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Digital & Entrepreneurship in Sports: Former sport’s pro taking Sport Integrity and Management lessons for a new career in the digital economy
The training program launched by SKS365 through its brand dedicated to CSR, Training Program, and LVenture Group, a listed VC operator among the main startup accelerators at European level, gets to the heart. The goal is to transform the former professional sportsmen who are taking part at the Digital & Entrepreneurship in Sports course, into digital business managers.
After the first two workshops organized by the LVenture Group’s Open Innovation division, dedicated to personal branding and the entrepreneurial ecosystem, the third appointment, which is going to take place on Monday the 19th April, is entirely dedicated to Corporate Social Responsibility and Sport Integrity. The experts of the SKS365 team, one of the leading players in the Italian betting and gaming market, will lecture on these matters, with the valuable contribution of ex football player and example of sporting integrity Simone Farina as special speaker.
The 30 former professionals participating in the course comes from different disciplines (volleyball, swimming, athletics, football, tennis, rowing and rugby) including sportsmen of the likes of Stephen Makinwa, 120 appearances and 16 goals in Serie A with Lazio, Chievo Verona, Reggina, Palermo, Genoa and Atalanta; Giovanbattista Venditti, 44 caps and 8 tries with the Italian Rugby team; former baseball and modern pentathlon Olympians Roberto Cabalisti and Stefano Pecci.
The main theme and purpose of the workshop is to provide an overview about the “behind the scenes of the sport system”, to understand the main risks that lie behind a business project in the sports world. Illicit phenomena such as match-fixing are concrete and serious dangers that anyone who wants to start a business in this market must be able to recognize, using the tools that regulate the sector.
“We wanted to set up this workshop to offer valuable information for those who are planning their professional future within the sports industry”, explains Brian Dean, Chief People Officer of SKS365. “As part of the gaming and sports betting sector, we are focused on providing a safe and compliant form of entertainment for our customers. We are fully committed to protecting our customers and upholding these values, and, as a consequence, we provide support in defending the regularity of competition. We see training and education of staff as well as customers as fundamental, as knowledge and information are the most effective weapons to tackle similar dynamics. Each sport has its rules, but awareness and responsibility are common to all disciplines. We will use our corporate social responsibility initiatives to build awareness around integrity in support and to tackling undying legacy issues associated with our industry.”
For example, the match fixing, which occurs when a match is played to a completely or partially pre-determined result, is an integral part of a circle of illegal business, that is worth 120 million euros globally [Europol data, 2020]. Antonio Papa, Director of Business Analysis of SKS365 will explain the dynamics and methods to preserve the integrity of the whole system. The seminar will go on with the speech of Farina, who in 2011 reported an attempt of match fixing and whose testimony kicked off the second part of the “Last Bet” operation on clandestine bets and settled matches. Farina will talk about his personal path and the goals he has achieved internationally after his sporting career ended.
“Training contributes to the progress, and the growth for the new generations – Farina added – Attending this workshop on defending the values of sport, represents for me an important opportunity for development. I am happy to bring my contribution to the understanding of match-fixing, one of the main dangers for the sport integrity. I firmly believe that in-depth knowledge and sharing of information, experiences and thoughts are the best tools in defence of the sports world, which must transmit healthy and positive values.”
Regarding the CSR and entrepreneurial management topics, there will be also a session about HR and resource management. Alessia Casonato, Group HR Operations Director of SKS365 will analyse the life cycle of a typical employee within a company.
Thanks to LVenture Group expertise in the digital field and SKS365‘s deep understanding of the sports world, Digital & Entrepreneurship in Sports responds to the need of many ex professional athletes to have a second opportunity, once their sport career ends. Most of them, in fact, find it difficult to reintroduce themselves into the labour market, without the appropriate skills or knowledge. The training program will end in June with the presentation of the best projects created by the participants during the course, which will be ready to be launched on their respective markets.
More information is available at: https://www.digitalinsportstraining.com/.
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Big Daddy Gaming® has entered a content distribution partnership with St8, a fast-growing casino aggregator with a strong footprint across regulated European markets and a recent expansion into Canada.
Under the agreement, Big Daddy Gaming’s early portfolio will be integrated into St8’s single-API platform, providing operators with seamless access to the studio’s distinctive Reel Fun. Real Value. content offering.
This partnership is part of Big Daddy Gaming’s ongoing commercial momentum, supporting the newly launched studio’s expansion into key regulated European markets.
As part of the rollout, St8 will onboard an initial selection of Big Daddy Gaming’s early titles, including Going Ape, Legacy of Desperados, and Redneck Dynamite, all featuring high-impact mechanics designed to maximize operator value.
Leveraging St8’s established presence in multiple regulated markets and reputation for fast, stable integrations, the partnership offers Big Daddy Gaming® a scalable distribution channel to accelerate its European growth strategy.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with St8 is a big step forward for us at this early stage. Their compliance credentials and strong operator network make them an ideal aggregator to help deliver our content to the right markets quickly and reliably. We are delighted to be working together and look forward to seeing our first titles go live through St8’s platform.”
Vladimir Negine, CEO at St8, added: “Big Daddy Gaming® is one of the standout new studios to launch this year, and their early portfolio shows real promise. Their creative DNA and focus on delivering genuinely entertaining content make them a valuable addition to our offering. We’re excited to introduce their first wave of titles to our operator partners and expect a strong reception from players.”
The post Big Daddy Gaming® goes live with casino games aggregator St8 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.
ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.
With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.
Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.
“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk
Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”
The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market. EstrelaBet has established a strong presence in Brazil by embracing innovation and collaborating with international technology partners, making it an ideal launch partner for ThrillTech’s market entry.
This partnership marks ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be integrated into EstrelaBet’s platform as ThrillTech continues to grow its presence across Latin America’s regulated iGaming markets.
The EstrelaBet collaboration builds on a year of robust momentum for ThrillTech, following recent operator launches including a deal with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, achieved ISO 27001 certification, and strengthened its senior leadership team in preparation for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets worldwide.
Ben Bradtke, Co-Founder of ThrillTech, said: “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet, added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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