Conferences in Europe
Navigating Compliance & Innovation: NSoft’s Vision for iGaming’s Future
HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is proud to welcome NSoft, an awarded software provider in the betting and gaming industry, as a key participant in this year’s event. In this exclusive interview, we speak with Zlatan Omerspahić, Head of Legal and Compliance at NSoft, to explore the challenges of entering the Brazilian market, the company’s new slot development plans, and the latest updates on its Next Gen Platform and Sportsbook solutions.
As new markets emerge, compliance requirements continue to evolve. What are the biggest regulatory challenges NSoft faces when certifying its portfolio for international expansion, and how do you navigate them?
When facing a new regulatory framework or amendments, one of the main challenges is determining how to adapt your existing portfolio. On the one hand, you need to comply with regulations; on the other, you must remain attractive to players.
Each market typically has its own set of technical standards. Some European jurisdictions require Random Number Generator (RNG) certification from specific labs. Different U.S. states mandate unique reporting formats for game logs or jackpot payouts.
The modular architecture allows us to develop games and platforms that can be easily adapted or toggled on/off for specific features required by different regulators. Our dedicated compliance team tracks each market’s technical updates. We have established an internal process to quickly evaluate and implement changes and we work closely with accredited labs (e.g., GLI, BMM) that have experience across multiple jurisdictions. Early and regular testing in these labs can speed up certification.
The biggest challenge lies in anticipating all necessary steps so that both you and your client have a clear understanding of the time to market. Securing licenses can be expensive and time-consuming.
Some markets, like the UK, have strict guidelines under the UK Gambling Commission (UKGC). Others, such as Malta, follow the Malta Gaming Authority (MGA) requirements. The frameworks can vary significantly in scope. Separate licensing is often needed for each new product type (e.g., sports betting vs. online slots).
We start with smaller or simpler markets to fine-tune our processes before moving on to the bigger, more complex ones. We maintain a comprehensive library of corporate and technical documentation (policies, procedures, financial statements) so it can be adapted quickly for each new licensing application.
Different regions have different data privacy requirements. The General Data Protection Regulation (GDPR) in the EU requires strict controls on handling personal data, with hefty fines for noncompliance. Some markets have data localization rules (e.g., certain Latin American or Asian regions) requiring that customer data remain on local servers.
We integrate encryption, access controls, and clear data retention policies from the outset. Working with hosting and cloud providers who offer local data centers where required, ensures we meet data residency requirements. We maintain comprehensive privacy policies that clearly outline data usage, storage, and protection mechanisms.
iGaming operators are prime targets for illicit money flows because of high-volume transactions. Regulators impose strict AML (Anti-Money Laundering) and KYC (Know Your Customer) requirements, including identity verification, transaction monitoring, and suspicious activity reporting.
What to do here? Integrate robust KYC and AML software that automatically flags unusual betting patterns or rapid deposit/withdrawal cycles. Tailor AML protocols to match the specific risk profiles of each jurisdiction. High-risk areas might require enhanced due diligence measures.
Each regulation has its own requirements, and regulatory bodies lack a uniform approach, so there is no single stance on the matter. Fortunately, thanks to my team of experienced professionals who have been in the industry for many years, we can quickly adjust to whatever these regulations entail.
The Brazilian market is currently undergoing significant regulatory changes. From a compliance perspective, what are the key hurdles for suppliers entering this market, and how is NSoft ensuring full adherence to local requirements?
Brazil has undoubtedly been the most important topic in the industry over the past few months. As part of the Sportradar Group, we have big plans for this market and are excited about the opportunities it offers.
From a regulatory standpoint, Brazil is a textbook example of a market transitioning from unregulated to regulated status for the first time. It naturally creates uncertainty and complexity for suppliers entering the market.
The challenges we encountered are interpreting new and evolving legislation around sports betting, online gaming, and taxation, each of which may require different licenses or technical approvals. We also faced regulatory changes during the certification process, which prolonged our time to market.
Also, data protection rules under Brazil’s LGPD mirror GDPR in some respects but introduce distinct obligations, such as potential data localization or particular reporting guidelines. In parallel, suppliers must adapt to local financial and banking processes to fulfill AML and KYC requirements, which can differ significantly from those in North America or Europe.
Through close collaboration with leading certification bodies, we worked diligently to meet all requirements.
Thanks to the dedicated efforts of our development team, we managed to overcome these challenges. However, there is a sense that the regulatory framework may need further adjustments after some time, once the newly regulated environment begins functioning in practice.
NSoft has been expanding its casino portfolio, particularly in slot development. How do compliance and regulatory standards shape the innovation process, and what are the biggest challenges when launching new video slots?
Balancing innovation and regulation is always challenging. While development focuses on creating the highest-quality product tailored to players’ preferences, regulation aims to protect players through a framework that covers various aspects.
We face a range of challenges, from game design and RTP percentages specific to certain markets to acceptable game names and mechanics.
In highly regulated jurisdictions, for example, a new slot might need to limit the maximum bet, include automatic loss or time-limits, or remove potentially addictive features such as rapid-fire spins.
The biggest challenge lies in balancing innovation with meeting these stringent regulations. Each game feature, like bonus rounds, progressive jackpots, or social elements, must be tested and certified by third-party labs, adding time and cost to the development cycle. Additionally, different markets might impose unique conditions on how results are displayed or how player data is stored.
What sets us apart, however, is our adaptability. We have in-house solutions for everything we offer, which makes the adaptation process significantly faster.
Your Next Gen Sportsbook Platform is built with a strong punter-centric approach. How does regulatory compliance play a role in platform development, and what steps does NSoft take to ensure both operators and players benefit from a secure and compliant environment?
Regulatory compliance is a cornerstone of NSoft’s Next Gen Sportsbook Platform, ensuring that both operators and players benefit from a secure, fair, and legally compliant environment.
Given the ever-evolving nature of global betting regulations, NSoft integrates compliance into every stage of platform development. NSoft’s platform is designed to meet the strictest regulatory requirements across various markets, supporting compliance with multiple gambling authorities, including the MGA, UKGC, and local regulators, to facilitate seamless licensing and adherence to legal frameworks.
As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? What makes this event an essential platform for discussing the intersection of compliance, innovation, and market expansion?
At the Prague Gaming & TECH Summit, I will share key insights into the evolving regulatory landscape, the role of technology in compliance, and how innovation drives sustainable market expansion. My primary focus will be on the Balkan countries.
This event is crucial for networking with regulators and industry leaders, giving direct insights into what’s next in compliance, technology, and market growth. It’s the perfect platform for staying ahead of regulatory challenges and finding practical solutions.
With NSoft at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating Compliance & Innovation: NSoft’s Vision for iGaming’s Future appeared first on European Gaming Industry News.
Conferences in Europe
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement
With gamification emerging as a driving force in the casino industry, SBC Summit introduces the Gamification Academy, an initiative built to confront pain points in engagement, retention, loyalty, and differentiation by exploring what truly keeps players coming back.
Launched in partnership with leading iGaming turnkey solutions provider Soft2Bet, the Gamification Academy will take place on Tuesday, 16th September, at the Sala Tejo, MEO Arena.
The programme forms part of SBC’s newly introduced Tech Academies, a series of immersive learning streams designed to arm summit attendees with practical know-how in AI, marketing, Web 3.0 & blockchain, and gamification.
Delegates can anticipate discussions examining the role of personalisation in driving loyalty, strategies for balancing gamified features with brand authenticity, and honest reflections on both the successes and challenges of gamification in the industry.
“Gamification has transformed how people interact with digital products across industries, and iGaming is no exception,” SBC Founder and CEO Rasmus Sojmark said.
“Players now expect fun, engaging, and rewarding experiences, and that’s exactly what gamification delivers. The Gamification Academy will show the industry how to apply these proven principles to build deeper connections, keep players returning, and create more meaningful player journeys,” he added.
Kicking off the Academy, Soft2Bet’s Chief Product Officer Yoel Zuckerberg will lead the ‘Introduction to Gamification & Player Engagement’ workshop. Setting the stage for the day, the session offers a comprehensive overview of gamification’s power and how it has shaped the industry in recent years.
Chief Business Development Officer Toni Jermaniš (SofaScore), CEO & Co-Founder Josh Jones (Rise & Hustle), and Senior Solutions Engineer Alec Gehlot (Optimove) will focus on the player retention angle through their ‘Why Personalisation is the Key to Retention‘ panel moderated by Soft2Bet’s Chief Business Development Officer Martin Collins. The session will explore how tailored offers, customisable interfaces, and personalised recommendations are giving players more control over their experience and, in turn, strengthening loyalty and long-term value.
Following a networking break, two case studies will spotlight real-world lessons from gamification, dissecting what works, what doesn’t, and how to measure success.
First up is the case study titled “Baking in Gamification During Design”, led by Alexis Wicen (CEO, Scatters Group). In this session, delegates can learn how to weave gamification into their products without losing brand authenticity. Drawing on real-world examples, the session will examine where brands have succeeded in integrating gamification into their games and platforms, and where they have fallen short, showing delegates how to approach gamification more effectively in their own projects.
The second case study, ‘The Metrics of Gamification’, will examine where the impact of gamification is most evident and how brands can measure it effectively. Featuring Uri Admon (CEO, Captain Up), the session will cover key factors such as retention, loyalty, engagement, revenue, and player enjoyment, helping delegates understand how to balance player needs with company goals.
The Academy will close with ‘The Five Steps of Gamification,’ a panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, joined by Helen Walton (Founder & CCO, G Games), David Olim (CEO, FootAR), and Tom Jang Lemke (CEO and Founder, SavageTech). By breaking down the fundamental building blocks of gamification, including rewards, progression, competition, and storytelling, the session will highlight how these principles form the foundation of more engaging and personalised player experiences.
The Gamification Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a six-track conference, a 135,000 square meter exhibition, the Affiliate Leaders Summit and Payment Expert Summit, plus a full schedule of evening networking events.
Participation in the Tech Academies is exclusively for VIP Event Pass and Expo+ holders only.
You can RSVP to attend our tech academies here.
VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.
Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.
Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.
Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.
Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.
The post New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement appeared first on European Gaming Industry News.
Conferences in Europe
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
Alex Malchenko, Head of Sales at Evoplay, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.
Evoplay, proud Pen & Paper Sponsor of this landmark event, continues to pave the way in iGaming with pioneering content, creative game design, and strategic market expansion.
With over a decade of B2B sales experience, Alex has played a lead role in entering regulated territories, forging new Bingo and Lottery partnerships, and launching fresh business directions – making him the ideal voice to explore insights around localising content for different markets: challenges, nuances, and successful strategies.
Alex, with your background scaling new markets and products, what challenges have you encountered with content localisation in the iGaming space?
When we enter or grow in a new market, we look at its own specifics. In some markets, the main challenge is regulation, whether it’s strict certification rules, requirements on game content and promotions, RTP levels, or even small details like how session time is displayed. That’s why we take time to understand the rules, the culture, and what local players actually want.
One good example is our instant game Penalty Shoot-Out: Street, which we created for Brazil and its strong football culture. The challenges there were both technical and regulatory, since Latin American markets often have very different rules. In some countries, just certifying the game isn’t enough — additional RGS and RNG certificates and official confirmations are also required.
On top of that, we had to make sure the gameplay matched what players expected. With Penalty Shoot-Out: Street, we achieved this by combining fast bets, quick results, a familiar theme and the thrill of every goal, and it worked.
Another case is our Hot Triple Sevens, a worldwide-popular slot, which we’ve refreshed with new mechanics like Hold & Win. Then we re-skinned the game to suit different audiences — for example, American Sevens and Fogo do Brasil 777 — to make them resonate more with local styles and tastes.
When games are built with the right themes and mechanics for a specific market, they feel more engaging and relevant to players, which can significantly boost their appeal. That’s why localisation is something we put thought into every time, learning from experience, working with partners, testing locally and improving as we go.
When it comes to Evoplay approaching localisation for a new market, what are the first strategic frameworks or priorities you put in place?
In short: regulation, communication with partners, and understanding players. When entering a new market, we carefully study all aspects, analyse the situation, and build a strategy. This includes legal, commercial, marketing and financial components, among others. Of course, for a complete picture, we also look at competitors’ experience, talk extensively with local participants, and study players — sometimes launching special campaigns independently, sometimes in collaboration with partners.
In this regard, Evoplay has made significant progress this year, reaching a new level. To support this approach, we also run campaigns that help us better understand players and their preferences. For example, the Oath of Steel campaign with SlotsCalendar, featuring a shared prize pool, invited players to take part and share their feedback, which we looked at thoughtfully. Similarly, we worked on a joint game with SlotCatalog, drawing on insights from their player preference analytics. Initiatives like this give us a better sense of what players enjoy and help us shape our games for different audiences, supporting our broader approach when entering or growing in new markets.
Could you share an example where you had to adapt a game significantly – theme, mechanics, or language – to resonate with local players? What were the specific market nuances you had to tune into?
In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from standard iGaming. In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from iGaming. Here, we need to follow particular rules regarding content and promotions, along with other market-specific restrictions.
Other bright examples of our games adapted to local markets include mythology-inspired hits like Temple of Thunder II Bonus Buy and Roman Rule, as well as the previously mentioned American Sevens and Penalty Shoot-Out: Street. These games work well because everything comes together — the theme clicks with players, the visuals fit the concept, and the mechanics are engaging. I’d also highlight the simplicity of the games and their user-friendly UX/UI, which players appreciate no matter the region.
Operating in regulated markets obviously adds complexity. How do you strike the balance between compliance (e.g., legal, cultural mandates) and maintaining the brand’s creative integrity during localisation?
In situations like this, branded games are a good approach. Creating them involves working closely with partners, discussing details such as logos and technical settings like RTP or bet ranges.
At the same time, we like to experiment with small creative touches to see what really clicks with players. A good example is The Easter Catch slot, an updated version of our worldwide popular The Greatest Catch, especially designed for the Easter holidays. Taking this approach keeps the game flexible, meets legal and cultural requirements, and still feels like our brand. Tailoring it for the partner and their audience also makes the game more engaging and usually leads to better performance.
You’ve been instrumental in forging Bingo and Lottery partnerships. How does localisation differ when tailoring for those verticals versus standard casino-style titles?
First of all, I want to emphasise that Bingo and Lottery are quite different from standard iGaming. These are established verticals with their own history, unique communities, and regulatory features. The lottery market is also largely monopolised and moves at a slower pace compared to the fast-moving world of iGaming.
Some online lotteries, while offering more dynamic and engaging experiences than paper versions or traditional online formats, are subject to many restrictions. For example, design themes common in slots are often prohibited, RTP requirements differ, and other regulatory rules apply.
When it comes to trends in this area, the World Lottery Association sets the pace, and other lotteries tend to follow their lead.
Evoplay entered this sector to bring a fresh, innovative perspective, showing how classic games can be reimagined for a new generation of players and enthusiasts seeking new experiences. The projects we’re currently developing here hold great promise and add a fresh spark to this traditional space.
Thank you, Alex, for walking us through Evoplay’s thoughtful approach to content localisation and the art of balancing strategy with respect for local flavor. We can’t wait to hear more from you and other industry leaders live at the European Gaming Congress 2025.
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
The post Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success appeared first on European Gaming Industry News.
Conferences in Europe
European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support
The European Gaming Congress (EGC) 2025 is set to become the defining industry event of the year, as an unprecedented number of Europe’s largest operators rally behind the Congress — showing their support through sponsorships, thought leadership, and active participation.
This year, EGC welcomes a record number of sponsors, and the attendance is including industry leaders such as SUPERBET, Betclic, Fortuna, Betfan, Kaizen Gaming, Betano, Totalizator Sportowy, ComeOn Group, LVBet, RocketPlay Casino, WinSpirit Casino, 1spin4win, Win Casino, eCasino.cz, and Alfor (Fenikss).
Some operators are powering the event as sponsors, others are shaping the conversation as panelists in high-level discussions, while many are showing their commitment to collaboration by attending in force.
“The European Gaming Congress has always been about uniting the industry, but this year we’re seeing something truly remarkable,” said Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, the organizer of EGC. “With a record number of operator sponsors, packed panels, and incredible attendance from leading brands, this year’s Congress sends a clear message: Europe’s iGaming sector is ready to work together to build a sustainable and innovative future.”
The EGC 2025 agenda will feature powerful panel discussions and expert-led sessions covering the most critical topics shaping the industry:
- Regulatory updates and cross-border compliance strategies
- Responsible gaming and player protection initiatives
- Technological innovation — from AI to gamification and personalization
- Emerging partnerships driving sustainable market growth
By gathering top executives, regulators, legal experts, affiliates, suppliers, and innovators under one roof, the European Gaming Congress 2025 offers unmatched opportunities for knowledge exchange, strategic partnerships, and collaborative problem-solving.
The European Gaming Congress takes place between 30-31 October in Warsaw, Poland, bringing together Europe’s most influential leaders for two days of networking, insights, and shaping the future of gaming.
Meet Europe’s Leading Operators – Register Now for the European Gaming Congress!
The post European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support appeared first on European Gaming Industry News.
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