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Twin partners with Enteractive to implement 360 degree CRM

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Personalised CRM will complement existing digital approach with Fast Track 

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany.  The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM.  We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.  Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

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LEON Esports announces partnership with GamerLegion’s CS2 team

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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like  CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:


LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

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Compliance Updates

SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK

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Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.

The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.

Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.

Advantages for UK Operators

SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.

In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.

“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”

Market Outlook

The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.

The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.

Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.

In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.

The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.

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Dominic Le Garsmeur Chief Product Officer at Fincore

How to get your product roadmap moving

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Dominic Le Garsmeur, Chief Product Officer at Fincore, says product roadmaps often stall, but they don’t need to. Not if operators and suppliers design for adaptability and build on the right foundations.

Why do product roadmaps usually stall?

Product roadmaps are full of ambition – and rightly so. They capture bold ideas and big strategic bets; they’re the blueprint for the future of the business. But even the best plans can stall before they deliver real impact.

There are plenty of reasons. From shifting regulations to legacy tech, overloaded teams, or unclear ownership. The most damaging is outdated technology. Technical debt eats up development capacity, forcing teams to spend their time firefighting stability instead of building the next feature.

Fragmented ownership is another killer. When product, tech, compliance and ops aren’t aligned, there’s no shared direction.  Work keeps moving, but what ships isn’t aligned to real needs—busy output rather than product that drives results.

What impact does regulation have on product roadmaps?

Regulation can force teams to switch focus, diverting resources from innovation to compliance. When every sprint turns into a regulatory emergency, progress halts.

That said, regulation doesn’t have to kill innovation. If an organisation designs for adaptability — with modular systems and clean architecture — it can absorb regulatory change without derailing strategic goals.

If a product roadmap stalls, what should operators and suppliers do?

Don’t wait for the perfect moment. Create forward motion now. At Fincore, we see four core tactics that make the difference:

1. Start with outcomes. Work backwards from the results you need, then design the tech strategy and architecture to deliver them.
2. Modernise surgically. Target the real bottlenecks — technical or procedural — and fix what unlocks the most progress first. Our modular IP components can be integrated quickly to deliver visible gains.
3. Automate with intent. Introduce automation where it frees up people and accelerates throughput.
4. Partner for momentum. Choose a partner that embeds with your teams. Not as a consultant, but as part of your delivery engine. That’s how we operate at Fincore: hands-on, aligned, and built to move things forward without disruption.

How can organisations prevent their product roadmaps from stalling in the first place?

Prevention starts with intent. Build your roadmap around adaptability, not just speed.

That means aligning tech strategy with business goals and reviewing that alignment often. Design systems for interoperability and flexibility, not minimum viable survival. Prioritise foundations such as clean data, seamless integrations and real-time monitoring. Deliver in tight loops to stay responsive and realistic.

When you do that, momentum accelerates. Teams move faster, releases land cleaner, and regulatory shifts stop being roadblocks. They just get handled.

What are the benefits of a product roadmap firing on all cylinders?

Momentum changes everything.

New features, channels and jurisdictions go live faster, without the drag of platform instability. Teams feel energised, focused, and proud of what they’re shipping. Regulatory changes stop being crises. Innovation becomes continuous.

And with that rhythm comes confidence across departments, across leadership, across the entire organisation. Everyone can see and feel progress.

How does Fincore help operators achieve this?

We don’t just unstick roadmaps. We build systems that keep them moving.

That starts with stabilising architecture and clearing technical debt. Then we go deeper: modernising code, streamlining processes, and aligning culture around delivery. Our modular software toolkit accelerates progress without risk. Clean integrations, real-time data, and automation that scales.

We embed alongside internal teams, taking ownership of outcomes and shipping value fast. The result? Sustainable momentum.

Unlocking a roadmap isn’t just about fixing delivery. It’s about reigniting progress and keeping it burning. Clean builds. Confident teams. Continuous flow. That’s progress done right.

The post How to get your product roadmap moving appeared first on European Gaming Industry News.

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