eSports

pHorum7 launches drive for greater inclusivity in sim racing

Published

4 years ago

September 8, 2021

Reading Time: 2 minutes

A new company has been established to support global initiatives to drive inclusivity and diversity in sim racing and esports. “pHorum7” (pH7) is made up of motorsport professionals whose collective experience covers decades, and who are driven by a desire to instil positive change.

The company recognises the challenges faced by so many wanting to break into seemingly impenetrable industries, while also seeing first-hand the need to open more opportunities for young people, regardless of their background.

As the spotlight on sim racing has intensified in recent years, so too has the need to address the all-important issues of equality, diversity, accessibility, and inclusion. pHorum7 exists to contribute to motorsport’s wider efforts in this area and to offer an open, accessible platform that showcases the power of esports and sim racing to tackle societal issues.

pHorum7’s team includes agency CEO Claire Ritchie-Tomkins, sportscar racer Johnny Mowlem, motorsport professional Gary Ekerold and sports broadcaster Louise Beckett.

“We are committed to driving change and to open up esports and sim racing to the widest audience possible,” says pHorum7 co-founder Claire Ritchie-Tomkins. “We offer a neutral space, accessible to all, from which we endeavour to drive positive change to tackle negative issues.”

First Among Equals – The Floor is Yours

An important part of pHorum7’s vision will be to host tournaments that are accessible for sim racers of all backgrounds, and to offer a safe, equal platform to compete. The first tournament, First Among Equals, will take place at the end of November with the chance for the winner to drive the Williams Advanced Engineering simulator. There will also be the potential for competitors who demonstrate the right talent and attributes to experience real-world racing with a Le Mans Prototype through pHorum7’s connection to Red River Sport, which is run by Johnny Mowlem.

Ritchie-Tomkins adds: “We all have a collective responsibility to play a part in making motorsport accessible for everybody, regardless of age, gender, race or background. We have a passionate team of people in pHorum7, and we are looking forward to working with likeminded people to offer an open, accessible platform from which to showcase the power of esports and sim racing to tackle these issues.”

Partnership with D-BOX

The new company is also partnering with D-BOX, the Canadian-based leader in immersive motion technologies for sim racing, esports and other applications, and the first and only haptic system to be officially endorsed by the FIA.

D-BOX Vice-President of Marketing and Communication, Stéphane Vidal, said: “We share are same values of diversity and inclusivity, and we look forward to working with pHorum7 on the First Among Equals tournament and other exciting initiatives that will open up the world of sim racing to wider audiences”

FIA Girls on Track

pHorum7 is also pleased to be joining the latest FIA Girls on Track UK webinar, as it seeks to open opportunities for women and girls to compete equally in esports and sim racing.

Ritchie-Tomkins will be joined by members of the wider pHorum7 team for the event on Tuesday 7 September at 18:30 BST. Hosted by up-and-coming motorsport presenter Steph Wentworth, the webinar is open to everyone interested in sim racing as well as the 4,000-strong FIA Girls on Track UK community.

BETBY

BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

Published

4 days ago

October 15, 2025

George Miller

betby-continues-upward-trajectory-with-solid-q3-2025-performance-results

Reading Time: 2 minutes

BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.

Beşiktaş Esports

HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

Published

6 days ago

October 14, 2025

Niji Narayan

havit-partners-with-three-top-international-esports-teams-to-expand-global-presence

Reading Time: < 1 minute

HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.

HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.

In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.

Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.

Brand Vision: Build a Global Esports Network

This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.

“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.

The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.

2XKO

DATA.BET the First to Launch 2XKO Offering

Published

1 week ago

October 10, 2025

George Miller

data.bet-the-first-to-launch-2xko-offering

Reading Time: < 1 minute

Introducing Riot Games’ newest title to the esports landscape

DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.

2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.

At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.

What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.

DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.

Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”

The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.