Press Releases
UK Gambling Commission Approves BetBlocker.org as Prevention Charity
BetBlocker.org is proud to announce that it has been officially recognised by the UK Gambling Commission (UKGC) as a responsible gambling charity with the primary focus of helping to prevent problem gambling. The charity is now found listed on the UKGC website as one of only six charities recognised by the regulator under the prevention heading.
BetBlocker provides a free app that allows users to restrict their internet capable devices from accessing over 12.4k gambling operator websites (a ‘blocking’ software). The restrictions can last from 24 hours up to 5 years offering flexibility to the user to allow them to best manage their interactions with gambling in a controlled and responsible manner. The app is available on the following platforms: Android, iOS, Windows, Apple Mac, Linux and Fire OS.
BetBlocker.org was registered with the OSCR, Scotland’s charity regulator, in August 2019. Its main purposes, as listed on the OSCR website, are “the prevention or relief of poverty” and “the relief of those in need by reason of age, ill health, disability, financial hardship or other disadvantage”.
Gambling operators, other organisations, and even the general public can now donate to BetBlocker.org in order to fund its activities. Donations from UKGC licensed gambling operators can also be counted towards the license required RET donations. This is especially significant as the regulator has been sign-posting for some time the possibility that their licensees may soon be required to offer a free license to a blocking software to any self-excluding player. As BetBlocker is currently the only free blocking software, by donating to the charity the generosity shown by the operator can be reciprocated by ensuring that a free blocking software remains available should the regulator choose to make this a license requirement. In this manner donating to BetBlocker may actually save operators money in the long run.
As a charity, BetBlocker.org can only continue operating as long as it is funded by generous contributors. Operators opting to cooperate with the charity are not only supporting the thousands of users that are actively using the tool every day but are insuring themselves against potential future overheads that would come from having to provide commercial licenses to an alternative blocking software to individuals looking to self-exclude.
In the short time since the UKGC charity recognition came through, BetBlocker has already received significant financial contributions from both Greentube (Novomatic) and L&L Europe. These contributions have already allowed for significant upgrades to be made to the service being offered.
About BetBlocker.org:
BetBlocker.org is a charitable organisation established to help relieve the burdens caused by gambling through the prevention of problem gambling. The organisation’s main tool is software that can be downloaded and installed to prevent online devices from gaining access to gambling sites. The software is offered free of charge to both consumers and gambling operators. It is funded through charitable contributions.
GR8 Tech has rolled out CRM Bonus Shop—a fully integrated player-facing feature designed to drive engagement, increase retention, and optimize bonus budgets through gamified rewards.
The Bonus Shop enables operators to offer various virtual and real rewards, including free spins, free bets, gamification items, even physical items, spins in Wheel of Fortune, and more, in exchange for custom-branded artificial currency. Players earn coins through behavioral triggers like deposits or email verification, then choose their preferred rewards from a personalized shop interface.
Built directly into GR8 Tech’s CRM, the Bonus Shop offers full back-office control, real-time player wallet tracking, and complete front-end customization to match any brand’s tone, style, and language.
Key Benefits of GR8 Tech’s Bonus Shop for Operators
- Enhanced Player Choice & Satisfaction: Players select rewards they actually want, increasing perceived value and engagement compared to traditional fixed bonuses.
- Cost-Effective Bonus Management: Artificial currency provides greater value to players while reducing operator costs compared to traditional cash bonuses.
- Behavioral Motivation: Automated currency distribution encourages specific player actions, improving key performance indicators.
- Strategic Flexibility: A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets.
“Personalization is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimize retention costs, manage bonus budgets effectively, and maximize ROI.”
With advanced segmentation tools and engagement elements like gamification, GR8 Tech’s CRM transforms player interactions into engaging, value-driven experiences. The company’s approach has led to impressive results, including a 25% uplift in first-time deposits, an average 80% retention rate, and 75% monthly active users interacting with gamified tools. GR8 Tech’s CRM is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention appeared first on European Gaming Industry News.
AI-driven gaming analytics
Chris Barranco Joins Quick Custom Intelligence as Director of Business Development
Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.
Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.
“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”
“We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,” said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”
As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.
The post Chris Barranco Joins Quick Custom Intelligence as Director of Business Development appeared first on Gaming and Gambling Industry in the Americas.
Press Releases
Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025
Soft2Bet has been shortlisted in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025, highlighting the innovative impact of its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The solution’s first full-scale North American deployment with ToonieBet in Ontario has redefined the gaming experience by enhancing player engagement and retention.
ToonieBet uses the full range of MEGA’s innovative gamification features and data-driven iGaming solutions for player retention, including achievements, collectibles, long-term missions, and segmented rewards, to create personalized and localized experiences for every player.
Since launching, the brand has seen increased session frequency, stronger loyalty and sustained growth in lifetime value. These results have been further strengthened by ToonieBet’s partnerships with the Ottawa Senators and the Canadian Football League, where MEGA features prominently on rink-side LED boards and during broadcasts. This visibility highlights Soft2Bet’s highly focused approach, built around standout customer experience, performance and clean, adaptable design.
Already proven across Europe with brands , MEGA has consistently driven player retention and engagement. In Ontario, ToonieBet is seeing similar results by leveraging MEGA’s flexible tools, customizable UX/UI design and segmented features to deliver a deeply localized and highly personalized experience that attracts high-value players and supports sustainable profitability without disrupting daily operations.
“We are proud to be shortlisted for Product Innovation of the Year, as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet’s success in Ontario. This nomination indicates that our approach is delivering big high performance results,” highlighted Martin Collins, Chief Business Development Officer at Soft2Bet.
In January 2025, during the Global Gaming Awards EMEA, MEGA won Product Launch of the Year and Soft2Bet was named Platform Provider of the Year, confirming B2B excellence in the industry.
About Soft2Bet
Soft2Bet is a leading provider of iGaming turnkey solutions, delivering high-quality products and services to online gambling operators. Soft2Bet is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 19 global licenses.
About Soft2Bet’s MEGA
Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customise gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.
The post Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025 appeared first on European Gaming Industry News.
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