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Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge

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On July 2-3, Boomerang Partners will be at iGB L!VE London, and they’re inviting all attendees of this major iGaming event to stop by their booth, F50. It’s a special occasion as Boomerang celebrates the anniversary of their strategic partnership with AC Milan, one of the world’s top football clubs. To mark this milestone, they’ve set up an exciting Penalty Challenge with some fantastic prizes up for grabs.

What is a Penalty Challenge?

The Penalty Challenge is an exciting game where participants predict the outcome of a penalty kick. Simply guess whether a football player will score a goal or miss, and if you’re right, you’ll earn a chance to enter the prize raffle.

How to participate

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Eager to test your luck? Just look for Boomerang Partners’ friendly promo team with tablets, or use the touchscreen at booth F50. Here’s what you need to do:

  • Click on the PLAY button.
  • Fill out the quick registration form with your Name, Email, and Category.
  • Once the football video loads, click on either the Score or Miss button.
  • If your guess is correct, you’ll receive a paper number – that’s your entry for the raffle.

If you don’t get lucky the first time, you can try again – there is no limit to the number of attempts.

Two raffles, two winners

Boomerang Partners will host two raffles during the Penalty Challenge. All holders of unique paper numbers will be eligible:

  • Day 1 (Offline Raffle): July 2, 4:00 PM at booth F50
  • Day 2 (Online Raffle): July 3, 4:00 PM at Boomerang Partners’ Instagram page

The winner for each raffle will be selected using a randomizer. If your number is drawn during the offline raffle but you’re not at Booth F50, a new winner will be chosen. The winner of the online raffle will be notified via email.

Why participate?

Participants in the Penalty Challenge can expect valuable prizes if they manage to win. The offline raffle winner on July 2 will receive two premium tickets to the AC Milan vs. Inter derby match, complete with pre-match service. The winner of the online raffle on July 3 will receive two tickets to an Italian Serie A or Coppa Italia game featuring AC Milan.

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Visit the Boomerang Partners booth, F50, and take part in the Penalty Challenge for a shot at some fantastic prizes!

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge appeared first on European Gaming Industry News.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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