Industry News

InComm® and Playport™ Announce New Partnership Innovating the Lottery Experience at Retail

Published

6 years ago

June 12, 2020

Reading Time: 2 minutes

InComm, a leading payments technology company, today announced it has partnered with Playport Gaming Systems, a digital gaming innovator that enables state lotteries to sell custom-designed digital instant win games in brick-and-mortar retail locations.

Playport’s instant win game products, powered by VanillaDirect, will now have access to a network of participating retailers amounting to nearly 60,000 locations nationwide. This network of retailers covering convenience, value and pharmacy stores includes some of the largest sellers of lottery across the United States as well as some of the nation’s largest retailers, some of whom will be introducing lottery to their customers for the first time.

Playport’s instant win game technology integrates seamlessly with participating VanillaDirect retailers to enable the purchase of a new and innovative style digital instant win game. Leveraging InComm’s retailer integrations, the Playport instant win game will enhance how instant win games are sold and played by providing players more choice and a better game play experience through easy-to-use smartphone technology.

Playport’s instant win game platform and Games2Go allows players to purchase and redeem instant win games through their mobile phone at the retailer’s POS. The instant win games can be revealed anywhere, anytime. By digitizing the play experience, Playport provides the opportunity to strengthen the player relationship through marketing campaigns and retailer or lottery branded games.

“Playport represents an exciting product that offers incremental revenue to lotteries and retailers by expanding lottery distribution to the much-coveted in lane point of sale for existing and new lottery locations,” said Tim Richardson, Senior Vice President at InComm. “Playport’s lottery platform enables retailers to offer lottery solutions without the need for physical products or additional hardware which falls in-line with our strategy to make it easier for retailers to sell and consumer to purchase and play lottery.”

“We are thrilled with this new partnership. Playport, powered by VanillaDirect, offers lotteries and lottery retailers a touchless purchase experience of digital instant win games,” said Marina Bogard, CEO of Playport Gaming Systems. “The world of gaming and playing instant win games is forever changed now, and InComm and Playport are at the forefront of providing new, instant win game purchases and redemption for the lottery industry.”

About Playport
Playport Gaming Systems, LLC (“PGS”) digitally connect players with lotteries and lottery retailers for the sale of instant win games. Through its patented gaming technology platform, PGS provides a real money wagering and marketing software platform that allows lottery retailers and casinos to sell digital custom-designed instant win games. The instant win game technology integrates seamlessly with existing POS systems and digital properties. The technology is regulatory compliant and requires minimal capital expenditure. For more information, visit www.playport.com

About InComm
By building more value into every transaction through innovative payment technologies, InComm creates seamless and valuable commerce experiences. InComm’s unique products and services – which range from gift card malls to enhanced payment platforms – connect companies across a wide range of industries including retail, healthcare, tolling & transit, incentives and financial services to an ever-expanding consumer base. With more than 25 years of experience, over 500,000 points of distribution, 386 global patents and a presence in more than 30 countries, InComm leads the payments industry from its headquarters in Atlanta, GA. Learn more at www.InComm.com.

SOURCE InComm

appointments

Behind The Gloves forms Advisory Board to scale beyond event activations

Published

6 hours ago

April 15, 2026

Wladimir P.

behind-the-gloves-forms-advisory-board-to-scale-beyond-event-activations

Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

LuckyCasino launches in Spain as LCKY Group expands B2C footprint

Published

7 hours ago

April 15, 2026

Wladimir P.

luckycasino-launches-in-spain-as-lcky-group-expands-b2c-footprint

LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game studios

Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

Published

1 day ago

April 14, 2026

Wladimir P.

evoplay-rolls-out-season-of-legends-campaign-with-e512,000-spring-prize-pool

Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.