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EGBA Demonstrates Commitment To GDPR With Sectoral Code Of Conduct For Data Protection

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New Code establishes rules and best practices to strengthen data protection in the online gambling sector and is one of Europe’s first sector-specific initiatives to support compliance with the GDPR.

BRUSSELS, 10 June 2020 – The European Gaming and Betting Association (EGBA) has published a Code of Conduct on data protection which establishes dedicated sector-specific rules and best practices to ensure compliance with the EU General Data Protection Regulation 2016/679 and promotes the highest standards of data protection in the online gambling sector.

The Code of Conduct on Data Protection in Online Gambling sets long-term data protection standards for Europe’s online gambling sector and is intended to complement and reinforce the sector’s compliance with the GDPR. The Code is one of Europe’s first ever sector-specific self-regulatory initiatives to support compliance with the GDPR. The Code is part of EGBA’s wider efforts to drive standards in the online gambling sector and is in accordance with the GDPR, which encourages the use of sector-specific codes to support the proper application of its provisions[1].

The Code introduces specific measures and best practices on:

  • Enhancing portability rights – including rules to enable customers to transfer their personal data from company to company in an easier and secure way (including rules for player account registration, transactions history, marketing preferences, etc).
  • Supporting transparency – specifying what needs to be contained in a company’s privacy policy and which are the possible exceptions to the transparency principle, in view of the specificities of the sector.
  • Protecting against breaches of personal data – online gambling companies are required to introduce a plan to prevent and/or mitigate against breaches of personal data.
  • Establishing VIP accounts – how companies should establish player accounts for “VIP” customers in a way which respects privacy and the use of personal data.
  • Safer gambling – how companies should balance a customer’s privacy rights against the need to protect them from problem gambling.
  • Direct marketing – guidance on how to protect customer data during direct marketing and to prevent self-excluded customers from receiving direct marketing.
  • Detecting fraud – measures to prevent fraud and ensure data is used to comply with applicable laws.

All EGBA members will adhere to the Code and it is also open for signature to other online gambling companies licensed in the EU/EEA. Compliance with the Code will be monitored by an independent third-party monitoring body.

In line with the requirements of the GDPR, the Code has now been submitted to the Maltese Data Protection Authority for formal approval of the Code’s compliance with GDPR. This is a process which involves data protection authorities in other EU countries, and the European Data Protection Board, and can last between 18-24 months.

“On the 2-year anniversary of the GDPR, issues around data protection, privacy and the use of personal data are still a concern for many European citizens. That’s why we’re pleased to introduce this new code which demonstrates the online gambling sector’s commitment to protecting the personal data of our 16.5 million customers and supporting the success of the GDPR. We’re pleased to be one of Europe’s first industry sectors to introduce a self-regulatory code which supports compliance with GDPR. Data, and how it is used, is playing an increasing important role in how citizens and business interact online – and the online gambling sector is no different. This code outlines how online gambling companies should ensure their customers understand how their personal data is being used and provides important guidance on how companies should use personal data in their interactions with customers, including how they identify and address problem gambling behavior in their customers.” – Maarten Haijer, Secretary General, EGBA.

[1] Article 40, General Data Protection Regulation 2016/679.

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Compliance Updates

Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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Compliance Updates

Updated FATF Lists of High-risk Jurisdictions

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The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when risk assessing players.

Jurisdictions listed on the Grey List:

Algeria, Angola, Bolivia, Bulgaria, Cameroon, the Ivory Coast, DR Congo, Haiti, Kenya, Laos, Lebanon, Monaco, Namibia, Nepal, South Sudan, Syria, Venezuela, Vietnam, the Virgin Islands and Yemen.

Jurisdictions listed on the Black List:

Democratic People’s Republic of Korea, Iran and Myanmar

Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.

The post Updated FATF Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.

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Spillemyndigheden: New licence type coming soon: Bingo via walkie-talkie and local radio

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Soon it may be possible to play bingo via walkie-talkie and on local radios. A bill is currently being considered by the Danish Parliament to introduce a new type of licence for bingo via walkie-talkie and local radio. The Danish Gambling Authority expects the rules to come into force as early as 1 January 2026.

If the bill is passed, providers of walkie-talkie bingo and local radio will be able to apply for a licence from 1 January 2026. The Danish Gambling Authority will update this news article when the rules are finally adopted.

How to apply for a licence

If you want to offer bingo via walkie-talkie or radio, you need a licence from the Danish Gambling Authority. You can expect to apply as early as 1 January 2026.

When applying for a licence, you must use the form “Apply for a walkie-talkie or radio bingo licence” (no. 1-02). The form will be available on the page “revenue-restricted licenses”.

The application form will also be published in a digital version, but it will not be available on virk.dk until January.

The Danish Gambling Authority strives to process all applications as quickly as possible.

As an applicant, you will be assigned a contact person who can guide you through the legislation during the application process. The contact person will generally remain the same throughout the period of validity of your licence.

Report on the first year of offering games

Licences for radio and walkie-talkie bingo are regulated by the Gambling Act and the Executive Order on Online Casino. The legislation sets out a number of requirements for licensed gambling operators. Among other things, the licence holder must complete a report on the first year of offering gambling.

The report is prepared one year after the licence has been put into use and must be sent to the Danish Gambling Authority no later than 14 months after the date when the licence has been put into use.

The licence holder can fill out the report themselves.

The report must account for how the licence holder has provided gambling in accordance with the conditions of the licence and legislation during the past year.

The report template will be available on the Danish Gambling Authority’s website as form no. 1-04.

The post Spillemyndigheden: New licence type coming soon: Bingo via walkie-talkie and local radio appeared first on European Gaming Industry News.

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