Total Performance Data (TPD) is expanding in-running betting on North American horse racing by generating live odds from GPS data captured by Gmax, via a partnership with Equibase and distribution through 1/ST CONTENT.

TPD said its partnership with Equibase has led to more than 30 installations across North America. The system captures live position, speed and biometric horse data at ultra-low latency, updating 10 times per second during a race. TPD then applies proprietary machine learning models to publish in-running odds throughout each race.

1/ST CONTENT is licensing the in-running odds product to international operators, with operators using the product reporting betting handle increases of between 5% and 10%, according to the companies. TPD and 1/ST CONTENT said they have direct integrations with “leading global bookmakers,” naming bet365, Ladbrokes, Coral, BetVictor, BoyleSports and William Hill as customers.

Equibase said it now collects GPS data at racetracks representing nearly 80% of North American handle. The companies also positioned the product around in-play features including support for after-the-off “late money,” tradeable prices “until the final furlong,” and cashout-integrated functionality.

John McBroom, Commercial Director at TPD, said: “We’re delighted to be harnessing the power of live GPS tracking data to create new opportunities to bet on North American racing. Our collaboration with Equibase, 1/ST CONTENT and our operator partners is delivering a truly innovative product and creating a new, much-needed growth engine for the sport.”

Simon Fraser, SVP International at 1/ST CONTENT, said: “1/ST CONTENT’s unparalleled racetrack coverage in North America – coupled to our strong heritage in managing content rights, data and odds – means that we were logical partners in a shared vision. Working with TPD’s team of analytical experts has been a responsive collaboration, allowing us to finally deliver a key new revenue-driver for North American racing.”

“Deeper audience engagement is our combined goal. And it’s exciting to see this in-play solution add a welcome new dimension to anyone following racing stateside.”

Kyle McDoniel, President and COO, Equibase, said: “TPD and 1/ST CONTENT are terrific partners. Through our collaborative efforts with Gmax, Equibase now collects GPS data at racetracks representing nearly 80% of North American handle. Thoroughbred racing is a data-driven sport, and the incorporation of this positioning data to power in-running wagering opportunities is another step toward capturing the broader sports betting fan who enjoys action throughout an event, and one of the first of many innovations to come from this rapidly expanding dataset.”

Ben Hutton, Head of International Racing at Entain, said: “This is a timely, automated-product innovation which gives our brands and customers the live service that they’ve been demanding for a long time. All the requisite variables are incorporated and accounted for, ensuring total peace of mind and speed of integration for anyone looking to add this breakthrough feed. At Entain, we’re always looking to provide additional data and exciting markets with which to better engage fans in a sport we love.”

The post TPD rolls out in-running odds for North American racing using live GPS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

George Weaver and Wesley Ward are targeting the Royal Ascot pathway on Saturday at Gulfstream Park, where the $125,000 Royal Palm Juvenile Fillies headlines a card built around two five-furlong turf stakes for 2-year-olds.

The winners of the Royal Palm Juvenile Fillies and the $125,000 Royal Palm Juvenile each earn an automatic entry into one of six juvenile stakes at Royal Ascot (June 16-20) at Ascot Racecourse, plus a $25,000 equine travel stipend.

Weaver will debut Easy Life, owned by R A Hill Stable, BlackRidge Stables LLC and SGV Thoroughbreds. “We don’t know if she is turf or dirt to be perfectly honest with you, but we’re going to ask her to turf to see if she can run at Royal Ascot,” Weaver said. Easy Life is a daughter of Life is Good and was purchased for $300,000 at the OBS March sale. J.G. Torrealba is named to ride, and the filly is 6-1 on the morning line. Weaver will also be represented by Automatic Press in the Royal Palm Juvenile.

Ward runs Joker’s Chic for Twin Oaks Bloodstock LLC after a fourth-place debut in a 4 ½-furlong maiden at Keeneland on dirt. “When she ran, I was pretty confident with her. She broke and Irad had her in a beautiful position, but she didn’t make that explosive move she made at Palm Meadows,” Ward said. “I told the owner, ‘This must be a grass filly.’ If she runs back to her work at Palm Meadows, she’s going to be double tough to beat.” Joao Moreira was originally named but is unavailable due to Hong Kong commitments; Joe Bravo takes over, with Joker’s Chic also listed at 6-1.

Dew Sweepers’ Pot’s Right is the 2-1 morning-line favorite in a nine-filly field after a debut win at Keeneland on dirt, and will switch to turf for trainer Phillip Antonacci with Luis Saez aboard. Other contenders include Arindel’s Boots, a 3 ½-length debut winner at Gulfstream now in the care of Carlos David, plus two Mark Casse first-timers: D.J. Stable LLC’s Pros and Cons and Gary Barber’s Sass Sass.

The post Weaver and Ward send juveniles to Gulfstream in Royal Ascot qualifier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The post DraftKings Expands Horseracing Product to More US States appeared first on Americas iGaming & Sports Betting News.