Betsson Group has inaugurated its second office in Latin America, located in Buenos Aires, Argentina. This expansion strengthens Betsson’s commitment to the Argentine market, reinforcing its focus on local expertise and sustainable growth.

Argentina has emerged as one of Betsson’s fastest-growing gaming markets, supported by technological advancements, innovation, and key strategic partnerships. The company actively engages with the country’s vibrant sports culture, sponsoring top-tier football clubs, including Boca Juniors and Racing Club. These partnerships, along with the new office, underscore Betsson’s long-term investment in building a strong local presence.

“In opening this new office, we reaffirm our commitment to Argentina and the broader Latin American region. Argentina is a key market for us and this expansion reflects our dedication to sustainable growth, driven by the talent and expertise of our employees. We are confident that their skills and passion will help us continue providing responsible entertainment while strengthening our position in the region,” said Jesper Svensson, CEO of Betsson Group.

Betsson Group currently holds licenses in five Latin American markets: Argentina, Brazil, Colombia, Mexico, and Peru. The company’s strong growth in Argentina has contributed to Latin America accounting for 26% of Betsson’s total revenue in Q4 2024, highlighting the region’s importance in Betsson’s global strategy.

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The Argentine market continues to grow rapidly, driven by increased digital adoption and innovation in online gaming. Betsson’s localised approach, combined with technological advancements and strategic partnerships, has positioned it as a leading player in the country.

Since 2008, Betsson has been expanding in Latin America. In June 2024, a subsidiary of Betsson AB secured its first local licenses in Peru, strengthening its position in the newly regulated market. More recently, in February 2025, Betsson obtained a Brazilian license, reinforcing its long-term commitment to Latin America’s largest gaming markets.

Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.

The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:

• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.

• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.

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• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.

Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.

Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.

SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.

Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.

“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”

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