customer acquisition
Media Troopers cites March Madness betting surge across US regulated markets
Media Troopers said March Madness 2026 drove one of its strongest periods for traffic and customer acquisition across US-regulated sports betting markets, following the conclusion of the tournament in which the Michigan Wolverines beat the Connecticut Huskies 69-63 in the national championship game.
The digital marketing and customer acquisition group said final figures were not yet complete, but noted consistent traffic and conversion rates across its network during the multi-week event. Media Troopers also pointed to the American Gaming Association’s estimate of a $3.3 billion handle from licensed US betting operators during this year’s tournament.
“Everyone talks about the Super Bowl as the peak moment, and in terms of a single event, that’s true,” said Media Troopers CEO, Shmulik Segal. “But March Madness betting has always been different, and we can see it by the exponential growth this year. Unlike the Super Bowl which peaks over one night, March Madness delivers scale over time. You’re not looking at one spike, you’re looking at consistent, high-intent engagement for weeks.”
The company said operators benefited from repeated touchpoints, with returning customers using existing accounts to place college basketball bets throughout the tournament. “What made this March Madness so powerful was frequency,” Segal added. “Users are not just placing one bet. The predictions, odds, and results create a new reality every day. So bettors are coming back day after day, round after round. From an acquisition and retention perspective, that’s incredibly valuable.”
Segal also tied the tournament’s impact to continued expansion in the US regulated landscape. “Regulation has changed the game,” he said. “You now have more states, more operators, and more competition. Events like March Madness allow operators to differentiate and build long-term relationships with players, not just capture one-off bets.”
The post Media Troopers cites March Madness betting surge across US regulated markets appeared first on Americas iGaming & Sports Betting News.
MediaTroopers has announced the development of a new local entity in Brazil as it targets the country’s newly regulated gaming market. The company said the initiative includes a registered company, a front office, and local banking infrastructure.
According to MediaTroopers, the Brazilian entity is intended to act as a bridge for its international partners—including operators, vendors and financial institutions—looking to enter the regulated market. The company added that it will also serve as a local point of contact for operators already active in Brazil.
MediaTroopers said the local set-up is designed to support services such as localized player acquisition, media buying and affiliate strategy at a regional level, aligning with its broader approach to “sustainable, compliant operations in high-growth markets.”
“Brazil represents one of the most exciting growth opportunities in regulated iGaming, and MediaTroopers is fully committed to supporting operators in this market,” said Shmulik Segal, CEO of MediaTroopers.
“By establishing a local company, front office, and banking infrastructure, we are creating a stronger operational foundation for our clients. This presence allows us to act both as a bridge for international brands entering Brazil and as a service hub for active operators looking to scale responsibly and efficiently.”
The post MediaTroopers sets up Brazilian entity to support regulated gaming market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Media Troopers said it will enter Peru’s regulated market to provide sports betting and prediction market services ahead of the 2026 FIFA World Cup.
The company pointed to the 2026 FIFA World Cup—scheduled for 11 June to 19 July across the US, Canada, and Mexico—as a major driver for online wagering activity and said it aims to help operators prepare for higher demand.
Peru launched its regulated market in 2024. The country is home to more than 60 online operators, and the regulator has granted 120 licenses since launch, according to Media Troopers. The company said Peru’s regulated market was valued at $2.7 billion in 2024, with projections reaching $7.6 billion by 2033.
Media Troopers CEO Shmulik Segal compared Peru’s current phase to the early stages of regulated sports betting in the US. “Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal said.
Media Troopers said it will provide operators with soccer-focused marketing channels, access to publishers and affiliates, and localized features intended to help customer acquisition and engagement in Peru.
The post Media Troopers targets Peru sports betting market ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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