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Ultimate Battle, India’s first-ever one-stop esports Online Platform; set to revolutionize Indian Esports market

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A 360-degree platform with Esports Titles Tournaments, Gaming News & an E-commerce Portal for gamers

Ultimate Battle is India’s first-ever one-stop online Esports platform for all gaming needs, an ecosystem for players to connect, interact and compete with each other in their favorite Esports title games for competition and rewards. The platform provides a focused designed and playing facility with unparalleled competitive gaming experiences for gamers, the esports community, and millions of esports fans around the world via esports tournaments and industry-related informative content production- in short, Ultimate Battle boasts to be a gamer’s paradise.

The platform also caters to the Esports community with an E-commerce Portal, virtual supermart for all gaming enthusiasts, a unique concept, and a first for the esports sector in India. This helps in provisioning a 360-degree platform to gaming enthusiasts for news on the latest esports trends, consume high-quality gaming content as well an environment to compete, and bud new talents for the Esports competitive scene.

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“Gaming was mostly recreational all this while but with the absence of Live Sports, people who had a competitive bent of mind got hooked to online esports and the sudden surge is there for everyone to witness. I truly believe this is an opportune moment for homegrown brands like us, who are in the business of Esports and have created a unique value proposition for the gamers. This is a very exciting time for Ultimate Battle; we are a new age Esports online platform with a plug and play option which is innovative, informative and also provides E-commerce facilities for various gaming needs—all embedded into one single platform,” said Tarun Gupta, a gamer and Founder of Ultimate Battle.

India in the past couple of years has emerged as the hotbed for mobile esports. The growth of online esports gaming has seen an exponential rise due to the penetration of smartphones resulting in a mammoth of 365 million Indian gamers across mobile, PC, and console which is projected to reach 440 million by 2022 according to industry estimates.

The foundation and flavor of Ultimate Battle points towards this esports boom with some of the key gamer-friendly product features being;

  • Game Play – Engage with fellow games and play tournaments/Challenges
  • Socialize – Connect with gamers, make friends & chat with the community
  • E-commerce – a one-stop-shop offering jaw-dropping deals & best pricing on top brands of Gaming Hardware, Consoles & Gaming Accessories
  • Content – Consume great content gameplay news & media

The platform currently has popular esports titles like Call of Duty, Garena Free Fire, Valorant, FIFA20, CS: GO, DOTA2, Fortnite including Chess, which has topped gamer’s preferences during the pandemic. Currently, the platform has a strong player base across games and has hosted close to 30000 matches since its inception in 2017.

“To bring Esports into the mainstream and engage millions of gamers and fans together, we have multiple popular esports titles on our platform. In the year 2019, India alone amounted to 13% of the total game downloads worldwide with mobile games in the forefront. We are consistently working to develop Esports in India. Since our inception we as a tech brand specializing in esports aim to provide thousands of gamers with a unique online experience to participate in multi-player mobile, console, and PC video game competitive tournaments and win prize money,” added Gupta who is also an expert in product design and technology development.

This platform also serves as a go-to platform to kickstart one’s career in the competitive circuit. All the esports athletes will get essential exposure and a platform where they can enhance their tactical skills, strategies & coordination.

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

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This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

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The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador

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International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.

As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.

Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.

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“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.

With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.

The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.

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