Playtech announced its entry into West Virginia, its fourth regulated iGaming state, marking a significant milestone in the company’s U.S. growth trajectory. This expansion underscores Playtech’s commitment to delivering innovative, high-quality entertainment and cutting-edge technology to both partners and players across the U.S. market.

Playtech has expanded its operations in West Virginia, partnering with multiple operators to deliver its award-winning Casino, RNG, and Live content. RSI, Delaware North, DraftKings, and BetMGM are among the latest operators to join Playtech’s expansion in the state. This growth will continue in the coming months with a variety of other operators.

Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology. Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”

SlotMatrix, EveryMatrix’s casino aggregation platform, is live in West Virginia with Delaware North’s Betly iGaming platform.

Thanks to this partnership, Delaware North can provide exclusive EveryMatrix gaming content to its Betly customers. The brand also benefits from EveryMatrix integration with Evolution’s One Stop Shop portfolio of games in the U.S., giving access to content from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.

Delaware North will be boosted further with EveryMatrix’s gamification and player engagement features such as free spins, leaderboards, and tournaments.

This is EveryMatrix’s second aggregation partnership in the U.S., following its deal with betPARX earlier this year.

SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library, with more than 34,000 games from 350+ studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “This marks our second U.S. content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform. Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently.

“We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players gaming experiences will be enhanced as a result.”

Davide Colosimo, Director of Interactive Casino at Delaware North, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.

“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”

Delaware North, a global hospitality and entertainment company, has announced the launch of its greatly expanded and enhanced player rewards program for its U.S. casinos and other gaming properties.

The new Lucky North Rewards, formerly Lucky North Club, features twice as long tier-earning and benefit-use periods, expanded on-property and destination benefits and new national and local partnerships for discounted and complementary experiences. Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities, and travel packages.

“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones. Our players will earn rewards more easily and enjoy a greater experience at our casinos – as well as more and better additional experiences as a result of their participation,” said Nathan Holobowski, vice president of marketing for Delaware North’s gaming division.