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Casino Guru and WinSpirit celebrate SmartPlay campaign, driving player engagement in RG
Casino Guru and WinSpirit have successfully wrapped up the SmartPlay Social Media campaign, an innovative initiative designed to raise awareness of Responsible Gambling (RG) while actively educating and engaging players on safe and sustainable play.
Casino Guru contributed its expertise in RG and offered insights into player behavior, while WinSpirit leveraged its deep understanding of its community to spearhead the social media campaign. The collaboration highlights how operators and independent authorities can work together to promote safer gambling.
The campaign’s goal was to show that operators can take actionable steps to support player well-being, increase awareness of RG tools, and reduce gambling-related harm by engaging players directly.
This approach allowed for meaningful social media outreach and targeted reminders. The initiative helped turn Responsible Gambling from “background noise” into an experience that players sought to be an active part of, combining
At the start of the campaign, a survey of WinSpirit players revealed that while 63% understood the primary goal of Responsible Gambling, 46% still found the details unclear. Over six interactive social media posts, players learned to identify “red flags” and “green flags,” challenged common myths, and explored important topics, including gambling as entertainment, rather than an activity designed for profit.
Ĺ imon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, commented:
“Player protection is an integral part of the gambling industry’s development. Effective communication will resonate positively with players, and proactive initiatives not only reduce harm but also deliver commercial benefits for operators. We hope to see more campaigns like this across the industry.”
The campaign also confirmed that Responsible Gambling strategies must be tailored: what works for some players may not work for others.
For example, WinSpirit’s email reminders were highlighted by 56% of players as an effective tool in promoting safer gambling practices.
To wrap up, the campaign encouraged players to participate in a self-check to explore their own gaming habits, resonating with Casino Guru’s mission to empower players with insight into their behavior and make informed decisions.
The SmartPlay campaign demonstrated that combining insight with creativity can turn Responsible Gambling can turn this pillar of the gambling experience into a part of the casino journey that players care for and want to know more about.
The post Casino Guru and WinSpirit celebrate SmartPlay campaign, driving player engagement in RG appeared first on European Gaming Industry News.
Surf On the Waves to Success: N1 Partners at SBC Summit Lisbon 2025
From September 16 to 18, the N1 Partners team will take part in SBC Summit 2025 in Lisbon — one of the largest events in the iGaming industry. Thousands of professionals from around the world will gather at Feira Internacional de Lisboa & MEO Arena to discuss trends, exchange insights, and build new partnerships. N1 Partners is known for preparing something special for every event, and this time the team will bring a vibrant surf-inspired atmosphere to booth F84.
Surfing the Wave of Opportunities with N1 Partners
At every conference, meeting the N1 Partners team is a chance for affiliates to advance in the N1 Puzzle Promo and get closer to the grand prize of the year — the Robinson R22 Beta II helicopter. In Lisbon, this journey takes on a fresh theme — surfing, as a symbol of freedom, energy, and moving forward.
At the N1 Partners booth, the team will recreate the vibe of a real surf camp, giving partners the chance to discuss business opportunities and take part in activities designed to help them “catch the wave” of success.
What Visitors Will Find at Booth F84
- Surf Bar serving signature bubble teas and retro-surf–style cocktails
- Surf Balance Board Challenge: test your balance, claim guaranteed prizes, and get the chance to win an all-inclusive surf trip
- Meeting zones designed for productive negotiations and top-tier deals in a comfortable setting
A Dream Trip for the Winner
N1 Partners will raffle off a certificate for an all-inclusive surf camp trip, which includes flights, villa accommodation, training with a professional coach, and a branded surfboard delivered directly to the winner.
How to participate:
- Visit booth F84
- Register for the giveaway
- Be present at the raffle (stay tuned for the exact time on N1 Partners’ social media)
Full terms and conditions will be available at the booth.
See You in Lisbon
SBC Summit Lisbon is the perfect opportunity to meet the N1 Partners team, explore new projects, learn about the latest brand launches, and discuss exclusive partnership opportunities. At booth F84, visitors will find live business conversations, branded merch, and additional puzzles to bring them closer to the grand prize of the N1 Puzzle Promo.
Why N1 Partners
Working directly with an advertiser, partners of N1 Partners benefit from:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- top deals across 10+ Tier-1 GEOs
- CPA up to €650, RevShare up to 45% + NNCO, and hybrid modelsÂ
At booth F84, the N1 Partners team will be focused on real business. Whether you run SEO, PPC, FB, or other traffic sources, you’ll discover how to turn them into even greater profit with N1 Partners’ offers.
Don’t wait: book your meetings with N1 Partners’ affiliate managers now and make your SBC Lisbon experience as productive as possible.
The post N1 Partners is giving away a trip to a surf camp at SBC Summit 2025 in Lisbon appeared first on Gaming and Gambling Industry in the Americas.
BOS – The Swedish Trade Association for Online Gambling – is today sending a letter to the Ministry of Finance with a proposal to appoint a new gambling inquiry. The inquiry’s task should be to propose measures that strengthen the proportion of legal, licensed gambling in Sweden, that is, the so-called channelization.
The Swedish Gambling Authority confirmed earlier this week in a report that the state’s goal with the gambling policy regarding its channelization is not being reached. The goal is at least 90 percent channelization, but Sweden only reaches 85 percent. And for online casino, the product category where it is most important for consumer protection reasons that the proportion of legally licensed gambling is the highest, it is actually the lowest (72-82%).
During September this year, government investigator Marcus Isgren is expected to present a proposal that aims to strengthen channelization within one area, namely the so-called scope of application of the Gambling Act. It is a welcome proposal, but few stakeholders believe that this single adjustment is enough to achieve the goal of the gambling policy, at least 90 percent channelization.
For this reason, BOS is proposing today in its letter to the Ministry of Finance that the government appoint a new broad gambling inquiry, with the task of proposing measures that strengthen channelization in the Swedish gambling market. Among the proposals that should be considered, BOS mentions a somewhat less rigid regulation of loyalty bonuses, which are currently completely prohibited.
BOS Secretary General Gustaf Hoffstedt comments:
“We hope that the government will take to heart the serious situation for the licensed gambling market, most recently confirmed in the Gambling Authority’s report on the proportion of unlicensed gambling in Sweden. The appointment of a broad inquiry tasked with preventing leakage to the unlicensed gambling market would undoubtedly be this government’s most important measure to protect and strengthen the legal regulated gambling market, before Sweden goes to the polls in September next year.”
The post BOS in letter to the Government: appoint a new Gambling Inquiry appeared first on European Gaming Industry News.
MightyTips has announced an exciting new partnership with BigClash.com, a dynamic online gaming platform, to enhance brand visibility, drive quality traffic, and deliver greater value to players worldwide.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Collaborating with BigClash.com is a natural step in MightyTips’ mission to connect audiences with trusted, engaging platforms. Their innovative approach to online gaming makes them a perfect fit for our network, and we’re looking forward to building long-term success together.”
BigClash.com offers a premium online entertainment experience, combining cutting-edge sports betting and interactive casino gaming with a strong emphasis on user satisfaction. The platform is designed for accessibility, excitement, and player trust, backed by secure operations and responsible gaming standards.
Dan, Head of Affiliates at BigClash.com, commented: “Partnering with MightyTips marks an important milestone for BigClash.com. Their expertise in affiliate marketing and proven ability to generate engaged players make them an ideal ally as we continue to grow. MightyTips delivers visibility and meaningful connections with the right audiences. We’re excited about what lies ahead.”
This collaboration is set to strengthen BigClash.com’s position in key global markets, while further diversifying MightyTips’ portfolio with another reputable and fast-growing partner.
The post MightyTips partners with BigClash.com to boost engagement and growth appeared first on European Gaming Industry News.
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