Industry News
Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor
Press Box PR, an award-winning digital PR agency specialising in betting, gaming, sport, consumer, retail, and hospitality, has announced the appointment of former Binance sports partnerships leader Ryan Horn as its new Growth and Business Development Advisor.
Horn will work closely with Press Box PR’s leadership team to drive strategic growth initiatives, advise on international opportunities, and support clients navigating the fast-evolving intersection of sport, payments, gaming, and emerging technologies.
With offices in London and Manchester, Press Box PR is renowned for securing earned media coverage across gambling, sports, consumer, finance, hospitality, and catering publications. The agency also helps brands increase visibility in AI-generated answers, citations, and large language model (LLM) recommendations. Press Box PR was named PR Agency of the Year at the 2026 European iGaming Awards.
Horn brings over 20 years of experience at the crossroads of global sport, commercial partnerships, and digital innovation. He has collaborated with major organisations including FIFA, UEFA, the International Olympic Committee, Formula 1, and the Rugby Football Union, helping connect global brands with some of the world’s largest sporting audiences.
He co-founded Brandtix, a sports data intelligence company that introduced a data-driven approach to sponsorship measurement, and later held senior roles in the global advertising sector, including Chief Business Development Officer at Euro RSCG, managing sponsorship strategy and campaigns for top-tier brands.
More recently, Horn led sports and digital asset partnerships at Binance, working with figures and organisations such as Cristiano Ronaldo, Mike Tyson, and Italian Serie A club Lazio, with a focus on the convergence of sport, digital payments, fan engagement platforms, and online gaming ecosystems.
In his role at Press Box PR, Horn will provide strategic insight on emerging areas shaping modern sports business, including AI-driven fan engagement, tokenised commerce platforms, global payments infrastructure, and the digital transformation of sport.
Alex Donohue, Founder and Managing Director of Press Box PR, said:
“Ryan has spent his career at the intersection of sport, technology, and commercial innovation. His experience and network will be hugely valuable as we expand internationally and support clients across sport, betting, and fintech.”
Horn added:
“The digital transformation of sport is creating entirely new commercial ecosystems. I’m excited to join Press Box PR and help clients navigate and communicate their role in this evolving landscape.”
The post Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Blacklyte unveils AI-powered desktop gaming “Teammate” companion
Blacklyte has announced the Blacklyte AI Teammate, an AI-powered desktop gaming companion the company says is designed to react to gameplay and provide coaching-style assistance. Blacklyte said the product will be shown in base colors at LVL UP EXPO.
According to the company, the AI Teammate can guide players through levels, provide feedback on playstyle, and suggest alternative moves based on analysis of in-game decisions and potential outcomes. Blacklyte positions the device as a desk-based companion that integrates with its broader lineup of desks, chairs, and accessories.
“We at Blacklyte are excited to bring the Blacklyte AI Teammate to life. By creating this new desktop teammate, we are giving people a new way to connect with games. The Blacklyte AI Teammates are not just another robot; they are true partners who understand gamers, games, and how to get the win.” said Alex Liu, Blacklyte Founder and CEO. “Beyond gaming, the Blacklyte AI Teammate is a true partner who supports, adapts, and upgrades their new owner’s life. They are always there when needed, on the desk, in a game, and beyond.”
On hardware, Blacklyte said the device has a silicone body with a steel core for poseability and an LED face screen intended to display emotions and responses. The company said it connects to PCs through the Blacklyte app available on the Apple and Play Store, with the app supporting controls and firmware updates. Blacklyte also said additional colors and collaborations are planned in the future.
The post Blacklyte unveils AI-powered desktop gaming “Teammate” companion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
Quick Custom Intelligence Launches QCI Metrics
Quick Custom Intelligence (QCI) a leading provider of casino operational intelligence software, announced the launch of QCI Metrics, a new anonymized data-sharing program that enables gaming and hospitality operators to benchmark performance using yesterday’s operating data—providing timely, actionable insights without exposing customer, financial, or personally identifiable information. This innovative solution extends beyond gaming machine ranking into host performance standardization.
Available through the Chatalytics.com portal and integrated into the QCI Platform, QCI Metrics transforms operational data—including game performance and host effectiveness—into standardized performance indexes.
While traditional benchmarking solutions rely on limited datasets or delayed reporting cycles, QCI Metrics delivers insights based on yesterday’s data—giving operators a timely, continuously updated view of how they are performing against peers across both gaming and player development.
All data shared in QCI Metrics is:
• Aggregated and normalized
• De-identified
• Abstracted at the property level using internal IDs
No transaction-level, player-level, or campaign-level data is ever shared.
“QCI Metrics gives operators the ability to see how they stack up against peers across player development and gaming in near-time, without compromising privacy. It’s a practical, secure way to unlock industry-wide insights,” said Andrew Cardno, Co-Founder and CTO of QCI.
QCI Metrics is designed to help operators quickly identify performance gaps, respond faster to trends, and adopt proven strategies in a highly competitive environment.
The post Quick Custom Intelligence Launches QCI Metrics appeared first on Americas iGaming & Sports Betting News.
Industry News
RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale
RAW iGaming announces today the launch of RAW Riches, a site-wide progressive jackpot overlay designed to deliver jackpot moments without adding operational complexity.
Launching as part of the RAWVerse ecosystem, RAW Riches introduces a new approach to jackpots, prioritising seamless integration, player engagement, and operator control.
A fully embedded experience
RAW Riches introduces a multi-tier progressive jackpot layer deployable across an operator’s entire portfolio, regardless of game supplier. Unlike traditional jackpot mechanics that require separate integrations or fragmented systems, RAW Riches operates as a fully embedded experience within the operator’s brand, creating a single, unified jackpot.
Tom Wood, CEO of RAW iGaming, said: “The industry built jackpots in silos. We built one that connects everything.
“RAW Riches gives operators a site-wide jackpot running across every entity and every game supplier, configured to their exact needs and brand, all from a single solution.
“We pride ourselves on producing the industry’s most distinctive and disruptive game concepts and RAW Riches is no different.
“This is the kind of product that changes how operators think about jackpots entirely.”
A seamless player experience
Players opt in and continue playing as normal. When triggered, the jackpot experience takes over instantly. Every trigger results in a win, with no losing outcomes, before the player is returned to their original game to continue playing.
Scaleable without complexity
RAW Riches solves one of the industry’s most persistent operational challenges in scaling jackpots across multiple providers, brands, and markets. Key features include:
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Single deployment across all games and brands
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Full operator control over jackpot configuration and branding
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Multiple delivery options, including bespoke branded game builds
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Seamless deployment within any existing RAW integration or delivery partner
RAW Riches is available today across regulated markets in Europe.
The post RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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