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Digital & Entrepreneurship in Sports: Former sport’s pro taking Sport Integrity and Management lessons for a new career in the digital economy

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The training program launched by SKS365 through its brand dedicated to CSR, Training Program, and LVenture Group, a listed VC operator among the main startup accelerators at European level, gets to the heart. The goal is to transform the former professional sportsmen who are taking part at the Digital & Entrepreneurship in Sports course, into digital business managers.

After the first two workshops organized by the LVenture Group’s Open Innovation division, dedicated to personal branding and the entrepreneurial ecosystem, the third appointment, which is going to take place on Monday the 19th April, is entirely dedicated to Corporate Social Responsibility and Sport Integrity. The experts of the SKS365 team, one of the leading players in the Italian betting and gaming market, will lecture on these matters, with the valuable contribution of ex football player and example of sporting integrity Simone Farina as special speaker.

The 30 former professionals participating in the course comes from different disciplines (volleyball, swimming, athletics, football, tennis, rowing and rugby) including sportsmen of the likes of Stephen Makinwa, 120 appearances and 16 goals in Serie A with Lazio, Chievo Verona, Reggina, Palermo, Genoa and Atalanta; Giovanbattista Venditti, 44 caps and 8 tries with the Italian Rugby team; former baseball and modern pentathlon Olympians Roberto Cabalisti and Stefano Pecci.

The main theme and purpose of the workshop is to provide an overview about the “behind the scenes of the sport system”, to understand the main risks that lie behind a business project in the sports world. Illicit phenomena such as match-fixing are concrete and serious dangers that anyone who wants to start a business in this market must be able to recognize, using the tools that regulate the sector.

We wanted to set up this workshop to offer valuable information for those who are planning their professional future within the sports industry”, explains Brian Dean, Chief People Officer of SKS365. “As part of the gaming and sports betting sector, we are focused on providing a safe and compliant form of entertainment for our customers. We are fully committed to protecting our customers and upholding these values, and, as a consequence, we provide support in defending the regularity of competition. We see training and education of staff as well as customers as fundamental, as knowledge and information are the most effective weapons to tackle similar dynamics. Each sport has its rules, but awareness and responsibility are common to all disciplines. We will use our corporate social responsibility initiatives to build awareness around integrity in support and to tackling undying legacy issues associated with our industry.”

For example, the match fixing, which occurs when a match is played to a completely or partially pre-determined result, is an integral part of a circle of illegal business, that is worth 120 million euros globally [Europol data, 2020]. Antonio Papa, Director of Business Analysis of SKS365 will explain the dynamics and methods to preserve the integrity of the whole system. The seminar will go on with the speech of Farina, who in 2011 reported an attempt of match fixing and whose testimony kicked off the second part of the “Last Bet” operation on clandestine bets and settled matches. Farina will talk about his personal path and the goals he has achieved internationally after his sporting career ended.

Training contributes to the progress, and the growth for the new generationsFarina added – Attending this workshop on defending the values of sport, represents for me an important opportunity for development. I am happy to bring my contribution to the understanding of match-fixing, one of the main dangers for the sport integrity. I firmly believe that in-depth knowledge and sharing of information, experiences and thoughts are the best tools in defence of the sports world, which must transmit healthy and positive values.

Regarding the CSR and entrepreneurial management topics, there will be also a session about HR and resource management. Alessia Casonato, Group HR Operations Director of SKS365 will analyse the life cycle of a typical employee within a company.

Thanks to LVenture Group expertise in the digital field and SKS365‘s deep understanding of the sports world, Digital & Entrepreneurship in Sports responds to the need of many ex professional athletes to have a second opportunity, once their sport career ends. Most of them, in fact, find it difficult to reintroduce themselves into the labour market, without the appropriate skills or knowledge. The training program will end in June with the presentation of the best projects created by the participants during the course, which will be ready to be launched on their respective markets.

More information is available at: https://www.digitalinsportstraining.com/.

 

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Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Allwyn

Allwyn sets UK launch date for Powerball game on 21 July, pending approval

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National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app.

Allwyn said the UK-specific version will offer jackpots starting at £12M and will be linked to the US Powerball game through a partnership with the Multi-State Lottery Association (MUSL). The company said UK jackpot winners will be paid over 30 years, and that UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, with draws held three times a week.

Allwyn said the first UK draw is scheduled for 23 July, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draws taking place around 4am the next morning on Tuesday, Thursday and Sunday from a Powerball studio in Florida. It added that the UK game includes an additional “Match 2 main numbers” prize tier exclusive to UK players, paying a fixed £8, while the “Match 5 main numbers” tier pays a fixed £1M.

Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.

“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”

Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”

Allwyn said the game is expected to raise around £1BN for UK Good Causes over its first five years, with funding generated from UK ticket sales going to UK beneficiaries and projects. It also referenced recent changes to the National Lottery’s Lotto game and said the revised format has produced 27 millionaires since the first draw under the new format on 10 June.

The post Allwyn sets UK launch date for Powerball game on 21 July, pending approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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