FanDuel
FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season
FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.
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FanDuel
Formula 1 Announces FanDuel as New Official Betting Operator in Multi-year Deal
Formula 1 has announced FanDuel – the premier online gaming company in North America – as its latest Official Betting Operator. The partnership marks the first time Formula 1 will partner with a betting operator in the US as it looks to expand its betting portfolio, pairing the global sport with the country’s leading sportsbook.
Through the partnership, FanDuel’s 17 million US and Canada customers will be able to access its market-leading platform, real-time insights and betting context throughout each race weekend, while its content will be integrated into Formula 1’s age-gated Betting Guide and editorial material across its website and app. The new deal enables eligible fans to get closer to the action than before and experience the sport through even more interactive channels.
Fans will be able to engage with the sport with a wide range of betting options relating to their favorite teams and drivers, including race winners, podium finishes, and head-to-head driver matchups, with additional ways to wager to be announced later this season.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said: “We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada – markets that continue to increase their love and engagement with Formula 1. As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.”
Karol Corcoran, Managing Director of FanDuel Sportsbook, said: “Being named an Official Betting Operator of Formula 1 marks an exciting step forward as we enhance our sportsbook product to deliver more interactive experiences for fans. Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”
The post Formula 1 Announces FanDuel as New Official Betting Operator in Multi-year Deal appeared first on Americas iGaming & Sports Betting News.
Canada
FanDuel Announces New Partnership with Toronto Tempo
FanDuel has announced a new partnership with the Toronto Tempo, becoming its first official iGaming partner.
This multi-year agreement brings together two brands committed to expanding women’s sports in Canada. Through this collaboration, FanDuel positions itself as the best Sportsbook and Casino for fans to engage with Canada’s women’s team, bringing them closer to the action and women’s basketball than ever before.
“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada,” said Tom Burdakin, Vice President of Marketing at FanDuel.
“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement,” said Lisa Ferkul, Chief Revenue Officer at Toronto Tempo.
FanDuel has had a front row seat to the growth of women’s sports in recent years as a proud official partner of the WNBA. Through this partnership and FanDuel’s best in class WNBA offering, fans can engage in more ways than any other platform from tip-off to buzzer.
As the first Sportsbook and Casino partner, FanDuel and the Toronto Tempo will bring exclusive fan initiatives to FanDuel’s customers, as well as in-arena visibility and digital activations to connect fans with the excitement of the WNBA both on and off the court.
The post FanDuel Announces New Partnership with Toronto Tempo appeared first on Americas iGaming & Sports Betting News.
Aaron Dugan
PokerStars Exclusively on FanDuel Goes Live with Bigger Player Pools and Bigger Prizes
FanDuel, the premier online gaming company in North America, announced the launch of PokerStars exclusively on FanDuel, a new best-in-class poker experience available in Michigan, New Jersey and Pennsylvania. The new platform brings together FanDuel’s market leading presence and the PokerStars legacy to deliver an elevated player experience through a new dedicated poker app and desktop site.
PokerStars exclusively on FanDuel merges player liquidity across markets, forming one of the largest regulated online poker networks in North America. Customers will have access to bigger games, larger prize pools, and a broader selection of tournaments and cash games.
“The launch of PokerStars exclusively on FanDuel brings together two of the most iconic names in gaming and represents a major step forward for online poker in North America. By combining PokerStars’ industry-leading poker experience with FanDuel’s scale and reach, we’re able to deliver bigger games, larger prize pools and a more dynamic experience. We look forward to welcoming players to the tables,” said Aaron Dugan, General Manager of PokerStars at FanDuel.
Players across Pennsylvania, New Jersey and Michigan will be able to participate in the previously announced two $500,000 guaranteed Sunday Million tournaments. A range of promotions and events, including a $150,000 guaranteed “No Sweat” series alongside a full schedule of tournaments and cash games for players of all levels will also be introduced.
The post PokerStars Exclusively on FanDuel Goes Live with Bigger Player Pools and Bigger Prizes appeared first on Americas iGaming & Sports Betting News.
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