Canada
An Industry First, William Hill Sportsbook Officially Opens at Capital One Arena in Washington, D.C.
Marking a major milestone in American sports history, the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena officially opened today, becoming the first ever sports betting venue to open within a U.S. professional sports facility.
William Hill, a part of Caesars Entertainment, and Monumental Sports & Entertainment announced a groundbreaking partnership deal in October 2019 to open the first-of-its-kind, marquee destination for local, regional and global visitors. With the addition of Michelin-starred Chef and Maryland native Nicholas Stefanelli, the talents of three leading purveyors in the hospitality and entertainment industries will offer guests a truly unique and extraordinary experience.
“Monumental Sports & Entertainment is proud to have worked with William Hill and Caesars Entertainment, a proven leader and innovator in sports betting, to provide the preeminent fan experience and serve as exemplars to the industry as first-in-class and best-in-class,” said Monumental Sports & Entertainment Founder & CEO Ted Leonsis. “Providing a data-driven, technologically-advanced environment in a beautiful, approachable space with fine dining options provided by Chef Stefanelli will further enhance the indelible memories we create nightly at Capital One Arena, and draw even more visitors to our historic downtown D.C. neighborhood.”
The two-story, 18,000 square-foot venue features 17 betting windows and 12 self-service betting kiosks, as well as Verizon 5G Wi-Fi capability so fans can place wagers on mobile devices through the William Hill app from the comfort of their seats as they enjoy a meal or beverage. Visitors will enjoy a premium game-day experience whether they’re attending a Capitals or Wizards game or watching out-of-town games in the sportsbook, thanks to an inspired sports-bar menu crafted by Stefanelli.
More than 100 television screens adorn the Sportsbook, including four positioned on all sides of a jumbotron that hangs from the ceiling in the center of the venue that is a replica of the one inside Capital One Arena at center ice/center court. A custom, 1,500 square-foot LED screen wraps the entire facility and offers visitors the best viewing experience for enjoying multiple games across various sports simultaneously.
There is also a broadcast studio that will be used to host live television and radio shows, as well as two VIP areas and a private dining and entertainment space. Design elements pay homage to the history of sports and local professional teams, including baseball stitching incorporated into the staircase railing, vintage lockers featured in the main bar, local sports memorabilia throughout the space and sketches of local arenas printed on the ceiling.
The sportsbook and restaurant will be open daily, year-round, and are accessible to the public from F Street while offering direct access to and from Capital One Arena during select ticketed events, which currently number 230 events a year and welcomes 3 million visitors.
“With more than 100 televisions, nearly 20 betting windows and a dozen kiosks in the space as well as access to the William Hill mobile app, our guests will enjoy a great gameday watching the Capitals or Wizards at home or wagering on their favorite teams during any game,” said Tom Reeg, CEO of Caesars Entertainment, parent company of William Hill. “Adding Chef Nicholas to our roster has elevated our partnership with Monumental Sports & Entertainment to an elite level, providing the ultimate sportsbook experience for fans throughout the region.”
The premier full-service food and beverage offerings created by Stefanelli complement the premium sports betting facilities that are synonymous with the William Hill experience. With its location within the spirited and energetic atmosphere of Capital One Arena, the William Hill Sportsbook and Restaurant Concept offers a revolutionary and fundamental fan experience for sports fans in Washington, D.C.
Stefanelli is known for his traditionally inspired Italian dishes mixed with equal parts finesse, flavor and whimsy style at his flagship Michelin-starred restaurant Masseria, as well as Officina at the Wharf and Georgetown.
“Having the opportunity to partner with industry leaders William Hill and Monumental Sports & Entertainment to present this Sportsbook and Restaurant Concept in D.C. is very exciting,” said Stefanelli. “Bringing my brand of hospitality to sports and gaming is a winning combination for me.”
Paying homage to cuisine influenced by both his Maryland roots and traditional sports-bar fare, the menu features appetizers, soups, salads, a raw bar, sandwiches, entrees, side dishes and desserts available daily. A few featured items for sports and food fans alike include Double Dipped Chicken Wings, Potato Skin ‘Nachos,’ Classic Meatballs, Roast Pork Sandwich, DC Half Smoke, Eastern Shore Rockfish Imperial and Chicken Parmesan.
The William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena is the first-of-its-kind and is operated by Caesars Entertainment. Caesars Entertainment recently completed its acquisition of William Hill, PLC and currently offers sports betting options in 18 U.S. states and territories, including over 170 retail sportsbooks.
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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