legislation under The Public Gambling Act of 1867 unsurprisingly does not take into account the role of online gambling.

It leaves off-shore international operators free to offer their services to Indian players – a trend that is increasingly on the rise, as serious attempts by European based and licensed bookmakers looking to tap into the lucrative Indian are already well under way.

European Gaming Congress 2024 (Warsaw, Poland)

A question of trust

The likes of British based Betway and Bet365, as well as Swedish-founded operators LeoVegas, Unibet and ComeOn! have all expanded their portfolios to meet the needs of, and to attract Indian players. However, the big issue in reaching Indian players is the question of trust.

When speaking to leading sports betting affiliate and CEO of Leadstar Media Eskil Kvarnström he emphasised the importance of enforcing the trust factor in using major online bookmakers.

“With on-shore gambling illegal in India and with recent betting scandals in the IPL, many Indians are reluctant to gamble with online betting sites, even if it might be something they are interested in”.

“With our Indian products, particularly our Indian betting sites page on BetBlazers.com, we aim to reinforce the legitimacy of major international bookmakers, not simply just to present an overview on what is on offer”.

Specialise and localise

Many of the aforementioned betting sites are starting to meet the challenges of the Indian market head on, and are beginning to understand the basic needs of the average Indian player.

Offering payment methods that are compatible with the Indian market is an important ground principle in allowing players from India to access global operators, particularly as some Indian banks seek to block transactions related to gambling. A variety of payment options such as e-wallets to circumvent this obstacle are particularly important.

The role of affiliates

The unique position of the Indian market in this respect is something that some affiliates such as Leadstar Media have sought to take a hands on approach to tackling.

“Because India is still such a young market, we find it extremely important to provide an overview of what is on offer, but also the basics on how to access betting sites and how to actively participate.”

“If you take our Betway review for example – as one of the leading online bookmakers in the world today, their expansion into India has been quiet but extremely successful. We see it as our job to rank and review the pros and cons of betting sites, but with such a nascent market as India we also offer tutorials on how to use betting sites like Betway, as well as how to access all the features available to Indian players.

Challenges going forward

The question of internet access, especially on mobile platforms, is still an issue for online bookmakers. However exposure to wireless internet is set to increase in the coming years, a trend that has been seen in Africa in particular.

The question of accessibility, but also of education is a core principle that online bookmakers and only the most service-conscious affiliates are seeking to tackle right now. However, the fact of the matter is, European-based bookmakers such as Betway, Bet365 and Swedish operators are already taking the lion’s share of gains in the Indian market by offering tailor-made products to entice potential Indian players.

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Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.