In the crowded world of iGaming affiliate marketing, where networks often overpromise and underdeliver, a new player has established itself by focusing on fundamentals that matter most: transparency, reliability, and direct access to high-value markets. 1st Partners has entered the industry as a direct advertiser for Tier-1 countries, offering affiliates the chance to work directly with in-house brands instead of relying on intermediaries. This model not only guarantees more control but also unlocks the true potential of Tier-1 markets such as Europe and Canada.

The advantage of working with a direct advertiser is clear. Affiliates no longer face the uncertainty of resellers or white-labels. With 1st Partners, every promoted brand, from BeonBet to BitStake, SlotRush, and Betsomnia, is fully owned and operated by the program. The result is consistency, stability, and a user experience tailored for conversion and retention. By cutting out middle layers, affiliates gain access to products designed with one purpose: turning traffic into loyal, depositing players.

Equally important is the strategic choice of Tier-1 markets. Affiliates often chase GEOs that look profitable in the short term but collapse under weak regulation or low player value. Tier-1 countries represent the opposite. Players in these regions deposit more per session, often commit to long-term gaming, and deliver higher lifetime value. Economically stable, with strong digital infrastructure and clear regulations, Tier-1 geos like Europe and Canada ensure predictable revenue and reliable growth. For affiliates, this means bigger checks, consistent payouts, and campaigns that can scale sustainably over time.

The financial structure offered by 1st Partners reinforces this positioning. As a Direct advertiser, the program begins with a 40% RevShare baseline and no negative carryover, providing a strong foundation even for newcomers. For teams that prefer immediate returns, CPA and hybrid models are negotiable, and a five percent referral commission adds another layer of monetization. Crucially, the program operates on Affilka by SoftSwiss, which delivers hourly data updates and supports API and postback integrations. Net Gaming Revenue is calculated with a clear and open formula, giving affiliates full transparency and eliminating the hidden deductions that are common in indirect networks.

Payments are another area where the Direct advertiser model shows its strength. Affiliates can withdraw earnings from as little as €100 through crypto or e-wallets, while wire transfers start at €1,000. Payouts are processed monthly, with Skrill and crypto finalized by the 15th and bank wires by the 21st. The availability of multiple payment methods, from PayPal to Neteller and SEPA, ensures that affiliates of all sizes can manage cash flow effectively and reinvest into campaigns without delays.

Beyond terms and technology, 1st Partners has gained praise for its approach to support. Affiliates consistently note that managers are not simply account handlers but real partners who provide timely responses and proactive advice. This is a reflection of the Direct advertiser mindset: when the affiliate succeeds, the brand succeeds. Instead of standardized replies, affiliates receive optimization tips, creative assistance, and in many cases, custom deal adjustments. This level of involvement is particularly valuable for media-buying teams operating in competitive channels such as PPC or social ads.

Reputation in the industry has followed quickly. On community platforms and review sites, affiliates highlight on-time payments, straightforward contracts, and the reliability of the team. Transparency about the company’s structure has further strengthened confidence, as 1st Partners has openly clarified its position as a Direct advertiser with independent brands and infrastructure. For affiliates who have grown cautious of programs that shift responsibility or fail to deliver, this level of clarity has been a welcome change.

Taken together, the strengths of 1st Partners outline a clear choice for affiliates aiming at the top tier of iGaming performance. It is a Direct advertiser with exclusive in-house brands, focused on Tier-1 regions where deposits are higher, lifetime value is stronger, and regulation provides security. It offers a generous RevShare baseline, flexible CPA options, transparent reporting, and payments designed for affiliates rather than against them. Most importantly, it delivers a true partnership model where affiliates are treated as essential collaborators rather than just sources of traffic.

In a market where networks come and go, the long-term opportunity is in aligning with programs that own their products, pay on time, and focus on quality markets. 1st Partners checks all these boxes. For affiliates ready to expand in Europe and Canada, it is not just another affiliate program — it is a Direct advertiser designed for Tier-1 success, and a partner built for the future of iGaming.