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Parimatch to announce partnership with football champions Juventus

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Parimatch, the global technology and betting company, announce today a new partnership with iconic international football team Juventus.

Partnering with Juventus, one of the world’s biggest clubs, represents a major milestone for Parimatch, enabling the brand to grow its international profile even further by reaching millions of fans across the world. Parimatch and Juventus will collaborate closely through this deal, as two brands dedicated to creating unparalleled entertainment experiences that resonate and inspire.

Parimatch and Juventus will host a virtual press conference at the beginning of October, where both parties will speak more about this new partnership. Press conference attendees will hear details of the exciting news from Parimatch CEO Sergey Portnov and Juventus Chief Revenue Officer Giorgio Ricci, who will be joined by a very special guest. The confirmed date, time and details of the conference will be announced in due course.

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Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.”

Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match.

We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”

Parimatch forges partnerships which reflect its fighting spirit, to excite customers, both old and new. In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Embodying the brand’s boldness, Parimatch’s brand ambassador family includes global sporting legends Conor McGregor and Mike Tyson. Through all its partnerships, Parimatch creates high quality content which exhilarates audiences and enhances customer experience.

 

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Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025

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Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.

Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.

These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.

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This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.

“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”

To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.

The post Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025 appeared first on European Gaming Industry News.

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Push Gaming sinks its teeth into mystery in Fang City

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B2B gaming supplier Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features.

Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.

Developed with a clear focus on enhancing player engagement, Fang City combines suspense-driven features with a bold aesthetic to deliver a memorable gaming experience. The game reintroduces some of Push Gaming’s most popular mechanics in fresh and innovative ways, ensuring both familiarity and a new perspective.

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A standout element is the revitalised Reveal Feature, previously seen in titles such as Big Bamboo and Razor Returns. In Fang City, this mechanic returns with added depth, enabling players to uncover collectors, converters, multipliers, and the high-stakes max win coin, a symbol that awards the top prize instantly when triggered.

The free spins feature adds an extra dimension, incorporating a persistent multiplier that builds throughout the round. This structure has been designed to foster anticipation and provide a strong sense of progression, aligning with Push Gaming’s commitment to creating immersive, volatile gameplay that holds player attention.

Fang City reflects Push Gaming’s continued commitment to delivering innovative, player-first design. By blending proven features with fresh presentation, it caters to evolving player preferences while offering operators a compelling new addition to their portfolios.

Mike Engan, Game Producer at Push Gaming, said: “With Fang City, we wanted to create something that felt recognisable but still full of surprises. The reveal feature has always been one of our most exciting mechanics, and giving it a new edge, especially with the max win coin, takes the thrill to the next level.”

“This is a game built around excitement and anticipation, from the pay anywhere layout to the growing multiplier in free spins. It’s dark, it’s stylish, and it packs plenty of bite.”

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EGT Digital with a license to operate in Belgium

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EGT Digital is already an authorized iGaming provider for Belgium. The company has recently received its license from the Belgian Gaming Commission, thanks to which its core products – the X-Nave platform, the Gaming Aggregator, and its in-house slot and dice games, are now available on the local market.

“The Belgian gaming community can enjoy our full range of premium products, which have proven to be the preferred choice in numerous jurisdictions around the world,” said Marieta Peleva, Sales Manager for Belgium, Poland, and the Czech Republic at EGT. “In addition to our established portfolio, we have also recently developed a dedicated line of dice games tailored specifically for the Belgian Class B+ market, which reflects our devotion to providing localized, compliant, and engaging gaming solutions. Whether operators are looking for a complete solution for their business or want to enrich their betting sites with attractive and diverse content, they can always count on us.”

EGT Digital’s iGaming platform, X-Nave, provides operators with everything they need to achieve success in the online gaming sector. Its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway, can function as part of the turnkey solution or as standalone modules, as they are able to integrate with third-party solutions.

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With a rich portfolio of 24,000 games from over 300 popular providers and numerous player engagement features, the Gaming Aggregator enables operators to create personalized offerings that perfectly fit their customers’ tastes.

EGT Digital’s vast range of casino solutions, covering over 160 in-house developed slot titles and several top-performing jackpots, are widely preferred by different types of players because of their great thematic diversity and numerous attractive bonuses.

Tsvetomira Drumeva, Head of Sales at the company, concluded: “EGT Digital’s license for Belgium is a substantial accomplishment, which not only solidifies our position as a leading iGaming provider but also reaffirms our commitment to contributing to the development of the global gaming environment.”

The post EGT Digital with a license to operate in Belgium appeared first on European Gaming Industry News.

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