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FlexPlay: building a platform made to grow with its partners

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FlexPlay is entering a new phase with the launch of its own casino platform. Leonid Matison, Head of Customer Success, speaks with EEGaming about what inspired the company’s evolution, how it is helping partners adapt to change, and why a focus on flexibility, creativity, and collaboration is driving its vision for the future.

What inspired the move into the platform space, and how did that background shape your approach to creating it?

FlexPlay was born from EvenBet Gaming out of working closely with operators and studios as an aggregator, so we had a very clear view of where existing platforms were falling short. Many operators were forced to adapt their business models to rigid technology instead of the other way around.

Moving into the platform space was a natural evolution. We wanted to build a product that reflects how the market actually works today: fragmented regulation, fast-changing player behaviour, and the need to launch, test, and adapt quickly. That background shaped our approach significantly. Instead of building a “one-size-fits-all” platform, we focused on modularity, flexibility, and speed, so operators can grow without having to rebuild their infrastructure every time their strategy changes.

 

The platform market is full of established names. What makes FlexPlay stand out, and what kind of identity are you building for the brand?

Our differentiation isn’t about being louder or bigger — it’s about being more adaptable. FlexPlay is designed as a partner-centric platform, not a closed ecosystem.

We are building an identity around flexibility, transparency, and collaboration. Operators can customise their product, UX, content strategy, and growth roadmap instead of fitting into predefined templates. Commercially, we also remove unnecessary pressure at early stages, for example with models where partners don’t pay content fees until they actually start growing.

In a crowded market, identity comes from how you work with partners day-to-day, not just from features on a website.

 

You have described FlexPlay as a platform that “evolves alongside its partners.” What does that look like in practice for operators working with you?

We don’t treat launch as the finish line. We stay actively involved after go-live.

Operators receive ongoing support in analysing performance, adjusting content portfolios, testing new mechanics, and refining player engagement strategies. Our platform allows operators to add, remove, or prioritise content quickly, run experiments, and respond to real player data instead of assumptions.

We also actively listen to partner feedback and translate it into platform improvements. If a feature or workflow doesn’t serve operators in real conditions, we adjust it.

 

How does that flexibility help brands entering fast-changing or emerging markets where conditions can shift quickly?

Emerging markets rarely follow a stable or predictable path. This year, we are going to SiGMA Africa for the first time, and this continent is just the right example of how quickly and often market transforms. Regulation changes, payment preferences evolve, and player behaviour can shift very quickly.

FlexPlay’s flexibility allows operators to adapt without disruption: adjusting payment flows, reconfiguring bonuses, changing content focus, or localising UX. The platform isn’t locked into rigid structures, so operators can react to market signals in weeks rather than months.

This is especially important for brands entering highly volatile markets in Africa or LatAm, where the ability to pivot often determines success.

 

AI is a hot topic right now. How are you exploring its potential at FlexPlay, and what do you find most exciting about how it can genuinely support operators and players?

We approach AI very pragmatically. For us, it’s not about replacing people or creating black-box systems, but about enhancing decision-making.

We are exploring AI in areas like player segmentation, behavioural analysis, and content recommendations. It may help operators understand what players actually want and when. AI can also support smarter lobbies, more relevant promotions, and better detection of engagement patterns.

What excites us most is AI’s ability to reduce noise. It can highlight what truly matters and help them act faster and more confidently. But it can’t and will not fully replace strategic decision-making by humans.

 

Personalisation has become an essential part of modern player engagement. What does it mean to you in practice, and how is FlexPlay helping operators bring it to life?

For us, personalisation means relevance. Not just visuals or messages, but the entire player journey. FlexPlay enables operators to segment players based on behaviour, preferences, and performance, and then tailor content, bonuses, and communication accordingly. This helps players discover games that actually match their interests instead of scrolling through endless lobbies.

Good personalisation improves retention and trust. Players feel understood rather than pushed, and operators benefit from stronger long-term engagement.

But we suggest avoiding over-personalisation: if the players see only the recommended “long tail”, it may affect the operator’s revenue. Manual curation in addition to personalisation (like featuring a seasonal game during a holiday, or an operator’s personal favourite) allows for strategic promotions and branding.

 

Growth can be exciting but also challenging for operators. How do you and your team at FlexPlay support partners as they take that next step?

Growth often exposes weaknesses in technology or strategy. Our role is to help operators scale without losing control.

We support partners with analytics, reviews, and strategic guidance, helping them prioritise what to scale and what to optimise first. Technically, the platform is built to handle growth without forcing structural changes. Commercially, we remain flexible so that a transition is easier for operators.

 

Looking ahead, what are the key milestones or developments you are focused on for the year ahead?

Our focus is on deepening platform intelligence and partner value. This includes expanding AI-driven tools, improving content discoverability, and enhancing automation where it adds efficiency.

We are also investing in better insights for operators: not just reporting, but actionable recommendations that help them make smarter decisions faster.

Another priority is continuing to refine our platform based on real partner use cases, not theoretical ones.

 

And finally, when you think about FlexPlay’s future, what do you hope the company will represent within the wider iGaming industry?

I hope FlexPlay will be seen as a trusted growth partner — a company that helped operators build sustainable businesses rather than short-term results.

In an industry that often focuses on speed and scale, we want to represent balance: technology that adapts, content that makes sense, and partnerships built on mutual success.

If operators look back and say, “FlexPlay helped us grow the right way,” that will be the real measure of success.

The post FlexPlay: building a platform made to grow with its partners appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kiss AI Live Casino: An AI-First Live Casino Infrastructure

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Kiss AI Live Casino: An AI-First Live Casino Infrastructure , Kiss AI Live Casino is a fully AI-driven live casino system designed to replace traditional studio dependencies with fully configurable digital environments. The platform offers operators a flexible, scalable solution for delivering live casino experiences without the constraints of physical sets or fixed table layouts.

The product suite features a variety of live casino titles with AI-generated dealers, where artificial intelligence governs dealer behavior and interactions. Operators can define every aspect of the table presentation, allowing for a unique, brand-aligned experience.

Flexible Live Casino Setup

Each Kiss AI Live Casino table can be customized in multiple ways, including:

  • Dealer appearance, ethnicity, and facial features
  • Hairstyle and wardrobe styling
  • Studio environment and background settings
  • On-table branding and overall visual identity

The AI-powered dealers support 160+ languages, enabling full localization of both visual and spoken elements. These adjustments can be applied without changing the underlying table logic, allowing operators to deploy a single infrastructure across multiple brands, markets, and audience segments with minimal effort.

AI Engine. Human Approach.
Dealers are entirely generated and managed via AI, allowing for scalable deployment without the need for multiple studios. Visual environments are digitally constructed, and can be modified instantly, removing the need for production downtime or physical adjustments.

Kiss AI Live Casino operates as a live casino format where presentation and interactivity are defined at the system level, offering operators complete flexibility while maintaining the immersive experience of traditional live gaming.

The post Kiss AI Live Casino: An AI-First Live Casino Infrastructure appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Why operators are choosing to buy in their AI strategy

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In an industry where margins are thin and player loyalty is fleeting, customer experience has become a key differentiator for operators. As AI becomes a core operational requirement, leadership teams face a clear choice: build proprietary technology in house, or partner with purpose built AI CX providers.

Alex Gould, CTO at Conduet, explains why more operators are choosing the latter.

 

What industry-specific CX challenges can an exterior solution address ‘out of the box’ compared to a generic build?

Generic AI struggles in sports betting and iGaming because player inquiries are shaped by complex, domain-specific rules and edge cases. Questions about settlements, promotions, withdrawals, or cash outs are rarely straightforward. They depend on wager structure, timing, eligibility criteria, and operator-specific logic.

Over 80% of player inquiries require pulling live, account-specific information from the PAM and applying it correctly within that broader rule set. Without purpose-built logic to interpret both the data and the edge cases around it, responses quickly become incomplete or incorrect.

This limitation is reflected more broadly in enterprise AI adoption. Research from MIT found that 95% of enterprise AI initiatives fail to deliver measurable business impact, often because broadly trained models are pushed into live environments without the domain context needed to handle real-world variability. What appears to work in controlled testing breaks down once exposed to operational complexity.

Purpose-built platforms are designed around this reality. By training on gaming-specific data, workflows, and failure modes, they can interpret live PAM data in context and handle both common and complex inquiries accurately from day one, without relying on extensive rules, manual escalation, or post-deployment patchwork.

How would you characterise the current skills gap within operator teams regarding AI implementation?

Operator CX teams are closest to the customer and understand where friction exists. The challenge is not identifying opportunities, but delivering AI that performs reliably in production. Turning insight into production-ready capability requires technical depth, dedicated ownership, and sustained iteration that sit outside the remit of most CX organisations.

Deploying AI in gaming requires expertise across model evaluation, conversation design, failure handling, and real-time interaction with PAMs and ticketing systems. It also requires ongoing investment to monitor performance, manage edge cases, and improve outcomes as volumes and player behaviour change. CX teams are structured to run day-to-day operations, which makes sustaining this work in parallel difficult.

As a result, many internal AI CX efforts stall or remain narrow in scope, not because the opportunity is unclear, but because the execution burden is too high.

What is the average time to market using a specialist platform, versus a full in-house build?

In-house AI efforts typically take 18 to 36 months to reach enterprise-ready scale. The delay is driven by the need to coordinate across CX, product, data, and engineering while establishing new ownership and operating models inside live CX environments.

A specialist platform compresses this timeline materially. With gameLM, operators can move from concept to live inbound CX in six to 12 weeks. Operators achieve 60%+ resolution within 90 days, scaling toward 80%+ shortly thereafter.

Why does a purpose built partnership model matter in iGaming & OSB CX?

In iGaming and online sports betting, the challenge is not adopting AI, but making it work reliably at scale. Generic platforms often shift the burden onto operators after deployment, requiring significant time and internal effort to adapt the technology to gaming-specific realities. That effort compounds as complexity grows.

A purpose built partnership model changes that dynamic. Instead of operators spending months closing gaps, AI is deployed using operating patterns already proven in live gaming CX. Common failure modes, escalation paths, and performance tradeoffs are understood upfront, reducing the need for downstream rework and ongoing firefighting.

Conduet applies this approach through gameLM, informed by operating a 500+ agent gaming CX organisation. That operating knowledge functions as an embedded R&D capability, shaping how the platform is tuned, prioritised, and extended alongside each operator’s environment. Inbound CX performance today directly informs the development of additional, gaming-specific capabilities such as reactivation, payments optimisation, and fraud prevention.

The result is a partnership model that delivers strong outcomes without transferring the hidden cost of adaptation and maintenance back to the operator, allowing CX capability to keep pace as the industry evolves.

 

Alex Gould is the CTO at Conduet, where he leverages his technical and strategic background to guide technology strategy and innovation. He is also the Founder and CTO of Everyday AI and previously founded computer vision company ViewX. Alex’s earlier experience includes roles at Primary Venture Partners and Bain & Company, and he holds an MBA from Columbia Business School and a Bachelor of Engineering (Hons) from the University of Canterbury.

The post Why operators are choosing to buy in their AI strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy

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HIPTHER Prague Summit proudly introduces the Hands-On HIPTHER Academy and next-gen career advancement. Because 2026 won’t reward AI Talk – It will reward AI Capability.

As the HIPTHER Prague Summit celebrates 10 years of impact across Gaming & Tech, the 2026 edition shifts the spotlight toward what truly defines the next era of professional growth: practical AI capability, personal authority, and reputational strength.

This year, HIPTHER places a powerful new emphasis on the HIPTHER Academy – the summit’s applied learning environment designed to move beyond theory and into real execution professionals can use immediately.

From AI Hype to Real-World Application

The message shaping 2026 is clear:

The future won’t reward those who talk about AI.
It will reward those who know how to use it.

Positioned as the practical layer of the summit, the HIPTHER Academy delivers:

  • 80% hands-on, applied AI workshops
  • Real operational use cases, including vibe coding, compliance automation, AI-driven workflows, and responsible implementation boundaries
  • Immediate, role-ready takeaways professionals can implement the moment they return to work

This applied focus distinctly separates HIPTHER Prague Summit from generic “AI trend” events – emphasizing execution over theory and capability over buzzwords.

Authority, Reputation & the Human Edge

Technical skill alone is no longer enough.

In an AI-accelerated landscape, positioning, leadership presence, and trust define who stands out.
That’s why the HIPTHER Academy integrates human authority and reputational growth alongside AI capability.

Featured workshops include:

  • From Profile to Authority: Positioning Your LinkedIn Presence for TrustMarija Hammond
  • Personality and High-Stakes Conversations in the WorkplaceMaria Loumpourdi
  • How to Build a Company’s ReputationMagdalena Radomska-Trzaska

Together, these sessions shape a new professional equation:

HIPTHER Academy = AI capability + personal authority + reputational strength.

Inside the 10th Anniversary Edition of HIPTHER Prague Summit

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 summit marks its most ambitious edition yet.

Taking place at OREA Hotel Andels Praha on 24–25 March 2026, the event brings together a global audience across:

iGaming, eSports, Blockchain, AI, Fintech, Compliance, Regulation

Attendees can expect eight dedicated Academy workshops delivering applied knowledge.

HIPTHER’s Co-Founder & Head of Business Zoltan Tündik, stated about this year’s HIPTHER Academy in Prague: “While 2025 was dominated by conversations about AI, 2026 is the year we are witnessing real acceleration. New developments, real projects, and genuinely useful tools being created at unprecedented speed. I recently noticed this while recording a podcast: we no longer say ‘this wasn’t possible a few years ago.’ We now say ‘this wasn’t possible a few months ago.’ That shift in language says everything about the pace of AI-driven innovation.

The market will not reward AI commentary anymore. It will reward AI capability. That’s exactly why the HIPTHER Academy focuses on practical application, giving professionals the ability to execute, not just discuss. In 2026, competitive advantage belongs to those who can apply AI confidently, responsibly, and effectively in real business environments.”

More Academy Highlights

Insightful sessions expanding the Academy’s practical scope include:

  • Branding in the Attention EconomyMarija Hammond, Brand Advisor & Speaker
  • LinkedIn as a Dealflow EngineMarie Zamecnikova, Personal Brand Strategist and Executive Advisor
  • Communications & Growth ExecutionWojciech Trzaska, Chief Communications Officer at SB Software
  • AI-Powered Marketing & PRUliana Korobeynikova, Head of Public Relations at iAffiliate

Alongside AI insights from The Playa, Murmur Intelligence, and further expert-led workshops to be announced.

The Career-Advancement Layer of Prague 2026

With the HIPTHER Academy, the Prague Summit evolves beyond a conference into a career acceleration environment — equipping professionals not just to understand the future, but to operate inside it with confidence, credibility, and authority.

Because in 2026, the real competitive edge isn’t access to AI.
It’s knowing how to apply it — and being trusted when you do.

Join the 10th Anniversary HIPTHER Prague Summit — invest in career-growth and personal authority. See you there!

The post 2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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