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Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry

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HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is delighted to welcome Endorphina as the Awards Party Sponsor and a leading force in the iGaming sector. In this exclusive interview, we speak with Džangar Jesenov, Corporate Compliance Manager at Endorphina, to explore the company’s recent achievements, including new market entries, rigorous security certifications, and their strategic focus on the LATAM region.

 

Endorphina recently secured authorization as a supplier of online slot games in Peru and obtained B2B licenses in Sweden and Denmark. What were the key challenges in achieving these milestones, and how do they align with your broader market expansion strategy?

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Yes, it’s true—we are now officially authorized as a supplier in Peru, Sweden, and Denmark. Expanding into these regulated markets was a carefully structured process that required thorough preparation and deep regulatory understanding.

From a compliance perspective, we dedicated nearly 11 months to analyzing each market, studying regulatory frameworks, and engaging directly with local authorities. This hands-on approach allowed us to interpret legal details correctly and streamline our applications. Once we completed our groundwork, our submissions proceeded as planned, reflecting our meticulous preparation and proactive strategy.

These expansions are part of our long-term vision to strengthen our global presence, ensuring that Endorphina remains at the forefront of regulated gaming. By entering these strategic jurisdictions, we continue to build a trusted brand that delivers premium, compliant, and innovative gaming experiences.

 

Endorphina completed an ISO 27001 security certification audit, a significant achievement in information security. Can you provide more details about it, and share how this certification impacts your operations in terms of data security and compliance

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Security has always been a top priority for us—not just for compliance reasons but because we believe in building trust with our partners and players.

Our decision to pursue ISO 27001 certification was driven by our commitment to establishing the highest security standards across all operations.

Rather than adapting to individual country regulations piecemeal, we chose the most rigorous and internationally recognized approach: an overarching Information Security Management System (ISMS) that meets global best practices. This certification reinforces the security of our infrastructure, protecting both operator partners and players.

Achieving ISO 27001 is a reflection of years of experience and expertise within our compliance team. By implementing this standard, we future-proof our systems against evolving security threats while ensuring seamless compliance across multiple jurisdictions. Now, our partners know that when they work with Endorphina, they’re working with a provider that takes security seriously and operates at the highest level of integrity.

 

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You recently concluded successful security audits in Spain, Italy, Argentina, and Denmark. How do you navigate the diverse compliance requirements across these regions, and what best practices would you share with other iGaming businesses?

Each country has its own regulatory framework, but ultimately, they all share a common goal: ensuring player protection and responsible gaming.

One of the most valuable lessons we’ve learned is that proactivity is key. Instead of reacting to regulatory changes at the last minute, we focus on staying ahead by implementing strong security standards that align with global best practices.

Here are three key best practices we follow at Endorphina:
– Think from the player’s perspective – A safe and fair gaming environment should always be the priority. Our compliance decisions are made with player security and trust in mind.
– Establish a strong, unified security framework – Rather than adapting compliance measures market by market, we implement a universal security model (ISO 27001) that seamlessly integrates into different regulatory landscapes.
– Invest in people – Compliance isn’t just about policies; it’s about the expertise and dedication of the team. Continuous education, adaptation, and training are key to staying ahead of ever-changing regulations.

That’s why for me, and I’m sure for many people on my team as well, compliance is more of a craft than just a job.

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Endorphina concluded the year with a strong focus on the LATAM region, achieving certification as one of the first suppliers of online slot games in Brazil. What opportunities does this milestone present, and how do you plan to further strengthen your presence in the region?

The LATAM region has been a long-term focus for Endorphina, and we have been expanding into these markets for several years. Argentina and Colombia were among the first jurisdictions where our games became highly popular, and Brazil was the next strategic step in our expansion.

With Brazil’s regulatory framework evolving, we saw an opportunity to leverage our experience from other regulated markets to establish a strong foothold early on. Being one of the first authorized slot suppliers in the country is a huge achievement, as it positions us as a trusted provider in a highly competitive market.

Looking ahead, we plan to actively grow our footprint in LATAM by:
– Expanding our certified game portfolio – We already have 83 games certified for Brazil, and this number will continue to grow.
– Strengthening partnerships with local operators – By offering localized content and tailored marketing support, we ensure our games resonate with Brazilian players.
– Adapting to new regulations – As Brazil tightens its iGaming laws, we expect greater regulatory enforcement, which will increase market stability and further strengthen licensed operators and suppliers like Endorphina.

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Our goal is clear: to be a leading force in LATAM’s regulated iGaming market, delivering premium, compliant, and engaging gaming experiences.

 

At the Prague Gaming & TECH Summit 2025, you will be speaking on the panel “Navigating the Maze: iGaming Compliance Across CEE”. Can you give us a taste of the key insights you’ll be sharing with the audience?

I’m really looking forward to the Prague Gaming & TECH Summit 2025—it’s always a fantastic opportunity to reconnect with industry friends and exchange insights.

My main focus will be sharing practical, real-world compliance strategies that can help operators and suppliers navigate regulatory complexities across Central and Eastern Europe (CEE). I expect there will be a lot of discussion around market-specific compliance challenges, particularly in the Czech Republic and across the EU.

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Rather than delivering a one-way presentation, I want this to be a dynamic and interactive discussion. My goal is to create a space for open dialogue, where attendees can ask direct questions, share their own experiences, and gain practical takeaways that they can apply in their own businesses.

Compliance is constantly evolving, and my mission is to make it accessible, insightful, and—dare I say—exciting for everyone attending the panel! 😊

 

With Endorphina at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into compliance across CEE and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!

Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!

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The post Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry appeared first on European Gaming Industry News.

Compliance Updates

BetComply hires former Microgaming and Yggdrasil manager to lead accounts

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BetComply, iGaming’s most trusted technical and regulatory compliance firm, has appointed Iliana Lazarova as its first ever Head of Account Management.

Lazarova brings with her more than 15 years of experience in the online gaming sector, including senior account management roles at Markor Technology, Microgaming and Yggdrasil.

She joins at a time of rapid expansion for BetComply, as the company grows its team to more than 20 members to support a fast-growing roster of clients.

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Daniel Brookes, CEO of BetComply said: “BetComply is now providing compliance support to many of the biggest names in our industry. Iliana’s deep experience makes her the perfect fit to ensure we’re delivering exceptional service to our partners at every step. She’s another superstar addition to our already world-class team.”

Iliana Lazarova, Head of Account Management at BetComply, added: “BetComply has built an incredible reputation for trusted, expert compliance, and I’m thrilled to be joining at such an exciting time. My focus will be on strengthening partnerships and ensuring every client feels fully supported as they continue to navigate regulatory change.”

Lazarova is just the latest senior hire at BetComply. In March, the firm appointed former Entain executive Jez White in a new role overseeing safer gambling and sustainability.

The post BetComply hires former Microgaming and Yggdrasil manager to lead accounts appeared first on European Gaming Industry News.

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Compliance Updates

Compliance Managers of Merkur Group Attends Two-day Workshop at Schloss Benkhausen

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Compliance managers of the Merkur Group attended a two-day workshop at Schloss Benkhausen, the company’s own training centre at its headquarters in Espelkamp. The aim was to global compliance challenges together, develop successful strategies and promote company-wide exchange. The participants came from 13 countries.

“Regulatory requirements are increasing from year to year. It is therefore all the more important that we are in constant dialog within the company and benefit from the perspectives and experiences of others,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

An important topic at the event was the presentation of the Group’s newly created central risk management system. The focus is on optimizing existing systems and developing a holistic risk management system that integrates the areas of “Legal”, “Audit” and “Business Operations”, among others. Subsequently, the careful examination of customers (know-your-customer checks) and business partners (due diligence checks) in the individual companies was discussed in working groups.

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In order to improve the legal overview, the concept of a Group-wide central register documenting all relevant legal disputes of the Merkur Group was explained. This can be helpful in responding more accurately to official requirements in licensing procedures. While the UK compliance team then presented the UK Gaming Authority’s draft legislation with a view to the regulatory peculiarities, another topic of discussion was how the reporting procedure for breaches of the compliance principle could be made even more effective.

“The measures and strategic guidelines developed form a solid basis for the continuous development of the company’s global compliance culture,” Ludwig Beckmann added.

The compliance managers from the UK, Malta, Spain, the Czech Republic, Austria, Germany, Denmark, Croatia, Belgium, Australia, Colombia and Peru came to East Westphalia for the meeting.

The post Compliance Managers of Merkur Group Attends Two-day Workshop at Schloss Benkhausen appeared first on European Gaming Industry News.

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Compliance Updates

EGBA Presses for Implementation of National Self-Exclusion Measures in Romania

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Maarten Haijer, Secretary General of EGBA, recently spoke with Antena 3, one of Romania’s leading news channels about safer gambling in Romania.

In the interview, Maarten outlined our recommendation that Romania establishes a national self-exclusion register for gambling—a crucial player protection measure already implemented in 17 EU member states. The interview was conducted at a recent event held at the Romanian Parliament organised by the Romanian online gambling association (AOJND).

EGBA’s recommendations for Romania

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At that meeting, EGBA underlined its recommendation that Romania introduces a comprehensive gambling self-exclusion framework, and recommended that the system should:

  • Apply to all licensees (land-based and online gambling operators).
  • Be accessible through a user-friendly, GDPR-compliant, government website.
  • Be clearly communicated and made accessible via gambling platforms.
  • Apply in real-time and be fail proof.
  • Have clear minimum and maximum time periods for the self-exclusion duration.
  • Ensure registered players receive information on where to seek support.
  • Require operators to remove self-excluded players from marketing databases.

Establishing a self-exclusion framework based on these European best practices would provide a crucial safety net for Romanian players.

 

Source: EGBA

The post EGBA Presses for Implementation of National Self-Exclusion Measures in Romania appeared first on European Gaming Industry News.

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