Hollywoodbets has agreed to integrate ClearStake’s ID by Bank solution as the operator looks to streamline and enhance its customer due diligence (CDD) processes.

Through the partnership, Hollywoodbets customers in the United Kingdom will soon be able to verify their identity within seconds using their banking app, removing the need to manually upload identity documents.

ClearStake’s technology is also proven to significantly reduce the operational workload associated with CDD checks.

Tyla Labuschagne, Compliance Manager at Hollywoodbets, said: “Customer due diligence is a critical part of operating responsibly. By integrating ClearStake’s ID by Bank solution, we can make identity verification faster and more intuitive for customers, while significantly reducing the manual workload for our teams. This allows us to improve compliance outcomes, streamline operations and remove friction at key moments in the player journey.”

Martin Burt, CEO of ClearStake, added: “One of the biggest challenges operators face is completing customer due diligence efficiently without creating unnecessary friction for customers or operational teams. By enabling customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”

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Independent bookmaker Star Sports has partnered with ClearStake to enhance its player verification and compliance procedures using secure bank-driven verification technology.

The collaboration will enable Star Sports to incorporate ClearStake’s newly-introduced ID by Bank solution.

The product enables users to confirm their identity in seconds through their banking app, eliminating the requirement for document submissions and manual assessments. It results in a notable rise in the success rate of verification processes, which consequently boosts the number of depositing players while decreasing fraud and operational costs.

Star Sports will utilize ClearStake’s current affordability and source of funds technology.

Flynn Goward, Managing Director of Star Sports, said: “We’re always looking for ways to make the player journey smoother without compromising on compliance. ClearStake’s technology gives us exactly that balance. It’s been simple to integrate and we’re already seeing faster verification and fewer hurdles for genuine customers.”

Martin Burt, CEO of ClearStake, added: “Star Sports is one of the most recognised and trusted betting brands in the UK, so we’re thrilled to be helping them enhance their verification processes. By adopting ID by Bank alongside our affordability and source of funds tools, they’re setting the benchmark for what modern player verification should look like.”

ID by Bank has been implemented by several other major UK operators in recent weeks and is transforming the way operators authenticate players online, resulting in significantly improved pass rates, lowered operational costs and fraud, as well as enhanced FTD conversion rates.

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ClearStake, the London-based player verification platform, has announced the appointment of industry veteran Luke Cousins as a Commercial Advisor. The move comes as ClearStake accelerates its growth following a successful £1.5 million funding round in late 2025.

Cousins brings over 15 years of experience to the role, having previously served as Commercial Director at Playbook Engineering. His background includes senior positions at Pentasia and consultancy work for major brands like Unikrn (Entain), Hypometer, and Moja Group.

Scaling the “ID by Bank” Revolution

Cousins will focus primarily on the commercial rollout of ID by Bank, a product designed to solve the “drop-off” problem in UK iGaming by replacing manual document uploads with instant, bank-verified identity checks.

How ID by Bank Transforms Onboarding:

• Instant Verification: Players verify their name, address, and DOB directly through their banking app in under 30 seconds.

• Reduced Fraud: Uses biometric authentication via banking apps to eliminate deepfakes and document tampering.

• Increased Conversion: Already proven to significantly boost First Time Depositor (FTD) rates by removing friction at the point of registration.

“ClearStake is tackling one of the most persistent problems in UK iGaming – player drop-off at the point of verification,” said Luke Cousins. “ID by Bank is a genuinely practical solution that improves conversion without compromising on compliance.”

Strategic Growth and Backing

The appointment of Cousins follows a string of high-profile additions to the ClearStake advisory board, including:

• Paul Myatt: Former NetEnt and Aspire Global executive (Sales & Marketing).

• Alistair Boston-Smith: Former Bede Gaming executive (Strategy Advisor).

The company’s recent £1.5m funding round attracted a “who’s who” of industry investors, including Savvas Fellas (MrQ CEO), Michael Brady (Bede Gaming founder), Max Wright (White Hat Gaming founder), and Paddy Power.

Partnership Momentum

ClearStake’s technology is already integrated with leading UK operators such as tombola, MrQ, and Ivy Casino. The platform’s ability to provide “audit-ready” data has made it a preferred choice for operators navigating the UK Gambling Commission’s evolving affordability and AML frameworks.

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