Gambling in the USA

MGM Resorts International And GVC Holdings Commit To Second Round Of Investment In US Sports Betting And Online Gaming Platform BetMGM

Published

6 years ago

July 10, 2020

Reading Time: 5 minutes

ROAR Digital, LLC – the US sports betting and online gaming company operating as BetMGM and owned jointly by MGM Resorts International and GVC Holdings – announced that its shareholders have committed to a second round of investment, bringing the total to $450 million. This increase follows MGM Resorts’ and GVC’s total initial commitment of $200 million and underpins their commitment to BetMGM becoming a leading player in the rapidly growing US sports betting and iGaming markets. These two rounds of investment provide the Company with over $370 million of investable capital at present.

Since its launch in 2018, the Company has made significant progress and is on track to operate in 11 states by the end of 2020. In addition to the financial strength of both its shareholders, the Company benefits from MGM Resorts’ leading brand, iconic physical properties, and loyal customer base, along with GVC’s proprietary, globally-proven technology.

“We launched this business to combine the best of MGM Resorts and GVC, and establish BetMGM as a leading brand in the US sports betting and iGaming markets,” said Adam Greenblatt, CEO of ROAR Digital, LLC. “With broad market access secured, our long-term technology foundations now firmly established, and a high performing team in place, this further unequivocal support from our two shareholders will ensure we can achieve leading market positions in this exciting industry that is growing even faster than our initial expectations.”

Greenblatt concluded, “BetMGM is on track to generate over $130 million of net revenues this year predominantly from iGaming in New Jersey given the impact of COVID-19. With the return of sports and our growing operations across the US, we anticipate rapid growth in the coming year.”

The Company’s success will be built on its four core strategic tenets, each of which provide distinct competitive advantages:

1. Market access:

The Company has already secured market access to 19 states¹ which together reach approximately 50% of the US population. It has active operations in seven states with four more expected to launch by year end 2020.

With a best-in-class web, mobile, and desktop sportsbook platform as well as supporting MGM Resorts’ brick and mortar sportsbook destinations, BetMGM’s exclusive betting engine allows sports fans to place bets quickly, safely and easily in every channel. This superior experience, together with the Company’s demonstrated strength in player onboarding and management as well as GVC’s global sportsbook expertise, places BetMGM in a very strong position to achieve a leading share in the US sports betting market, estimated to achieve revenues of approximately $8.5 billion² by 2025.

In iGaming, the Company has already achieved a leading market position in New Jersey with approximately 18% market share³ and gross gaming revenue growth of 210% in the second quarter of 2020 compared to the prior year quarter. The US iGaming market is estimated to achieve revenues of approximately $6.9 billion² by 2025, and the Company believes that it can replicate this leading market position in other jurisdictions, as additional states legalize iGaming in the future.

2. Customer reach:

The Company is uniquely positioned to access a wide range of customers through its partners, affiliates and its omni-channel approach.

MGM Resorts has an established portfolio of market-leading properties across the US, giving BetMGM access to market to millions of engaged and brand loyal customers. M life Rewards, MGM Resorts’ loyalty program, has over 34 million members, of which approximately 18% are located in states planned to be live on the BetMGM platform by the end of 2020.

The Company is integrating M life Rewards in support of an omni-channel strategy such that BetMGM customers will become M life Members to earn and enjoy Tier status, recognition and rewards based on their sports and iGaming wagers. Likewise, existing M life Rewards members will now have a new way to earn Tier Credits and status based on sports and iGaming wagers placed with BetMGM. This integration is expected to drive new customer acquisition, omni-channel activity, as well as ongoing customer loyalty and engagement for BetMGM.

In addition, the Company has exclusive partnerships with Yahoo Sports and Buffalo Wild Wings. Upon the imminent return of sports, the Company is looking forward to launching BetMGM to Yahoo’s 64 million monthly active users, including one of the largest fantasy sports player bases in the US.

3. Product and technology:

BetMGM has exclusive access to GVC’s proven, highly flexible, and highly scalable in-house technology platform, which gives it world-class infrastructure, tools and content in both iGaming and sports betting.

Access to proprietary and vertically integrated technology is a key strategic advantage in delivering a leading sports and gaming proposition to customers. Core benefits include speed of development, reducing time to market on innovative new features, platform stability and flexibility, and ease of use. The technology platform has been fully optimized ahead of the return of US sports, with the Company enjoying support from a team of over 2,000 IT specialists, including a dedicated team servicing the BetMGM product.

The Company also benefits from the maturity and rich features of GVC’s sports product, including an immersive in-play betting experience across an exhaustive range of sports as well as a range of industry leading bet management features such as Bet Rewards, Odds Boosts, Build-A-Bet, Edit-My-Bet and Auto Cash Out features. Combined with state-of-the-art engagement capabilities, best-in-class frictionless customer experience, as well as powerful omni-channel journeys and cross sell capabilities this gives BetMGM significant technological and experiential advantages. Internally developed, exclusive iGaming content has been key to BetMGM’s success in New Jersey. The current strength of product and technology, combined with the pace of improvement and innovation, strongly supports the Company’s leadership ambitions.

4. People:

In addition to being able to draw on the outstanding talent within both MGM Resorts and GVC, the Company has built an industry-leading team across a range of functions, including marketing, technology, product development, and customer engagement and retention.

The team has been hand-picked and combines deep industry experience from around the globe with US specialists in areas where local expertise is vital such as VIP, product UI/UX and customer research.

The US-based trading leadership team has a track-record of building trading operations and winning market share from incumbent players in the sports betting market. The approach and techniques further support the Company’s growth agenda.

“Sports betting and iGaming are fundamental to what MGM Resorts does best,” said Bill Hornbuckle, Acting CEO & President of MGM Resorts. “Our investment in ROAR is a demonstration of our continued excitement about the unique benefit of offering unforgettable, premier entertainment experiences to millions of our loyal guests directly through BetMGM. We believe this competitive advantage places BetMGM at the forefront of the most dynamic growth opportunity in all of US gaming and will ultimately deliver meaningful long-term value for our shareholders.”

“These are exciting times for BetMGM, as it continues to expand its iGaming business while also offering customers an outstanding sports betting experience as live sports returns to the US,” said Kenny Alexander, CEO of GVC. “We see enormous potential for the US market and are delighted to have such a strong foothold in it through our partnership with MGM Resorts. Our stake in BetMGM is, by some distance, the most important and exciting investment that GVC has ever made. We are absolutely committed to ensuring that the Company has the funding and technical resources needed to achieve long-term market leadership, whilst delivering significant value for shareholders.”

SOURCE MGM Resorts International

Fanatics Casino

RLX Gaming expands US reach through Fanatics Casino launch

Published

1 day ago

March 12, 2026

Wladimir P.

rlx-gaming-expands-us-reach-through-fanatics-casino-launch

RLX Gaming, the innovative iGaming aggregator and content supplier, has officially launched its full portfolio with Fanatics Casino in the United States.

Players in New Jersey and Pennsylvania can now access RLX Gaming’s extensive library of in-house and third-party titles, following a soft launch in Pennsylvania. Leading slot hits like Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby are now live, alongside a broad selection of releases from some of the most creative studios in the industry.

Fanatics Casino, available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS and Android, offers a wide variety of classic and modern casino experiences, including slots, blackjack, roulette, progressive jackpots, and video poker. Each game is designed to deliver authentic casino action, ensuring endless entertainment for players.

This partnership marks a significant step in RLX Gaming’s mission to deliver dynamic, globally-ready content that drives innovation and engagement in the online casino space.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said:

“Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America. Fanatics Casino’s commitment to delivering top-tier entertainment aligns perfectly with our mission, and we’re thrilled to bring our engaging slot experiences to players in New Jersey and Pennsylvania.”

Kieron Shaw from Fanatics Casino added:

“We are delighted to integrate RLX Gaming’s captivating portfolio into our platform. This partnership reinforces our dedication to offering a premier online casino experience, giving players access to high-quality titles with proven appeal across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino

Published

1 day ago

March 12, 2026

Wladimir P.

wwe-and-white-hat-studios-deliver-wrestlemania:-road-to-gold-exclusively-to-fanatics-casino

WWE®, part of TKO Group Holdings (NYSE: TKO), and White Hat Studios have announced the launch of the official WWE-branded slot, WrestleMania®: Road to Gold, exclusively on Fanatics Casino starting today.

Available in the United States, this real-money online casino game features 20 WWE superstars, including fan favorites Cody Rhodes and Rhea Ripley, just ahead of WrestleMania® 42, returning to Las Vegas on April 18–19, 2026.

The game’s Unlock Trail mechanic takes players through WWE Premium Live Events, with progressive bonus features inspired by SummerSlam®, Survivor Series®, Royal Rumble®, Elimination Chamber®, and Money in the Bank®. Each milestone builds excitement and win potential, culminating in the ultimate WrestleMania® showdown. The ringside experience is enhanced by the unmistakable voice of Michael Cole, adding authenticity and immersion to every spin.

Armen Tatarevic, VP of Gaming at White Hat Studios, said:

“WWE is an iconic brand steeped in entertainment history, and the aim was to collaborate closely to channel that legacy into WrestleMania®: Road to Gold. From superstar athletes to headline events, there are numerous touchpoints that fans will enjoy, and this is a major IP launch for White Hat Studios as we continue to deliver a main event experience to casino players in the United States.”

Conor Grant, President, Casino at Fanatics Betting and Gaming, added:

“WWE is a worldwide entertainment phenomenon, and the energy of the brand has been captured perfectly in WrestleMania®: Road to Gold. This new WWE-branded experience on Fanatics Casino reflects our strategy to leverage the power of Fanatics IP assets to offer customers a premium, differentiated experience.”

Fanatics Casino, the fastest-growing online casino in the U.S., is available on iOS, Android, and web in Michigan, New Jersey, Pennsylvania, and West Virginia. WrestleMania®: Road to Gold joins Fanatics’ lineup of licensed WWE titles, including WWE® Blackjack, Raw® Multiplier

The post WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Carousel Bar Las Vegas

Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar

Published

3 days ago

March 10, 2026

Wladimir P.

celebrate-st.-patrick’s-day-at-the-plaza-hotel-&-casino’s-carousel-bar

The festive spirit of St. Patrick’s Day returns to downtown Las Vegas as the Plaza Hotel & Casino prepares to host its annual celebration at the dazzling Carousel Bar. Set beneath the venue’s iconic illuminated dome, the popular holiday gathering promises lively entertainment, themed cocktails, and a vibrant atmosphere for visitors and locals alike.

Beginning at 4 p.m. on Tuesday, March 17, the Carousel Bar will transform into a spirited St. Patrick’s Day destination featuring festive décor, upbeat music, and drink specials inspired by Irish tradition. The celebration takes place just steps away from the bustling Fremont Street Experience, making it an ideal stop for anyone exploring downtown Las Vegas during the holiday.

A Festive Downtown Celebration

Each year, St. Patrick’s Day brings an influx of revelers to Las Vegas, and the Plaza’s Carousel Bar has quickly become one of downtown’s standout locations to mark the occasion. Known for its visually striking design and lively ambiance, the bar sits beneath the Plaza’s glittering dome and features large-scale animated elements that create an immersive party atmosphere.

For the holiday celebration, guests can expect Paddy Party Music Hits filling the air, creating the soundtrack for an evening of Irish-inspired fun. The event will also feature festive backdrops designed for selfies and group photos, allowing visitors to capture memories of the celebration against colorful St. Patrick’s Day-themed visuals.

The Carousel Bar’s unique setting makes it particularly appealing for social gatherings, whether visitors are celebrating with friends, colleagues, or fellow tourists exploring the entertainment offerings of Fremont Street.

Special St. Patrick’s Day Drink Menu

No St. Patrick’s Day party would be complete without themed drinks, and the Plaza’s Carousel Bar will offer a lineup of festive specials designed to complement the celebration.

Guests can enjoy Guinness Draught for $8, a classic choice synonymous with Irish heritage and St. Patrick’s Day festivities worldwide. For those looking to sample something stronger, the bar will also offer St. Paddy Irish whiskey shots for $4, providing a quick and spirited toast to the holiday.

Another popular option on the menu is the Irish Car Bomb for $10, a well-known celebratory cocktail that combines Irish stout with whiskey and cream liqueur for a rich and indulgent experience.

For those who prefer a cocktail with a festive twist, the bar will feature the Irish Mule, a vibrant green drink made with ginger beer, Jameson Irish Whiskey, and fresh lime. Priced at $10, this specialty cocktail adds a refreshing and colorful option to the St. Patrick’s Day lineup.

Together, these drink specials provide a range of options designed to suit every taste while embracing the flavors traditionally associated with Irish celebrations.

A Unique Venue in Downtown Las Vegas

The Carousel Bar has become one of the most visually distinctive attractions at the Plaza Hotel & Casino. Its animated elements and glowing dome create a lively centerpiece that draws attention from visitors exploring the property and nearby Fremont Street.

During major holidays and events, the bar often becomes a focal point for celebrations, offering a social space where guests can enjoy themed entertainment and drinks in a lively environment. St. Patrick’s Day is one of the venue’s most anticipated events, bringing together locals and tourists eager to celebrate Irish culture and tradition.

The location also offers easy access to the Fremont Street Experience, one of downtown Las Vegas’ most popular entertainment districts. Visitors can seamlessly move between live music, street performances, casinos, and bars, making the Carousel Bar party a convenient stop within a larger night out in the city.

Capturing the Spirit of St. Patrick’s Day

St. Patrick’s Day celebrations have grown into a global phenomenon, with cities around the world hosting parades, parties, and cultural events honoring Irish heritage. In Las Vegas, where entertainment and nightlife thrive year-round, the holiday provides yet another opportunity for venues to create immersive and memorable experiences.

The Plaza Hotel & Casino embraces this tradition by hosting an event that combines festive décor, themed drinks, and music that encourages guests to embrace the celebratory mood. The addition of photo-friendly backdrops further enhances the experience, allowing attendees to share their celebrations across social media.

For visitors seeking a lively but approachable party atmosphere, the Carousel Bar’s St. Patrick’s Day event offers a welcoming environment where the focus remains on socializing, enjoying drinks, and celebrating the holiday spirit.

A Downtown Destination for Holiday Fun

As St. Patrick’s Day approaches, the Plaza Hotel & Casino once again positions itself as a destination for festive gatherings in downtown Las Vegas. The combination of themed cocktails, music, and the visually captivating Carousel Bar setting creates an experience designed to stand out among the city’s many holiday celebrations.

Whether guests are longtime Las Vegas locals or tourists exploring the city’s historic downtown district, the party promises an energetic environment filled with Irish-inspired charm.

With its vibrant atmosphere and convenient location near the Fremont Street Experience, the Carousel Bar at the Plaza Hotel & Casino provides the perfect setting to raise a glass, enjoy festive drinks, and celebrate St. Patrick’s Day in true Las Vegas style.

The post Celebrate St. Patrick’s Day at the Plaza Hotel & Casino’s Carousel Bar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.