horse racing
BOYLE Sports opens 400th shop at Galway Racecourse under new deal
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BOYLE Sports
BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens
BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports.
Touch Bet lets customers browse race meetings and build a racing bet on Digital Racing Post touchscreens in-shop. Once a bet is created, customers can either take it to the counter to place with staff or complete it in the BOYLE Sports app by scanning a QR code.
Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.
“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”
Jon Sanders, Head of Retail Development at Spotlight Sports Group, added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”
BOYLE Sports positioned the launch as part of a wider omnichannel strategy and pointed to a £100m investment in the UK market last year. The operator also referenced existing product work including Smart ACCA, described as a data-led accumulator tool across football and horse racing.
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1/ST CONTENT
TPD rolls out in-running odds for North American racing using live GPS
Total Performance Data (TPD) is expanding in-running betting on North American horse racing by generating live odds from GPS data captured by Gmax, via a partnership with Equibase and distribution through 1/ST CONTENT.
TPD said its partnership with Equibase has led to more than 30 installations across North America. The system captures live position, speed and biometric horse data at ultra-low latency, updating 10 times per second during a race. TPD then applies proprietary machine learning models to publish in-running odds throughout each race.
1/ST CONTENT is licensing the in-running odds product to international operators, with operators using the product reporting betting handle increases of between 5% and 10%, according to the companies. TPD and 1/ST CONTENT said they have direct integrations with “leading global bookmakers,” naming bet365, Ladbrokes, Coral, BetVictor, BoyleSports and William Hill as customers.
Equibase said it now collects GPS data at racetracks representing nearly 80% of North American handle. The companies also positioned the product around in-play features including support for after-the-off “late money,” tradeable prices “until the final furlong,” and cashout-integrated functionality.
John McBroom, Commercial Director at TPD, said: “We’re delighted to be harnessing the power of live GPS tracking data to create new opportunities to bet on North American racing. Our collaboration with Equibase, 1/ST CONTENT and our operator partners is delivering a truly innovative product and creating a new, much-needed growth engine for the sport.”
Simon Fraser, SVP International at 1/ST CONTENT, said: “1/ST CONTENT’s unparalleled racetrack coverage in North America – coupled to our strong heritage in managing content rights, data and odds – means that we were logical partners in a shared vision. Working with TPD’s team of analytical experts has been a responsive collaboration, allowing us to finally deliver a key new revenue-driver for North American racing.”
“Deeper audience engagement is our combined goal. And it’s exciting to see this in-play solution add a welcome new dimension to anyone following racing stateside.”
Kyle McDoniel, President and COO, Equibase, said: “TPD and 1/ST CONTENT are terrific partners. Through our collaborative efforts with Gmax, Equibase now collects GPS data at racetracks representing nearly 80% of North American handle. Thoroughbred racing is a data-driven sport, and the incorporation of this positioning data to power in-running wagering opportunities is another step toward capturing the broader sports betting fan who enjoys action throughout an event, and one of the first of many innovations to come from this rapidly expanding dataset.”
Ben Hutton, Head of International Racing at Entain, said: “This is a timely, automated-product innovation which gives our brands and customers the live service that they’ve been demanding for a long time. All the requisite variables are incorporated and accounted for, ensuring total peace of mind and speed of integration for anyone looking to add this breakthrough feed. At Entain, we’re always looking to provide additional data and exciting markets with which to better engage fans in a sport we love.”
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Gulfstream Park
Weaver and Ward send juveniles to Gulfstream in Royal Ascot qualifier
George Weaver and Wesley Ward are targeting the Royal Ascot pathway on Saturday at Gulfstream Park, where the $125,000 Royal Palm Juvenile Fillies headlines a card built around two five-furlong turf stakes for 2-year-olds.
The winners of the Royal Palm Juvenile Fillies and the $125,000 Royal Palm Juvenile each earn an automatic entry into one of six juvenile stakes at Royal Ascot (June 16-20) at Ascot Racecourse, plus a $25,000 equine travel stipend.
Weaver will debut Easy Life, owned by R A Hill Stable, BlackRidge Stables LLC and SGV Thoroughbreds. “We don’t know if she is turf or dirt to be perfectly honest with you, but we’re going to ask her to turf to see if she can run at Royal Ascot,” Weaver said. Easy Life is a daughter of Life is Good and was purchased for $300,000 at the OBS March sale. J.G. Torrealba is named to ride, and the filly is 6-1 on the morning line. Weaver will also be represented by Automatic Press in the Royal Palm Juvenile.
Ward runs Joker’s Chic for Twin Oaks Bloodstock LLC after a fourth-place debut in a 4 ½-furlong maiden at Keeneland on dirt. “When she ran, I was pretty confident with her. She broke and Irad had her in a beautiful position, but she didn’t make that explosive move she made at Palm Meadows,” Ward said. “I told the owner, ‘This must be a grass filly.’ If she runs back to her work at Palm Meadows, she’s going to be double tough to beat.” Joao Moreira was originally named but is unavailable due to Hong Kong commitments; Joe Bravo takes over, with Joker’s Chic also listed at 6-1.
Dew Sweepers’ Pot’s Right is the 2-1 morning-line favorite in a nine-filly field after a debut win at Keeneland on dirt, and will switch to turf for trainer Phillip Antonacci with Luis Saez aboard. Other contenders include Arindel’s Boots, a 3 ½-length debut winner at Gulfstream now in the care of Carlos David, plus two Mark Casse first-timers: D.J. Stable LLC’s Pros and Cons and Gary Barber’s Sass Sass.
The post Weaver and Ward send juveniles to Gulfstream in Royal Ascot qualifier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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